Hip Hop & the Politics of Social Engineering: Lupe Fiasco, Jay-Z and Barack Obama's Inauguration

[sully]

Corporate Exploitation of the African-American Community

Rappers such as Jay-Z and Kanye West who are supporters of President Obama associate themselves with the political and corporate elites are immune to reality of the problems Black America faces although they both come from inner-city ghettos. Money and influence has corrupted their minds with music that has “dumbed–down” their fan base. Jay-Z (Shawn Carter) actually helped Lupe Fiasco with the production of his debut album in 2008 called ‘Lupe Fiasco’s Food and Liquor’ . However, Jay-Z has reached a plateau where he became partners with major corporations. The major corporations include Budweiser, Hewlett-Packard, Coca-Cola, Reebok and Microsoft. Jay-Z collaborated with Coca-Cola, a product that affects the Black community with obesity, diabetes epidemics and high-rates of heart disease.

According to the Office of Minority Health (OMH) which is part of the U.S. Department of Health and Human Services (HSS) stated that “African American adults are twice as likely than non-Hispanic white adults to have been diagnosed with diabetes by a physician” and “in 2009, African Americans were 2.2 times as likely as non-Hispanic Whites to die from diabetes.” The Obesity problem in the United States affects African-Americans more than any other group. The Office of Minority Health also stated that “African American women have the highest rates of being overweight or obese compared to other groups in the U.S. About four out of five African American women are overweight or obese.” Coca-Cola has a number of dangerous ingredients in their sodas including Aspartame.

Keep in mind that Aspartame has been linked to hallucinations, diarrhea, seizures, depression, migraine, fatigue and insomnia, tumors, cancer and infertility according to numerous complaints made to the Food and Drug Administration (FDA) which was submitted by the Department of Health and Human Services back on April 20th, 1995.It was also responsible for having union leaders in Latin America murdered by paramilitary death squads which Coca-Cola denies. For more information watch the 2010 Documentary ‘The Coca-Cola Case’ by directors German Gutierrez and Carmen Garcia and produced by the National Film Board of Canada. Microsoft is another major corporation that Jay-Z represents owned by Bill Gates who has a philanthropy called the Bill & Melinda Gates Foundation. Bill Gates wants to help third world nations with vaccines with the continent of Africa as one of his main targets.

Bill Gates has stated publicly that “The world today has 6.8 billion people… that’s headed up to about 9 billion. Now if we do a really great job on new vaccines, health care, reproductive health services, we could lower that by perhaps 10 or 15 percent.”

Major corporations are exploiting many rap stars that target their communities to sell their products which are harmful to Black and Latino communities. Jay-Z also represents Budweiser. Alcoholism is a major problem for the black community. Jay-Z is not the only rap star exploited by corporations. You have hundreds of artists that contribute to the degradation of the African-American, Latino, White and Asian communities such as Nikki Manage, Kanye West, 50 Cent, DMX and many others whose lyrics degrade women and glorify gangsters. They rap about how much money they got and all of the gold chains they possess. These are songs that have a hidden message to consume or to become a “Gangster”. Rap music is a weapon used by the elites to keep certain segments of society in control.

 

[sully]

Propaganda Then and Now

Corporations that exploit certain groups of people such as women or the black community is nothing new. Corporations have been interested in finding ways to attract consumers to their products for decades regardless of race or sex. The Psychological use of Rap music to socially engineer Black and Latino Youth to the life of crime which contributes to the Prison-Industrial Complex, consumerism and the mistreatment of women has been in the making since the late 1920’s.

