I know that, I'm just saying that they socially engineered what dominates the airwaves today, because there was a time where women and white people who are major consumers in the mainstream supported all kinds of rap AND STILL WOULD IF IT WAS PRESENTED TO THEM WITH THE SAME VIGOR AS THE OTHER KINDS.
All genres of rap sold records in the 90's before they decided to only promote certain kinds which fit their marketing and advertisement schemes outside of rap (cars, clothes, alcohol, jewelry, weaponry, drugs, prostitution.) mainstream rap has been mainly used to promote these products for almost ten years now.
the music industry shut out the East Coast in the early 90's 1st.
then they shut out the West Coast in in the mid 90's second.
then they shut out alternative rap in the late 90's second.
A few seeped through the cracks, but evidenced by the Lupe situation, they're not trying to have that anymore. So it's over for the major label blueprint as far as rap music is concerned. whatever's left out there is going to continue to die AND INDIE AND UNDERGROUND RAPPERS WILL CONTINUE TO GROW.