Black Twitter Is Upset Over Controversial Shea Moisture Ad

[Kat]

@kat do you use these products?

Im pretty sure marley turned her on to cocoa butter

Wtf? Only thing Marley turned me on to was Nutella, which is fucking dangerous btw.

I am really sad about Jesse Williams. Why would he risk his reputation like this? So disappointing.

 

[2stepz_ahead]

There is no such thing as black twitter

i been looking for the app an still can't find it

 

[LUClEN]

Black twitter is not a place. It's a concept. Like Black America. :/

 

[D. Morgan]

Black twitter is not a place. It's a concept. Like Black America. :/

There is no such thing as black twitter

 

[Shizlansky]

Damn near EVERY company ends up changing their base products.

 

[VulcanRaven]

Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.

But they're not delivering their original product. That's the problem. As I said, any good business doesn't alienate their core customers, there's literally no way to argue around that.

See what good businesses do? They expand without fucking with their core customers. Vaseline added a cocoa butter/she alternative, but left all their original products. You know who else did that? Dove. Who else? Aveeno. Who else? Garnier. Who else? Burts Bees. Who else? Herbal Essence. Who else? Sauve. Who else? Pantene.

You know who else does this? Big designers. Instead of alienating their core customers by compromising brand price and quality of clothes, they create an alternative line, with slightly less expensive goods so as to appeal to more people. Example, dolce & gabbaba with d&g. Who else? Marc Jacobs with Marc by Marc Jacobs. Who else? Versace with Versus. Who else? Masion Margelia with MM6. Then add all the designers who do H&M collaborations.

I'm sure you get the point.

Look, you can try and argue your point up and down all day, but the bottom line is bigger and better companies don't fuck with their bread and butter consumers and just add additional goods to expand. There's no way to justify them changing their ingredients on all their products. There just isn't.

And lol @ supporting black business, but saying they need white people to expand. The black hair care industry will be worth nearly a trillion dollars worldwide in the coming years, so what, they can't capitalise off of that? If not, then they're a really shitty business. They could have left their ingredients as they were, and barely changed their marketing and appealed to other "ethnic" groups with similar hair textures e.g. indians and Latin Americans.

But hey, I'm sure white women are going to drop $5 Herbal Essence and Pantene and rush out to buy $11 Shea Moisture from the black/ethnic hair aisle. Yeah, I'm sure they'll rush past the general hair care section with the $3 Sauve and $7 t gel and run to the black hair care section for their $11-$20 Shea Moisture black castor oil. Uh huh, that'll definitely be happening a lot. Yeah...they'll do great.

Yeah it's asinine. The end.

if they change the base product ...you are correct. thats not good business.

you can expand and not touch the base.

are people sure they changed the product?

anyway. you can have a trillion dollar area and a million dollar area. black people should not have limits when no one else does. we will never compete on a global scale following these unwritten rules for keeping it black.

black people can have a leg up by playing our cards right.

I think we should dropbthe black owned label to not alienate business. it's ways to show its owned by blacks without saying bkack owned..

this ain't the LA riots.

Yes I'm sure it's been changed. Go to YouTube and watch videos of people breaking down the before and after product.

No one is saying you can't expand, stop making this point. What people are saying is:

- don't fuck with your original product

- don't alienate with your original consumer base

That's all people are saying. That's it. No company should be barred from expanding or criticised for doing so, but for people to suggest you NEED white people to do that is not only disturbing, but disingenuous too. The world ain't mainly white and buying power is significantly shifting.

No one said the world was white but the U.S is and they are a U.S company. I already said if they changed the product ingredients then people should stop supporting them.

Black twitter is upset over the white women in the commercial, not the product itself lol. For my post you quoted it is not asiinine woman when the people criticising are neing hypocrites.

Name me one black rich person who does not have white support? Even Wu tang is eating over sees off whites in Europe from shit they made back in the 90s. How many rich black countries exist?

I doubt people in Africa are buying up Shea moisture compared to white Eurpoeans and Anericans. They expanded back in 2015 anyway as they stated on their FB page so why the outrage now? People were not in the know til they saw some white chicks in the commercial lol.

 

[Shizlansky]

Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.

But they're not delivering their original product. That's the problem. As I said, any good business doesn't alienate their core customers, there's literally no way to argue around that.

See what good businesses do? They expand without fucking with their core customers. Vaseline added a cocoa butter/she alternative, but left all their original products. You know who else did that? Dove. Who else? Aveeno. Who else? Garnier. Who else? Burts Bees. Who else? Herbal Essence. Who else? Sauve. Who else? Pantene.

You know who else does this? Big designers. Instead of alienating their core customers by compromising brand price and quality of clothes, they create an alternative line, with slightly less expensive goods so as to appeal to more people. Example, dolce & gabbaba with d&g. Who else? Marc Jacobs with Marc by Marc Jacobs. Who else? Versace with Versus. Who else? Masion Margelia with MM6. Then add all the designers who do H&M collaborations.

I'm sure you get the point.

