Cole World! "4 Your Eyez Only" Dropping Dec. 9th

[blackrain]

I don't even acknowledge TPAB critics anymore lol

Yeah, I feel you. It's like speaking to a 5-year-old about algebra. I'm done too. I guess coming close to tying Michael Jackson's award nominations for "Thriller" is not enough.

LOL!

Ya'll can't pick and choose when these awards and nominations matter as validation for how good an album is. Either they do or they don't.

What's a good form of validation??? Can we use album sales for it ???

The actual quality of the music is the validation

 

[IceBergTaylor]

"J.Cole is not for everyone ...u need a certain level of intelligence to really understand 'Foldin Clothes"

Tired of seeing shit like this

Where did you see this?

 

[StoneColdMikey]

All over twitter

 

[BobOblah]

https://twitter.com/complexmusic/status/807657207030546432

If you read the credits of J. Cole's new album, 4 Your Eyez Only, you'll notice the rapper/producer handled most of the production and all of the rapping (back to back platinum albums with no features seems inevitable). But there is another name billed as co-executive producer: Elite. The Dreamville member played his biggest role yet in helping to shape the sound of this latest Cole project, one that fans and critics are still unpacking.

Complex spoke with Elite by phone to get a behind-the-scenes look at his work on 4 Your Eyez Only, as well as the real story behind the standout song "Neighbors," which is described in the album credits as being "inspired by true events." Elite also responded to a fan theory about what Cole's new album is supposed to represent that's been circulating on the web.

When did you begin work on the album?

Cole never stops working. The other day, after the album was turned in, he came in to record two new verses. As far as really homing in on the album, maybe beginning of summer we started going to Electric Lady [in New York] to home in on stuff.

Cole is low-key. He doesn’t like to tweet or put out pictures of himself in the studio. I think people assume maybe something happened [to inspire this album], but really he’s just doing song after song. There’s not really pressure from outside sources, as much as internal pressure. At this point he can afford to release music whenever it’s right. He was always making music—I think it just took this much time to reach the level of clarity that he wanted.

In the Eyez documentary you pop up in a number of scenes at the studio, working without Cole being present. It’s clear he put a trust in you with this project to see his vision through.

We started to do a little bit of that on Born Sinner, where he gave me some trust with that stuff. We’re pretty tuned in with each other as far as what we like and what we don’t like in terms of production. But this album it was a new level of, “OK, I’m gonna go into this room and do this. Elite, you go in there with the string players.” There was a degree of trust and freedom he gave me that I really appreciated and took seriously.

The content of the album pivots from what he’s done before. Themes of marriage and fatherhood play a big role. How do you feel these themes shifted the sound of 4 Your Eyez Only compared to past projects?

On 2014 Forest Hills Drive there was a personal narrative. There was a point to it because there was something he learned at the end with “Love Yourz”—that was the thesis.

With this album, it's a story with a specific message. Part of the time-consuming process was taking songs like the title track, which is a nine-minute song and asking, how can we keep this interesting on a production level without overdoing it? We have so much music on all these songs, the hard part was taking stuff out. We didn’t want to confuse people with too much instrumentation.

How many more songs were recorded during the period of 4 Your Eyez Only?

Countless. We had to make some really tough cuts. We had to take out honestly some of my favorite songs on the album because of clarity and making sure the story and the message reached people. All of the songs will have homes eventually, it’s just a matter of giving them the proper platform.

In the credits, it says that “Neighbors” was "inspired by true events."

The “Neighbors” story is crazy. Basically Cole rented out a house in North Carolina. It’s not for him; it’s like a safe haven/creative workspace for all the Dreamville artists and producers. We call it the Sheltuh, and a lot of the album was recorded there.. It’s basically a studio in a basement, in the woods.

It’s also in the suburbs of a pretty wealthy neighborhood in North Carolina. So you have, predominately, African-Americans coming in and out of this house. Ubers coming, and every once in awhile you’ll see a group of us outside on the porch smoking weed. So the neighbors started getting real paranoid.

Apparently what happened was, we were all in Austin, Texas, for SXSW; thankfully no one was in the house when this went down. One of the neighbors told the police we were growing weed or selling drugs out of this house. And there was a huge investigation, like a million-dollar investigation. They flew helicopters over, sent an entire SWAT team armed with weapons, broke down the door and searched the whole house. Thankfully nobody was in the house. Our engineer Juro “Mez” Davis had just stepped out for lunch and he came back and saw the SWAT team busting down the door.

They go downstairs and all they see is a studio, and obviously they felt stupid. It’s just crazy ironic because out of anybody, they picked the wrong person. J. Cole is the last person to do anything like that. He’s out here doing extremely positive things for the community and for young artists. Because of obvious racism from the neighbors, the police were called and a raid took place.

