LOL most niggas judge consistency by the visuals & how much the nigga in their face but never see the groundwork & things behind the scenes. J.Cole is touring the entire world doing shows for like 5000 to 20,000 ppl n shit. Thats a lot better than wat most of these new Freshmen rappers & even established rappers are doin. Far too many rappers fall into the loop of having that hot single & working their lives off around that single to keep that single hot & then themselves but wen sophomore time comes they brick or cant break a 2nd big single cuz the hype they built up for the very first one was too intense. Therefore the audience compares everything to the first big single - your seeing that w/ Wiz Khalifa whom might I say has yet to break another successful single that rivals Black & Yellow.
To combat this I co-sign J.Cole for going out overseas to build the ground work b/c those fans will support him & buy albums. And that type of grind will lead to other opportunities. This isnt 1993 or the early 2000s niggas. He's got critically acclaimed mixtapes & is easily top 3 best lyricists of the new age, him not selling well is laughable to say the least. Lupe Fiasco can sell 200k out the gate & hes more of a B-class artist and he had very little to no promo not to mention it was his weakest effort yet.
Imagine the bread J.Cole is getting from them overseas audiences AND the bread he's getting out here touring with Drake and others. You'd have to be a fool to say the nigga aint a go-getter, this nigga wants it more than everybody else, he's still underground and will go to the furthest ends of the world to rock out to european & chinese audiences n shit. STOP the hatred LOLOL. The old way wasn't working of just throwin artists out there rapid fire w/o artist development, the only niggas who got it rite were/are the country niggas, they groom their artists slowly and THEN put the machine behind them and that big endorsement, thats why Taylor Swift, Garth Brooks & Tim McGraw n shit can do a mil in the first week or drop greatest hits albums for 10+ years and still go multiplatinum....
good buildup & the overseas market = grand success