Should Radio Support Local Artists? Hot 97 Explains Why NY Underground Artists Aren't Played

[Meta_Conscious]

y u so quick to attack? I didn't say any of that... no one is attacking Jay z nigga... calm down... and fuck the radio and the lames who support it...

Then what's the purpose of this thread if ya'll are saying fuck the radio. Oh, it's fuck the radio, until my favorite underground rapper gets embraced by it. lol I see now!

no, its fuck the radio... and the clowns on it... the video in the o/p is bullshit... radio spins have nothing to do with "building a buzz"... no need to lie...

 

[poindexter2]

Ebro's logic is shakey. So you mean to tell me that "Cashin Out" "earned" it's spot on Hot97? On an account of what? Yet local cats here can't get no spins? Then you wonder why Nicki Minaj had to go down south to get a chance to be heard. If fucking NY radio aren't breaking new artists from NY then who the fuck will? ATL play their local artists then they go national and Hot 97 eventually plays the record. So don't they think that if NY radio played NY artists that it wont eventually get national exposure? Ebro needs to be fired.

cash out had the right business minds behind him to make people aware of his music. radio stations only play whats popular. if they didnt play whats popular, hot 97 wouldnt be in business. its not the radio's job to break artist its the artist and his primary investor's job. its no different than in the 90's. you think biggie would have gotten national exposure without diddy creating a platform for him to display his talents?

 

[Kwan Dai]

y u so quick to attack? I didn't say any of that... no one is attacking Jay z nigga... calm down... and fuck the radio and the lames who support it...

Then what's the purpose of this thread if ya'll are saying fuck the radio. Oh, it's fuck the radio, until my favorite underground rapper gets embraced by it. lol I see now!

The purpose of this thread was discuss why some radio personalities do not take a more proactive stance in breaking new artists. Particularly from NY. Perhaps if, you came in here to actually have a discussion instead of being an ass clown the discussion wouldn't have been lost on you.

No it's not fuck the radio until this or that. That's your childish thinking and way of living the life of follower.

Radio's intent and purposes are what they are. But wouldn't it be kinda fly to have radio stations lay down some of the strict and rigid thinking as nothing but a money making industry? WHY YES it would.

 

[R.D.]

It's not radio's job to break artist, the paradigm has changed, this ain't the fucking 1990's. There is this thing called the internet and this thing called a ipod. lol

are people not more likely to search for my shit if they hear it on the fucking radio

its a million shitty artists promoting they shit on the internet, if you stumble upon my shit and like it and you got a platform to let that shit be heard, do your fucking part

 

[Elzo69Renaissance]

This nigga Ebro wants to be a star so bad...nigga needs to stay in the background

 

[usmarin3]

It's not radio's job to break artist, the paradigm has changed, this ain't the fucking 1990's. There is this thing called the internet and this thing called a ipod. lol

are people not more likely to search for my shit if they hear it on the fucking radio

its a million shitty artists promoting they shit on the internet, if you stumble upon my shit and like it and you got a platform to let that shit be heard, do your fucking part

People don't consume music like that anymore, the internet has made the world much smaller and music way more accessible. You really think people don't know who these underground rappers are right now, they do, they just don't care to buy or support their music imo.

Joe Budden has over 614k followers and yet that mf can't even sell over 10k records in his first week. What the fuck does that tell you, people don't care about dudes music to even consume it legally. Plus Joe Budden is one of the more famous and popular underground nigga.

 

[Kwan Dai]

I don't think you niggas understand the relationship of major labels and radio. Technically payola is illegal but the radio and labels have found a way around it with using a middle man. These labels pay the middle man and give labels their artist for things like Summer Jam, and big concerts.

Radio literally makes all it's money through advertisement and payola. What makes you think they're gonna work with some underground niggas, they have nothing to offer. Why do you think despite selling 100's of thousands you don't hear Mac Miller on the radio, because Mac isn't signed to a major. Kendrick, J Cole, Frank Ocean,etc have major distribution and some pull.