Elite

Photography by xboooom

You’ve probably seen the memes about the last album going platinum with no features. Did that notion, “platinum with no features,” ever come up in the making of 4 Your Eyez Only?

We see the memes and we all laugh about it. I don’t think the no-features thing is a goal for Cole. He’s isolated most of the time, so he’s not going to reach out to people for a feature. If [a feature] happened organically, it would make sense. It just so happens to go that way because he works on his own and he’s not going to seek out people just because they’re a name. He feels like if the song is good, the song is good.

Do you have a favorite moment from this project? A verse from Cole, something you guys did from a production standpoint, or maybe just a moment in the studio that you remember?

That last verse is pretty powerful. It’s kind of the thesis of the whole thing and everything else was trying to get to that moment.

I really love the little girl on “Ville Mentality.” She brings tears to my eyes when I hear her talk. That was a little girl in a school. Cole went to Fayetteville one day and just sat down with some kids and spoke to them and recorded it. And he got them to open up and say these really powerful things.

What she said, it hit me pretty hard, and I think other people are going to connect with what she was saying because it was just…talk about a window into what’s wrong with America. It’s right there. And it’s a little girl. If you can’t feel that, you’re not human.

There’s a theory spreading around the internet about that last verse on “4 Your Eyez Only.” The theory is that the whole album connects to Cole's life, but is about a friend or someone close to him who died. And in the end he’s telling the story to his friend’s daughter.

We saw that and it was pretty well-analyzed by whoever did that. It's pretty close to what Cole intended. There is another perspective that he is speaking from on this album, and that’s what he wanted to make clear. There are moments where it parallels him and he speaks from his own perspective. “Neighbors” is a step outside for a second, but it’s still a commentary on the overall theme. But the album is largely from a perspective that is not J. Cole.

Damn @ that neighbors story. Who woulda thought Cole of all rappers would be getting raided by SWAT. That song is so dope

 

[Breezy_Kilroy]

He gotta do a video for that one. Not like Wet Dreams though.

Cole would fuck around and make it like a superbowl Budweiser commercial.

 

[Midwest_Journalist]

I don't even acknowledge TPAB critics anymore lol

Yeah, I feel you. It's like speaking to a 5-year-old about algebra. I'm done too. I guess coming close to tying Michael Jackson's award nominations for "Thriller" is not enough.

LOL!

Ya'll can't pick and choose when these awards and nominations matter as validation for how good an album is. Either they do or they don't.

What's a good form of validation??? Can we use album sales for it ???

The actual quality of the music is the validation

OK...who fairly determines that? You got people calling J.Cole's new project boring and wack and vice versa for Kendrick Lamar's TPAB (Both were nominated for Grammys). There's a lot of people who like the trap style, but a lot of people call it mumble garbage and prefer artists like Cole and Kendrick.

When it comes to the Grammy show, I think there's some bias with a lot of it when it comes to Album of the Year Award or other categories. Even actor Don Cheadle Tweeted and said he was ready to go on stage and pull a "Kanye" when Taylor Swift won the award over Kendrick. But they're mostly fair with certain categories such as rap. 2016 nominees included Kendrick, Cole, Dr.Dre, Drake, Niki Minaj. 2017 its Chance the Rapper, De La Soul, DJ Khaled, Drake, ScHoolboy Q and Kanye West.

If you look at this board, we have threads more than 50 pages long for most of these artists. So what's wrong with giving props if one of your favorite rappers win an award determined by a group of individuals in the industry? And who's not going to attend if they're invited? Three 6 Mafia attended an Academy Award Show and won for their music from "Hustle & Flow." And they gladly accepted. Yeah, Yeah, I know it's the "mainstream" or "white people awards." But Kendrick won at BET Awards and the BET Hip-Hop Awards too. But you got people still not willing to give TPAB the "Classic" status it deserves because "their favorite rapper" did not win those awards - Although they sold more records.

Last year French Montana was bitching about Kendrick Lamar receiving attention and some type of conspiracy about the industry being against coke/murder rap. But ScHoolboy Q was nominated this year and his album is full of lyrics about those subject matters.

Don't get me wrong, there's plenty of good artists that don't get the attention they deserve because of the industry or because the artist is not marketable like a Beyoncé or Drake. But I was a fan of Kendrick when he was underground. I actually found out about Kendrick through Jay Rock's music.

So yeah, I'm going to give props, especially when they win awards. And at the same time, I believe that the award shows should not be an official validation for determining a good album.

 

[Max.]

All over twitter

And fb n insta

 

[Lurkristocrat]

BE SAFE YALL!

 

[THE_R_]

ITS ABOUT TIME COLE DROPPED SOMETHING!

I'VE BEEN HAVING SLEEPING PROBLEMS LATELY...

I'M SURE THIS ALBUM CAN PROVIDE SOME AID...

 

[DNB1]

Neighbours is so dope.

