I have to be honest I can't see any Apple user choosing Tidal over the new Apple service.
For existing users, the integration of the service into the existing music/player app is great and really easy to use.
The first three months free is a great ploy, especially to peeps like me that would usually dl to a laptop, then upload to phone via iTunes.
I got 500gb hd full of music...its can be time consuming if I want to go back and upload a 90s album. Now I just search iTunes and I have the album I want, often with the choice of radio mix and remixes. I can choose to access albums offline too.
Haven't even tried the follow/connect service but being able to do all this from the same app I been using for the past 6 years is just great. I'm also at a stage in life where I'm happy to pay for the music I love.
Most of Jays album are on there too, lol...I thought he would have pulled them.