Platinum isn't dead. HIP HOP is DEAD. The consumers are speaking and the quality has finally caught up with rappers. The only reason Drake and Nicki went Platinum is cause they went really POP and it was their 1st LP's. I don't think it's going to be easy for them to go Platinum again. Lil Wayne last 2 albums missed Platinum and "Carter 4" keeps getting pushed back so I know YM is nervous about the sales. Ye's album barely got over the platinum hump. To me the only way you going Platinum is if you are a huge BRAND.
PLATINUM LOCKS:
Jay Z - His brand cannot be touched, no matter what he puts out it will go Platinum
KanYe - His Brand also cannot be touched, his last album did not have a #1 single yet it still went platinum
Eminem - Outside of Jay I don't think anyone breathing has as loyal of a fanbase as Em. "Bad Meets Evil" which is nothing more than a glorifed mixtape hit #1 and is going Gold.
Tupac/Biggie - Any remix album by them will still go Platinum as proven by their previous works.
GOLD LOCKS
Lil Wayne - I don't think he's a Platinum draw anymore, but Gold for Sure
Drake - His album shot to the top and them fell off a cliff, Nicki sold more than him, his next album most likely won't go Platinum
Nicki - The Hype is dying down, don't see the next album going Platinum
NaS - "I don't need ya'll little hoe bitches, fuck ya'll I'll go Gold wit it", He's a Gold artist now
T.I. - To much prision drama, his Platinum days are over
Lupe - He's now a Gold artist for sure
Wiz Kalifia - He's more of a singles artist but he will go Gold
B.O.B. - Gold artist
Kid Cudi - Gold Artist
Missy - Her comeback album will go Gold.
Everyone else is 300k max or under. This is more proof Hip Hop been dying. When I did my "Tupac Goes Diamond" Thread, I thought about it, I don't think we will see another rap album going Diamond again. I think Tupac may be the last one unless some others get re-certified. So HRap, Platinum isn't dead, Rap is.