Jamaica;4858684 said:
Jamaica;4858684 said:
usmarin3;4858474 said:
This generation does have Nas, Cube, Rakims,etc type mcs, they just don't make the music that cross over worthy.
Artist like Blu, Joey Badass, Joel Ortiz,etc can rhyme their asses off but the question is can they make commercial music that can cross over to the mainstream.
The easiest thing to do in rap is spit lyrics, the hardest thing to do is spit lyrics and cross over. Only a few niggas have been able to do that (Nas, Jay, Cube,etc).
It's not like the music "isn't enjoyable" it's just that the labels assume it wont sell. Keep in mind music is subjective, why not allow the fans to decide if they enjoy it or not.
You gotta rap about frivolous bullshit over 808 beats to get airplay?
What was the last real conscious song to get
consistent radio play?
@Jamaica I agree with you for the most part, but i just wanted to correct one thing you said a couple times.
Its not that they dont think it will sale, as a matter of fact, they know whatever they push will sell.
They are more concerned about the lifestyles attached to the music.
When you sell good music with a message, sure they may do big numbers but the one who benefits the most is the artist.
When you sell a commercial puppet, not only will they sell well (atleast single wise) but then they will make all their money back off endorsements even if the album is complete ass (as it always is). They stand to make multi-millions off alcohol, clubs, condoms, clothing retailers, abortion clinics, and prisons...
The risk is reduced substantially when a record company doesnt even have to sell records to break even.
The record industry is more conservative than it has ever been.
Its ironic, because back in the day the old dudes would give everybody an opportunity to get their records spins, because they themselves had no idea what the young people wanted to hear.
The record industry started changing when the old dudes in the 60s started bringing the hippies in a consultants cause they had their ears to the street, or today's case they bring the fake thugs in.
Since the dudes in charge are apart of the culture, they think they know it best and are willing to take even less risk.
Everything else your saying is spot on though!