[NBC woes continues as ill-timed ad features a monkey doing gymnastics - right after showing Gabby Douglas' gold medal victory
NBC has become the centre of a race storm after airing an ad featuring a monkey performing gymnastics, right after showing the performance of Gabby Douglas, the first African-American to win Olympic gold.
The controversy ignited as sportscaster Bob Costas wrapped his analysis of her incredible routine during the all-around competition last night.
Costas said: 'There are some African American girls out there who tonight are saying to themselves: "Hey, I’d like to try that too." More from London in a moment.'
The broadcast then went to a commercial break, showing an advertisement featuring a monkey wearing a gymnastics uniform and performing a rings gymnastics event.
The unintentional, but poorly-timed ad was for Animal Practice, an upcoming NBC sitcom.
Angry viewers lashed out at the network on social media platforms like Twitter, accusing them of racism.
'Disgusted at NBC for showing Animal Practice with monkey right after Gabby wins her gold,' one user posted.
Another called it 'risky.'
Gabby but her golden achievement has also brought unwanted attention.
The race uproar came after another nasty row involving Twitter over the gymnastics sensation’s hair, expressing their disapproval over how it was styled.
One user wrote: 'Gabby Douglas gotta [sic] do something with this hair! These clips and this brown gel residue aint it!'.
Another posted: 'In Olympic news, why hasn't anyone tried to fix Gabby Douglas' hair?'.
To which a further user replied: 'That's an Olympic sport too!'
Despite the unwanted criticism, Douglas has also had a strong show of support from public figures like singers P!nk and Nicki Minaj, as well as Condoleezza Rice, the first African-American secretary of state.
The Capuchin monkey in the ad, named Crystal, is the same primate that appears in We Bought a Zoo, The Hangover Part II and the Night at the Museum films.
She also appears in Community, another NBC sitcom.
NBC's broadcast of the London games has come under intense scrutiny, which has been exacerbated due to Twitter, which viewers have used as a soap box to gripe about the coverage.
It was accused of manufacturing unnecessary suspense for the women's team gymnastics final on Wednesday night- which was arguably not even close.