Look, you can try and argue your point up and down all day, but the bottom line is bigger and better companies don't fuck with their bread and butter consumers and just add additional goods to expand. There's no way to justify them changing their ingredients on all their products. There just isn't.

And lol @ supporting black business, but saying they need white people to expand. The black hair care industry will be worth nearly a trillion dollars worldwide in the coming years, so what, they can't capitalise off of that? If not, then they're a really shitty business. They could have left their ingredients as they were, and barely changed their marketing and appealed to other "ethnic" groups with similar hair textures e.g. indians and Latin Americans.

But hey, I'm sure white women are going to drop $5 Herbal Essence and Pantene and rush out to buy $11 Shea Moisture from the black/ethnic hair aisle. Yeah, I'm sure they'll rush past the general hair care section with the $3 Sauve and $7 t gel and run to the black hair care section for their $11-$20 Shea Moisture black castor oil. Uh huh, that'll definitely be happening a lot. Yeah...they'll do great.

Yeah it's asinine. The end.

if they change the base product ...you are correct. thats not good business.

you can expand and not touch the base.

are people sure they changed the product?

anyway. you can have a trillion dollar area and a million dollar area. black people should not have limits when no one else does. we will never compete on a global scale following these unwritten rules for keeping it black.

black people can have a leg up by playing our cards right.

I think we should dropbthe black owned label to not alienate business. it's ways to show its owned by blacks without saying bkack owned..

this ain't the LA riots.

Yes I'm sure it's been changed. Go to YouTube and watch videos of people breaking down the before and after product.

No one is saying you can't expand, stop making this point. What people are saying is:

- don't fuck with your original product

- don't alienate with your original consumer base

That's all people are saying. That's it. No company should be barred from expanding or criticised for doing so, but for people to suggest you NEED white people to do that is not only disturbing, but disingenuous too. The world ain't mainly white and buying power is significantly shifting.

No one said the world was white but the U.S is and they are a U.S company. I already said if they changed the product ingredients then people should stop supporting them.

Black twitter is upset over the white women in the commercial, not the product itself lol. Gor my post you quoted it is not asiinine woman when the people criticising are neing hypocrites.

Name me one black rich person who does not gave white support? Even Wu tang is eating over sees off whites in Europe from shit they made back in the 90s. How many rich bkack countries exist?

I doubt people in Africa are buying up Shea moisture to white Eurpoeans and Anericans. They expanded back in 2015 anyway as they stated on their FB page so why the outrage now? People were not in the know til they saw some white chicks in the commercial lol.

Exactly

Crying over nothing

 

[VulcanRaven]

@kat do you use these products?

Im pretty sure marley turned her on to cocoa butter

Wtf? Only thing Marley turned me on to was Nutella, which is fucking dangerous btw.

I am really sad about Jesse Williams. Why would he risk his reputation like this? So disappointing.

Huh? Cause he a man with money that can get much pussy when he wants. What don't you understand? Stop being niave cause you too damn old for that. I would do the same thing if I was in his position...hell I would beat down Minka Kelly in my current position if I was married IDGAF LOL.

 

[5th Letter]

Are we talking facts or are we assuming he cheated on his wife?

 

[peeny_wally2]

Damn near EVERY company ends up changing their base products.

To alienate their core target market? No the fuck they don't.

 

[peeny_wally2]

Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.

But they're not delivering their original product. That's the problem. As I said, any good business doesn't alienate their core customers, there's literally no way to argue around that.

See what good businesses do? They expand without fucking with their core customers. Vaseline added a cocoa butter/she alternative, but left all their original products. You know who else did that? Dove. Who else? Aveeno. Who else? Garnier. Who else? Burts Bees. Who else? Herbal Essence. Who else? Sauve. Who else? Pantene.

You know who else does this? Big designers. Instead of alienating their core customers by compromising brand price and quality of clothes, they create an alternative line, with slightly less expensive goods so as to appeal to more people. Example, dolce & gabbaba with d&g. Who else? Marc Jacobs with Marc by Marc Jacobs. Who else? Versace with Versus. Who else? Masion Margelia with MM6. Then add all the designers who do H&M collaborations.

I'm sure you get the point.

Look, you can try and argue your point up and down all day, but the bottom line is bigger and better companies don't fuck with their bread and butter consumers and just add additional goods to expand. There's no way to justify them changing their ingredients on all their products. There just isn't.

And lol @ supporting black business, but saying they need white people to expand. The black hair care industry will be worth nearly a trillion dollars worldwide in the coming years, so what, they can't capitalise off of that? If not, then they're a really shitty business. They could have left their ingredients as they were, and barely changed their marketing and appealed to other "ethnic" groups with similar hair textures e.g. indians and Latin Americans.

But hey, I'm sure white women are going to drop $5 Herbal Essence and Pantene and rush out to buy $11 Shea Moisture from the black/ethnic hair aisle. Yeah, I'm sure they'll rush past the general hair care section with the $3 Sauve and $7 t gel and run to the black hair care section for their $11-$20 Shea Moisture black castor oil. Uh huh, that'll definitely be happening a lot. Yeah...they'll do great.