In 1928, Edward Bernays’ ‘Propaganda’ was used as a manual to entice consumers to buy certain products. One of the most known tactics used in the business world was Bernays use of women for cigarette companies. Bernays used women to show how cigarettes can be made fashionable to the public. Bernays actually helped the smoking industry overcome one of the most problematic obstacles for the cigarette industry which was women smoking in public which was illegal in the 1920’s. Bernays used Women models to smoke ‘Lucky Strikes’ to show the ‘Torches of Freedom’ to the public. It boosted the profits of cigarette companies since Bernays created a new consumer for their product. Bernays was also involved in politics when he worked under President Woodrow Wilson on the Committee of Public Information in order for America to be involved in the aspect of “bringing democracy to all of Europe”. In ‘Propaganda’ Bernays laid out ways how corporations can use ‘aesthetic’ values in various forms of art:

“In applied and commercial art, propaganda makes greater opportunities for the artist than ever before. This arises from the fact that mass production reaches an impasse when it competes on a price basis only. It must, therefore, in a large number of fields create a field of competition bases on aesthetic values. Business of many types capitalizes the aesthetic values. Business of many types capitalizes the aesthetic sense to increase markets and profits. Which is only another way of saying that the artist has the opportunity of collaborating with industry in such a way as to improve the public taste, injecting beautiful instead of ugly motifs in the articles of common use, and, furthermore, securing recognition and money for himself.

Propaganda can play a part in pointing out what is and what is not beautiful, and business can definitely help in this way to raise the level of American culture. In this process propaganda will naturally make use of the authority of group leaders whose taste and opinion are recognized”

In an Association for Consumer Research article published in 1992 by M. Elizabeth Blair and Mark N. Hatala of Ohio University called ‘The Use of Rap Music in Children’s Advertising” stated that:

“Music in advertising is being studied by marketing scholars in an increasingly diverse number of ways. Initially, there was an emphasis on the measurement of aesthetic qualities of the music (Holbrook and Huber 1979; Holbrook and Bertges 1981). In these studies a number of semantic differential items were factor analyzed and the factors were given names that corresponded with certain qualities of the piece of music (e.g. activity, coolness, heaviness, and sadness). Several years later, Gorn (1982) stimulated interest in the use of music in the background of advertisements. This study provided evidence that preferences for products could be classically conditioned through the use of music. Bruner (1990) recently reviewed the diversity of ways in which music has been studied by marketing scholars and, like the Holbrook studies cited above, emphasizes the decomposition of the music into components such as time (includes rhythm and tempo), pitch and texture. A new rhetorical approach to the study of music in advertising was introduced by Scott (1990). This article criticizes previous music-in-advertising research for ignoring the cognitive involvement of the listener. It is emphasized that music can be informative or affective, and should not be separated from its social context and meanings that are culturally shared. Culturally-shared meanings in music have been largely ignored in previous studies and the current research is one of the first to examine advertising music from an anthropological/ sociological perspective.

Rap music, with its boastful rhymes and synthesizer-created claps and pops, has moved out of the ghetto and into the mainstream of popular culture. In rap music, African-Americans have found a powerful expression of their culture. Some rap artists have attempted to use this force to bring about social change, for example, by speaking out about black-on-black violence. Pepsi-Cola, Coca-Cola and the British Knights athletic footwear company have all signed popular rap artists to promote their products. Rap’s rhythmic chants and hip style fit the image of products like sneakers and soft drinks, especially with young consumers. Because children and teens are the major consumers of rap music, it is only logical that rap should be used to promote products to these age groups. Advertisers believe that rap music facilitates memorization of the product information and creates excitement (Barber 1987). Rap music also allows more lyrics per 30 seconds than any other form of music (Winters 1990)”

Corporations have been using Edward Bernays model to gain advantage on what consumers would desire instead of what they need. Rap music is a tool used by corporations to sell their products or services. Many artists were signed with major record companies in the 90’s including Jay-Z in 1996 with ‘Reasonable Doubt” with a single ‘Can’t Knock the Hustle’ about drug dealing and life on the street. Rap Music does not cause crime per se as much as the Columbine massacre in Colorado was not caused by the music of Marilyn Manson who was blamed for the incident. It is fair to say that there are other factors that contribute to crime such as poverty and the War on Drugs. However, Rap music is persuasive towards consumerism. It glorifies women as sexual objects or as “Strippers”. Gangster Rap songs involve drug dealing and foments rivalries between gangs and regions (East Coast vs.

