Jay-Z Talks Roc Nation Artists : “You Can’t Come Off The Street And Make a Classic
MeekMonizzLLLLLLe14
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usmarin3;3078332 said:
co sign the bolded jay e is talented but he is going to have to step his tour game up because hes not getting 100K first week type shit because his style is not gunna be appreciated by the young hip hop crowd that controlls the large scale success of albums. Jay e is going to have to step out of his introvert personality and really get a solid live show going.
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FlightKing
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I ain't buying this shit. It sounds like PR statement. Jay-Z only knows how to develop Jay-Z. He hasn't developed other rappers...ever.
He dropped the ball by not doing anything with Star is Born off BP3 with Cole, letting BET have J.Cole fade out into the commercials on their award show rapping, NEVER being seen anywhere near this nigga. J.Cole likes to say that he wanna do it on his own and not make it seem like he blow cause of Jay-Z - that's bullshit. Jay-Z pushed Memphis Bleek and Uncle Murda too. If you ain't gonna get on, you ain't gonna get on. Jay-Z's shine needs to rub off on Cole and Elect for them to take advantage of being on Roc-Nation, otherwise, they could do this shit on Flavor Unit.
This is a different era too. Artist development is viral, it's intrusive. Youtube, Twitter, interviews, all that shit is artists development. It's more real than it was before because life is so accessible and privacy ain't worth a shit for celebrities and it's instant. All these videos J.Cole dropping for behind the scenes wouldn't amount to shit versus a 5 minute Youtube video of Jay-Z in the studio with him, just talking and vibing.
He needs to cut this shit out. Watch The Throne should've never came out before Cole World. Ever.
He dropped the ball by not doing anything with Star is Born off BP3 with Cole, letting BET have J.Cole fade out into the commercials on their award show rapping, NEVER being seen anywhere near this nigga. J.Cole likes to say that he wanna do it on his own and not make it seem like he blow cause of Jay-Z - that's bullshit. Jay-Z pushed Memphis Bleek and Uncle Murda too. If you ain't gonna get on, you ain't gonna get on. Jay-Z's shine needs to rub off on Cole and Elect for them to take advantage of being on Roc-Nation, otherwise, they could do this shit on Flavor Unit.
This is a different era too. Artist development is viral, it's intrusive. Youtube, Twitter, interviews, all that shit is artists development. It's more real than it was before because life is so accessible and privacy ain't worth a shit for celebrities and it's instant. All these videos J.Cole dropping for behind the scenes wouldn't amount to shit versus a 5 minute Youtube video of Jay-Z in the studio with him, just talking and vibing.
He needs to cut this shit out. Watch The Throne should've never came out before Cole World. Ever.
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FrankOceanIsGay
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Jcole is the an internet fantasy for white kids.. Go to the clubs in ga nc sc he aint poppin.. Thats the truth
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DetroitBoi313
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FlightKing;3078619 said:
................Good post
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Jay was in the game like 5 years before Reasonable Doubt dropped... He went from being Jaz-O's hype man, to Original Flava, to following Big L, BEFORE he dropped the Classic Reasonable Doubt.
He's right, better to wait and hone your craft than to rush your once chance at making a 1st impression.
He's right, better to wait and hone your craft than to rush your once chance at making a 1st impression.
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FlightKing
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aone415;3078846 said:
Naa, this period of time is when Jay says he didn't take rap seriously and was dealing full-time until about 94 when he took it serious. Made Reasonable Doubt and released it, then shopped it around. So which one is it? Was a he a full-time drug dealer/part time rapper OR a young rapper developing himself but selling crack on the side? Either way, he made the album within one year and released it.
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FlightKing;3078619 said:
I agree that A Star Is Born should have been a single, but mentioning Memphis Bleek, don't you think Jay-Z probably realized that part of the reason Memphis Bleek never really blew is because he was and will always be TOO closely associated with Jay-Z? I mean think about it, when one nigga from a crew blows up any other rapper he puts on will constantly be compared to him...maybe Jay-Z didn't want that for J. Cole...maybe he wanted J. Cole to be able to be who J. Cole is w/o having to worry about being the next to up to take Jay-Z's place...and part of the problem today is the fact that "artist development" is youtube, twitter, etc...it's not developing artist...it's developing even more fickle ass fans and artists who don't know who they are and who have no real work ethic...i mean it's getting so bad labels aren't even signing niggas for albums they're giving out deals strictly for single's again..even the labels know most artist's aren't good enough to stick around for more than a song or two....haven't established any sort of musical identity...they just get famous off some random shit and go from there..
there's a reason that the artist that have stuck around in a genre as fickle as rap music are the one's who had to wait a while before they really got on and saw their biggest success...think about how many one and done rappers have come off of youtube, twitter, etc...and compare that to the amount of rappers that were actually developed as artist, lost a deal or two and seriously grinded before they really got on and see how long their careers have lasted...