Yeah it's asinine. The end.

if they change the base product ...you are correct. thats not good business.

you can expand and not touch the base.

are people sure they changed the product?

anyway. you can have a trillion dollar area and a million dollar area. black people should not have limits when no one else does. we will never compete on a global scale following these unwritten rules for keeping it black.

black people can have a leg up by playing our cards right.

I think we should dropbthe black owned label to not alienate business. it's ways to show its owned by blacks without saying bkack owned..

this ain't the LA riots.

Yes I'm sure it's been changed. Go to YouTube and watch videos of people breaking down the before and after product.

No one is saying you can't expand, stop making this point. What people are saying is:

- don't fuck with your original product

- don't alienate with your original consumer base

That's all people are saying. That's it. No company should be barred from expanding or criticised for doing so, but for people to suggest you NEED white people to do that is not only disturbing, but disingenuous too. The world ain't mainly white and buying power is significantly shifting.

No one said the world was white but the U.S is and they are a U.S company. I already said if they changed the product ingredients then people should stop supporting them.

Okay, well I guess that's settles it then.

 

[Shizlansky]

Damn near EVERY company ends up changing their base products.

To alienate their core target market? No the fuck they don't.

Lol

They do it to a BIGGER profit bruh

White ppl has more money to spend than us

 

[Kat]

@kat do you use these products?

Im pretty sure marley turned her on to cocoa butter

Wtf? Only thing Marley turned me on to was Nutella, which is fucking dangerous btw.

I am really sad about Jesse Williams. Why would he risk his reputation like this? So disappointing.

Huh? Cause he a man with money that can get much pussy when he wants. What don't you understand? Stop being niave cause you too damn old for that. I would do the same thing if I was in his position...hell I would beat down Minka Kelly in my current position if I was married IDGAF LOL.

If he were just ANY man, I wouldn't think twice..I know how y'all do.

But this man stepped up and became a voice for the black community. He set himself apart. He released a well respected docu-series on the injustices and plights of our country. He made me believe that he was above the average man, just to cheat on his wife with some white bitch that's been passed around Hollywood for years.

It's just disappointing.

 

[D. Morgan]

@kat do you use these products?

Im pretty sure marley turned her on to cocoa butter

Wtf? Only thing Marley turned me on to was Nutella, which is fucking dangerous btw.

I am really sad about Jesse Williams. Why would he risk his reputation like this? So disappointing.

Huh? Cause he a man with money that can get much pussy when he wants. What don't you understand? Stop being niave cause you too damn old for that. I would do the same thing if I was in his position...hell I would beat down Minka Kelly in my current position if I was married IDGAF LOL.

If he were just ANY man, I wouldn't think twice..I know how y'all do.

But this man stepped up and became a voice for the black community. He set himself apart. He released a well respected docu-series on the injustices and plights of our country. He made me believe that he was above the average man, just to cheat on his wife with some white bitch that's been passed around Hollywood for years.

It's just disappointing.

You feel a way cause his half white side is coming out?

Interesting!

 

[Kat]

I don't know what that's supposed to mean.

 

[D. Morgan]

I don't know what that's supposed to mean.

I'll believe that cause you 100% white

 

[Kat]

I don't know what that's supposed to mean.

I'll believe that cause you 100% white

Or you just feel the need to respond to me for no reason. Nothing new there.

 

[D. Morgan]

I don't know what that's supposed to mean.

I'll believe that cause you 100% white

Or you just feel the need to respond to me for no reason. Nothing new there.

You have me mistaken for someone else regarding the bold.

If your comment saying you don't know what that means wasn't for me then disregard my comments to you after it.

Quite simple really.

 

[VulcanRaven]

@kat do you use these products?

Im pretty sure marley turned her on to cocoa butter

Wtf? Only thing Marley turned me on to was Nutella, which is fucking dangerous btw.

I am really sad about Jesse Williams. Why would he risk his reputation like this? So disappointing.

Huh? Cause he a man with money that can get much pussy when he wants. What don't you understand? Stop being niave cause you too damn old for that. I would do the same thing if I was in his position...hell I would beat down Minka Kelly in my current position if I was married IDGAF LOL.

If he were just ANY man, I wouldn't think twice..I know how y'all do.

But this man stepped up and became a voice for the black community. He set himself apart. He released a well respected docu-series on the injustices and plights of our country. He made me believe that he was above the average man, just to cheat on his wife with some white bitch that's been passed around Hollywood for years.

It's just disappointing.

Be never said he was faithful just spoke the truth on racial and social issues. MLK cheated on his wife too and so did many others who set themselves apart. At the end of the day we men can't stop thinking with our dick. If you only understood the excitement that comes from being with a new woman.

 

[Kat]

I don't know what that's supposed to mean.

I'll believe that cause you 100% white

Or you just feel the need to respond to me for no reason. Nothing new there.

You have me mistaken for someone else regarding the bold.

If your comment saying you don't know what that means wasn't for me then disregard my comments to you after it.

Quite simple really.

I don't know what you meant by me being surprised that his "white side" came out..and instead of clarifying you came with the completely unoriginal response that my confusion is due to my whiteness.

Do better or don't even bother responding.