Why do you think majors are trying to sign Macklemore and Mac Miller, even though i think they are smart for staying indy.

I think most of us do understand this relationship and thus don't like commercial radio, commercial artists and commercial Hip hop.

Then why the fuck are ya'll crying? lmfao

You don't like commercial music, well fine don't listen to it, but don't get mad when the masses or radio doesn't give a fuck about mc such and such making niche music to a niche audience.

Why do you have to be such a goddamn clown? It's a discussion. If you are here to state the obvious why don't you move on? We understand the inherent issues with Radio and mass media that's what's being commented on.

Not people mad, crying etc etc. Grow up dude!

I don't think you niggas understand the relationship of major labels and radio. Technically payola is illegal but the radio and labels have found a way around it with using a middle man. These labels pay the middle man and give labels their artist for things like Summer Jam, and big concerts.

Radio literally makes all it's money through advertisement and payola. What makes you think they're gonna work with some underground niggas, they have nothing to offer. Why do you think despite selling 100's of thousands you don't hear Mac Miller on the radio, because Mac isn't signed to a major. Kendrick, J Cole, Frank Ocean,etc have major distribution and some pull.

Why do you think majors are trying to sign Macklemore and Mac Miller, even though i think they are smart for staying indy.

I think most of us do understand this relationship and thus don't like commercial radio, commercial artists and commercial Hip hop.

Then why the fuck are ya'll crying? lmfao

You don't like commercial music, well fine don't listen to it, but don't get mad when the masses or radio doesn't give a fuck about mc such and such making niche music to a niche audience.

Why do you have to be such a goddamn clown? It's a discussion. If you are here to state the obvious why don't you move on? We understand the inherent issues with Radio and mass media that's what's being commented on.

Not people mad, crying etc etc. Grow up dude!

LOl at telling me to grow up, how about you stop being a hypocrite and stop with the double standards. You only have a problem with radio because what they do for artist you don't like, they don't do for artist you do like. I bet ya'll wouldn't have a problem with such and such underground rapper if they played their shit a million times a day like how they play someone mainstream like Lil Wayne.

No that's not the problem.

You reason like a 4 year old. I typed early on in the discussion the people should be able to decide what the radio plays. But they only way they will get that chance is, if the Music is being played.

There have been other issues discussed as well but that's what usually happens in a good discussion. People bring up points and another discussion may spin from it.

But seriously dude. Spare us the childish Bull shit reasoning. Like this is just so personal for everyone accept yourself. It's just a discussion.

 

[usmarin3]

Waits for someone to rebut my Joe Budden argument!

 

[R.D.]

617k out of 300 million people in America alone

 

[usmarin3]

617k out of 300 million people in America alone

If you have 617k fans, that means you have 617k people who know who you are, are familiar with your music and STILL DON'T SUPPORT YOUR SHIT. As for 300 mil, that has nothing to do with anything because you don't even know what percentage listen to rap.

We know for a fact that 617k know who Budden is!

 

[Melanin_Enriched]

There's no rebuttal, joe budden as wack as cash out.

 

[Kwan Dai]

It's not radio's job to break artist, the paradigm has changed, this ain't the fucking 1990's. There is this thing called the internet and this thing called a ipod. lol

are people not more likely to search for my shit if they hear it on the fucking radio

its a million shitty artists promoting they shit on the internet, if you stumble upon my shit and like it and you got a platform to let that shit be heard, do your fucking part

People don't consume music like that anymore, the internet has made the world much smaller and music way more accessible. You really think people don't know who these underground rappers are right now, they do, they just don't care to buy or support their music imo.

Joe Budden has over 614k followers and yet that mf can't even sell over 10k records in his first week. What the fuck does that tell you, people don't care about dudes music to even consume it legally. Plus Joe Budden is one of the more famous and popular underground nigga.

