That would require a lot of work/ trial and error that many people probably aren't willing to go through when they can just pay someone else to make something they like. If you've ever taken business courses or worked certain jobs...there comes a time when have to make a "Make or Buy" decision...is it more beneficial to you to Produce or have that job Outsourced? In the long run an artist could probably make more money if they become good or excellent at both, but is the time spent building that craft worth it? Most people won't be good at both...and in this culture most people will go with the quick money option (rapping) b/c it takes less effort (you can say anything as long as people like your sound...pay the producer...even though the beat carries the song you can make a lot of cake performing it, etc.) than actually making good beats. People don't care about being a multi-talented artist more than they care about making a quick buck...and the money from rapping is probably "good enough" for those who don't want to put in the extra effort.
I personally think doing both is definitely a good look though.
I personally think doing both is definitely a good look though.
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