We not in the club 24/7. And, believe it or not, some people don't go to clubs or party much. Hip hop started as party music, but it's evolved since then. A Waka Flocka or Chief Keef can make all the buck shit they want, but if he can't speak on anything other than partying or trapping, then he's only gonna appeal to that crowd. Nothing wrong with that, it just is what it is. Same goes for Kweli, Common and their niches.