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FlightKing
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blackrain;3078903 said:
I was talking bout the contradictions.
That's your artist development back then. Instead of saying you're an aspiring rapper and on the come up since 1989, say you are a drug dealer that never really wanted to rap until you got shot at. All the while, in real life, you were on tour with Jaz-O and Big Daddy Kane. Artist development was the same then as it is now, it's just that now, FALSE STORIES GET UNCOVERED QUICKLY. TV, magazines, etc all worked together. They kept the mystique up. Blogs and shit like to tear down artists' personas now, so it's best to be yourself and be you on Twitter, Youtube and all that.
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FlightKing;3078931 said:
no it's not...it's nowhere near the same because these artist aren't being developed and fans aren't allowing them to be developed...like it was said in here Nas first major verse that drew him attention came out in 1991...it took 3 years to get Illmatic...you REALLY think today's fans would wait that long? Hell these niggas is mad they done had to wait 2 years for a J. Cole album...imagine if this nigga would've said "Album coming out 2012"...it would have been even more predictions that his album must be garbage because of course when an artist wants to put time and effort into their music it's a bad thing...hell niggas predicted Drake's TML would flop because he didn't release it in 2009 when So Far Gone blew up...fans impatience today has led labels to just rush artist out w/o truly developing them...
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FlightKing
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blackrain;3078900 said:
Bleek didn't blow because he didn't catch any traction. He was very closely tied to Jay-Z when he was buzzing off the Coming of Age album, the Mind Right single, that single with Ja Rule and all that. But the follow-up with Bleek was weak. He wasn't the captivating type of artists. He was one of those "He's supposed to be but isn't". Like Andre Iguodala to Allen Iverson's Jay-Z - he just can't take over Philly. The bullshit part of the Jay-Z/J.Cole vs. Jay-Z/Bleek thing is that they wouldn't share the same audience/demographic. It's all about Jay can give him more attention. Cole is younger/more brash than Jay now, more lyrical and Jay is on some power-trip, loose lyrically sleep type shit. He's on his icon thing. Back in the day tho, Jay-Z and Bleek...and Beans were competing for the same demographic in a sense. Jay-Z, J.Cole and Jay Electronica all are in different lanes. They wouldn't really step on each other's toes.
I don't think the artist development thing was as serious as believed now. I think artist back then just had more freedom and rap wasn't corporate so they could experiment more until something hit. In the meantime, magazine and tv shows about rap were made by rap people and hosted by rap people so they kept all that shit going and pushed it. Today's music biz has less music people in it so they don't give a fuck about keeping personas alive.
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Disciplined InSight
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FlightKing;3078619 said:
Powerful post right here..can't sleep on this.
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FlightKing
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blackrain;3078943 said:
It is the same. It's just not working the same.
Nas' verse on Live at the BBQ = Diggy's verse over Made U Look. Then him linking up with the Chess Team and the mixtape with DJ Premier.
Dropping a cool single with a chick. Features in magazines, TV commercials, Youtube, Twitter, co-signs. Bout to be bout 2 years, no album just yet. Same type deal. Super nice on the mic. Only problem...
Times have changed. Audience is younger and more impatient but the same methods are being used. Youtube is the new TV, Twitter is the new barbershop/gossip talk, Itunes is the new Sam Goody, Leaking is the new bootlegging. Problem is, all of that is instantaneous, meaning...nothing lasts thus nothing gets developed.
And let's be real, for all the SOUTHERN HATERS, the best artist development is in the South, where most of these niggas don't be on computers. I'm talking bout Webbie, Boosie, Gucci, Jeezy, Yo Gotti, Cash Money. All the cats that had you wondering what the fuck they were doing and all you know about them is when you read an interview or heard a song or some shit. You didn't hear from them all the time. You limit what you give the audience and you control what they think. That's the mind game.
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FlightKing
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blackrain;3079015 said:
Yeah, but it's still happening. Wiz Khalifa was developed. Believe it or not, Rick Ross was developed, Wayne, Drake, Nicki Minaj, Curren$y, The Game. A big problem is most of the artists don't know who they are or aren't being who they are. Even if they are being fake, they gotta know that and keep that shit going like it's real. Not everybody can do that nowadays.
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FlightKing;3079021 said:
My main beef is that it's happening, but it's not happening at the level it needs to be...now whether the labels or fans are more at fault is up for debate, I see it more as the fans fault more than the labels to tell you the truth...it's like if you put out a song that's even seen as half decent niggas expect a full album 3 weeks later....that's what stagnating artist and forcing this rotation of 3-4 one hit wonder's per year...granted it's rare in ANY genre to have an artist stick around for 10 yrs+, but damn in rap it seems like fans ONLY want a rapper for 2 albums then it's "Ok, nigga is too old...next...and give us the album next week"
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