yeah my nigga Hard8Times on youtube put them out of business with that "JESUS" video...hahaha
EA couldn't recover from that so they just scrapped the entire game
problem with EA is that they focus on BULLSHIT, seems like they spend most of their time on Menu Screens and Modes and don't spend enough time trying to fix the Gameplay, the one thing they do have over 2K Sports is that Dribble Stick Control...2K Sports need to steal that idea because all this HOLD Left Trigger Down and Rotate the Stick...don't like it all that much...and 2K Sports Dribbles are STIFF and sometimes too slow
As for NBA Live/Elite...NO HOPE! EA should just give up on making NBA Games