The West Coast rivalry of the 1990’s). The history of Rap music dates back to the 1970’s in New York City when block parties in African-American communities were popular with DJ’s and rappers who created Hip-Hop music. Corporate interests and the globalist elites turned Hip-Hop into a negative genre not just for the black community but every other community that listens to Hip-Hop. Lupe Fiasco is positive especially towards Women where many rappers call women “Bitches”. In one of his singles “Bitch Bad” about how the word “bitch” is normalized among youths when they are talking about women. In comparison to many rap artists who call women “bitches” is accepted as normal. This type of influence on youths will have a negative perception of women. They will be seen as sex objects, not worthy of respect.

 

[sully]

Will the FBI consider Lupe Fiasco a “Security Threat” to the United States?

In 1956, the Federal Bureau of Investigation (FBI) had files on Elvis Presley due to an extortion case involving Elvis’s safety and his performances. J. Edgar Hoover received a letter from Army Intelligence that stated Elvis Presley’s performance was a danger to the United States because his “actions and motions were such as to rouse the sexual passions of teenaged youth.” Imagine Lupe Fiasco’s criticism of Barack Obama and several other rappers that are in the same category such as Mos Def, Taleb Kweli, Immortal Technique, Calle 13 (Puerto Rico) and London-based rapper Lo-Key. Lupe Fiasco would be targeted for criticizing the President and can be labeled a terrorist himself.

Anything is possible in the United States, especially after Obama signed the National Defense Authorization Act (NDAA) of 2011.

Can Rap Music bring change to Urban Youths?

Hip-Hop music can be used in a positive direction to spread awareness on many issues, including drugs and crime. Lupe Fiasco has demonstrated that his music can be a positive force for the youth in the United States as well as the World. Rap music including “Gangster Rap” is a mind control mechanism that allows youths to be controlled by corporate interests to become consumers or to be used by political interests through the influence of Rap stars such as Jay-Z and Kanye West. Rap music can be used in a positive direction in terms of educating the public or by informing them on what the real issues are. One thing is for sure, as long as the Music industry continues to reap billions of dollars in profits with Hip-Hop music that involves gangsters, drugs and sex, youths in America and throughout the world will continue down a path that would not benefit their families or communities.

Jay-Z and all other rappers who are exploited by the elites will continue their talents that will only benefit corporations and the elite that own them. Who knows why Obama invited Lupe Fiasco to the inauguration event. Maybe Obama never heard Lupe Fiasco’s music. If he did, Obama would have never invited Lupe Fiasco in the first place. At least one thing is certain, as they say in the world of Hip-Hop, Lupe Fiasco is keeping it “Real.” Maybe other rappers would wake-up one day and create music that inspires, not music that destroys the mind. Then maybe urban youths would be interested in knowledge, not gold chains and fancy cars to pick up the “Bitches”.

Then hope for a better life out of the ghettos can become a reality.[/quote]

 

[Wild Self]

Negativity, in terms of excitement, unpredictability, and entertainment, is out of gas. Other words, its predictable and sometimes even boring nowadays. It has been stretched to its very limits. How much more ignorant can you get after listening to Gucci Mane and Chief Keef?

 

[cobbland]

I've been posting this in various sections of this website for the past couple of years.

 

[THIRDSUPREME]

The only thing you can do is detach yourself from the mentality of foolishness.

 

[rip.dilla]

"The foreign policies that we have in place in different countries that inspire people to become terrorists.”

 

[rip.dilla]

"One hand, you have someone who is a great speaker, but kills little children—our president,” Lupe told Philadelphia’s Power 99.

“I’m talking about ordering a drone attack. Ordering drone attacks that go and kill mothers, innocent bystanders, children. Militants, too, but the collateral damage. You’re responsible for that, too."