The radio stations like Hot97 also have an online presence so, people aren't charging D batteries and tuning their dials. Hot97 and other stations do interviews, collaborate with in store signing it's not just the spins themselves it's the networking as well.

I can't say why Joe Budden can't sell x number of records yet has x number of followers. Perhaps more people enjoy Joe budden as a personality. But what is a fact is Joe Budden isn't getting spun 30 times a day which is directly related to music. Whether it's a s solo effort or feature. So, I don't if, it's relative or not. But I can only guess that if artists who are much less talented and don't put as much effort into their writing that are getting spins and having success from the exposure that radio offers. The same could happen to an artists like budden even if he doubled his sales from 10k to 20k it would show the power of radio.

 

[R.D.]

Budden is irrelevant in this conversation

He had a major behind him

pump, pump, pump it up

 

[usmarin3]

But why is the radio gonna spin Budden if he can't prove he has a fanbase and move the needle. That's why i said these rappers need to prove they can create a buzz and move the needle (Kendrick,etc). If Buddens can't convince those 617k to support his music, what makes you think Hot 97 can?

 

[poindexter2]

and it aint like the cats that ebro mentioned haven't been approached by labels. They could easily get radio play if they just sign a deal, because at this point most of these cats have reached their peak of popularity on the underground tip. the buzz that they have built on their own should give them enough leverage when sitting down with these labels

 

[Kwan Dai]

But why is the radio gonna spin Budden if he can't prove he has a fanbase and move the needle. That's why i said these rappers need to prove they can create a buzz and move the needle (Kendrick,etc). If Buddens can't convince those 617k to support his music, what makes you think Hot 97 can?

I am not saying a radio station can boost Budden sales to that degree. I am simply saying play the dude so, that he is at least given the medium to increase his sales. Dismissing that radio play cannot boost an artists sales isn't sound logic. The more people you can reach with your music the better.

More importantly if, lessor talented artists are using the medium to gain sales and increase there market presence then it shows the importance of the medium.

 

[bankrupt baller]

usmarine always comes off as being very emotional or "emo" as he would like to call it....its funny that he doesnt like emo rap...

 

[usmarin3]

usmarine always comes off as being very emotional or "emo" as he would like to call it....its funny that he doesnt like emo rap...

Don't you got a Pac cd to listen to. LOL at me being emo, i'm just stating the obvious.

It's like asking fast food companies why they don't serve healthy food. I'm like why are ya'll upset at fast food restaurants when you know what makes them their money. There are other ways to get food out there, go look into those lanes and stop sitting around waiting for them to change.

Clearly the millions ofpeople supporting fast food chains like what they serve, despite how the minority feels about it.

 

[Lab Baby]

But why is the radio gonna spin Budden if he can't prove he has a fanbase and move the needle. That's why i said these rappers need to prove they can create a buzz and move the needle (Kendrick,etc). If Buddens can't convince those 617k to support his music, what makes you think Hot 97 can?

To be honest, Budden's music (especially as of late) isn't worth a second play. I only listened to that Loose Quarter tape once, and as much of a fan of lyrics and Budden as I am, I didn't even glance back at it. For one, Joe gotta make better music, period. Two, you're right, he does have to do something to create buzz other than tweet pictures of bitches eatin ass. At the same time, there's artists that do these things and still don't get a shot on the radio. My whole thing is, it sucks that radio DJs (especially hip hop) spend more time trying to capitalize off someone's buzz than helping them create that buzz. Hip hop is supposed to be a culture of rebellion. It disappoints me that once these cats get to that position of power they start thinking in that capitalist mindstate.

 

[usmarin3]

My whole thing with the radio argument is, I COULD UNDERSTAND IF THERE WASN'T ANY OTHER OPTION.

There is though, the internet is much stronger than radio. Most radio is regional based, the internet is world wide. What's Hot 97 gonna do for a rapper than the World Wide Web can't do on a mass scale and quicker time. Between Twitter, Youtube, and these music sites, there ain't no excuse.