 

[rip.dilla]

This thread is way too TRILL for The Reason . .

Inb4 Fiasco is called a "kuffi wearing pro-black militant"

 

[rip.dilla]

This thread is way too TRILL for The Reason . .

Inb4 Fiasco is called a "kuffi wearing pro-black militant"

 

[Wild Self]

This thread is way too TRILL for The Reason . .

Inb4 Fiasco is called a "kuffi wearing pro-black militant"

Niggas shoot themselves in the foot all the time. Dissing the very people that try to help them.

 

[usmarin3]

Didn't Jay-z and Kanye give Lupe his first major cosign, typical elitist nonsense.

 

[twatgetta]

I find it funny that the media is using a skateboard rapper propped up as some Rap rebel instead of somebody like a Ice Cube or Chuck D or somebody. Makes you wonder why the mainstream media cunts won't interview those types of rappers. Lupe fumbleing his words like a scary bitch anyway "you know like, you know, fight terrorism at the roots", shut up pussy and go "Kick, Push"

 

The user and all related content has been deleted.

 

[bankrupt baller]

ether^

 

[ChicagoBears]

Didn't Jay-z and Kanye give Lupe his first major cosign, typical elitist nonsense.

i am a troll... i admit it.. but i refuse to allow myself to be seen as something lesser than a man by these people in the effort to be a troll...

all that pole jockeying you do is wild jungle homo. you do power squats in Roc A Fella's Cucumber Patch...

Come on fam, everyone on this site knows this USMarine guy is a 100% pure blooded faggot. He stay getting sonned everywhere he posted, especially when his idol Jay-Z is mentioned, this nigga sucks Jay's dick more than Beyonce do...shit is sad. Who knew another grown man would cape for another grown man so hard...what a fatherless faggot.

 

[usmarin3]

Didn't Jay-z and Kanye give Lupe his first major cosign, typical elitist nonsense.

i am a troll... i admit it.. but i refuse to allow myself to be seen as something lesser than a man by these people in the effort to be a troll...

all that pole jockeying you do is wild jungle homo. you do power squats in Roc A Fella's Cucumber Patch...

Come on fam, everyone on this site knows this USMarine guy is a 100% pure blooded faggot. He stay getting sonned everywhere he posted, especially when his idol Jay-Z is mentioned, this nigga sucks Jay's dick more than Beyonce do...shit is sad. Who knew another grown man would cape for another grown man so hard...what a fatherless faggot.

Wait, i'm the faggot, but you're the one with the vivid gay discriptions. lmfao

What straight nigga conjure up these sexual scenarios in their heads?

 

[usmarin3]

You dusty niggas stay mad at the world and you wonder why ya'll don't progress in life. You live life thinking the man is holding you down, this is America nigga, get off your lazy ass.

 

[ChicagoBears]

You dusty niggas stay mad at the world and you wonder why ya'll don't progress in life. You live life thinking the man is holding you down, this is America nigga, get off your lazy ass.

Bwhahahahah..negro shut your foolish ass up. Thinking you know people's lives and what they do, the only reason I am here posting today is because I took a day off. You calling people lazy, but do you know what they do? Lol you went to the Marines nigga, thats not something to be proud of. They say that is the most incompetent branch of the military in terms of people. Lol what do you do know as a job? I'll wait dumbass...I bet you, you don't make more money than I do, I bet you I have a way better education than you do. You probably can't even afford to take whatever sorry female decided to be associated with you out..but you calling others lazy lmao. Niggas about to go to Ivy League for MBAs bro...what will you be doing then? I know....still riding Jay. Piece of advice homie, go find your father and forgive him for neglecting you.

 

[rip.dilla]

You dusty niggas stay mad at the world and you wonder why ya'll don't progress in life. You live life thinking the man is holding you down, this is America nigga, get off your lazy ass.

I'm very sure you're doing extremely well for yourself caping for another man, a middle-aged rapper at that, on a HipHop message board on the Interwebs . .