 

[StillFaggyAF]

I think he could have fit everybody dies in

Idk about false prophets

 

[Elzo69Renaissance]

Neighbors I'd dope but don't belong on the album...doesn't fit the nsrrative

 

[Lurkristocrat]

Neighbors I'd dope but don't belong on the album...doesn't fit the nsrrative

And whats the narrative?

 

[TheGOAT]

Neighbors I'd dope but don't belong on the album...doesn't fit the nsrrative

Im not big on Neighbors like everyone else but it still fits the storyline of the album.

The character is in the drug game.

The character is friends with JCole.

The "motherfucker i am" part can be seen as dope from the characters POV or coles (as in his music being his dope)

.....or as the IC puts it #BARS

 

[Elzo69Renaissance]

Neighbors I'd dope but don't belong on the album...doesn't fit the nsrrative

Im not big on Neighbors like everyone else but it still fits the storyline of the album.

The character is in the drug game.

The character is friends with JCole.

The "motherfucker i am" part can be seen as dope from the characters POV or coles (as in his music being his dope)

.....or as the IC puts it #BARS

The way I see it the album is all about his mans although Cole interjects his perspective here and there...Neighbor is one of the few song that are totally bout Cole....I think he even says in Neighbors how he is deviating from

 

[StoneColdMikey]

Why keep bringing up that the narrative is cole friend when the exutive producer said that's not the case

 

[_Goldie_]

Why keep bringing up that the narrative is cole friend when the exutive producer said that's not the case

I missed that, where did he say it?

 

[_Goldie_]

I wanna fold clothes for ya!

 

[StoneColdMikey]

https://twitter.com/complexmusic/status/807657207030546432

If you read the credits of J. Cole's new album, 4 Your Eyez Only, you'll notice the rapper/producer handled most of the production and all of the rapping (back to back platinum albums with no features seems inevitable). But there is another name billed as co-executive producer: Elite. The Dreamville member played his biggest role yet in helping to shape the sound of this latest Cole project, one that fans and critics are still unpacking.

Complex spoke with Elite by phone to get a behind-the-scenes look at his work on 4 Your Eyez Only, as well as the real story behind the standout song "Neighbors," which is described in the album credits as being "inspired by true events." Elite also responded to a fan theory about what Cole's new album is supposed to represent that's been circulating on the web.

When did you begin work on the album?

Cole never stops working. The other day, after the album was turned in, he came in to record two new verses. As far as really homing in on the album, maybe beginning of summer we started going to Electric Lady [in New York] to home in on stuff.

Cole is low-key. He doesn’t like to tweet or put out pictures of himself in the studio. I think people assume maybe something happened [to inspire this album], but really he’s just doing song after song. There’s not really pressure from outside sources, as much as internal pressure. At this point he can afford to release music whenever it’s right. He was always making music—I think it just took this much time to reach the level of clarity that he wanted.

In the Eyez documentary you pop up in a number of scenes at the studio, working without Cole being present. It’s clear he put a trust in you with this project to see his vision through.

We started to do a little bit of that on Born Sinner, where he gave me some trust with that stuff. We’re pretty tuned in with each other as far as what we like and what we don’t like in terms of production. But this album it was a new level of, “OK, I’m gonna go into this room and do this. Elite, you go in there with the string players.” There was a degree of trust and freedom he gave me that I really appreciated and took seriously.

The content of the album pivots from what he’s done before. Themes of marriage and fatherhood play a big role. How do you feel these themes shifted the sound of 4 Your Eyez Only compared to past projects?

On 2014 Forest Hills Drive there was a personal narrative. There was a point to it because there was something he learned at the end with “Love Yourz”—that was the thesis.

With this album, it's a story with a specific message. Part of the time-consuming process was taking songs like the title track, which is a nine-minute song and asking, how can we keep this interesting on a production level without overdoing it? We have so much music on all these songs, the hard part was taking stuff out. We didn’t want to confuse people with too much instrumentation.

How many more songs were recorded during the period of 4 Your Eyez Only?

Countless. We had to make some really tough cuts. We had to take out honestly some of my favorite songs on the album because of clarity and making sure the story and the message reached people. All of the songs will have homes eventually, it’s just a matter of giving them the proper platform.

In the credits, it says that “Neighbors” was "inspired by true events."

The “Neighbors” story is crazy. Basically Cole rented out a house in North Carolina. It’s not for him; it’s like a safe haven/creative workspace for all the Dreamville artists and producers. We call it the Sheltuh, and a lot of the album was recorded there.. It’s basically a studio in a basement, in the woods.

It’s also in the suburbs of a pretty wealthy neighborhood in North Carolina. So you have, predominately, African-Americans coming in and out of this house. Ubers coming, and every once in awhile you’ll see a group of us outside on the porch smoking weed. So the neighbors started getting real paranoid.

Apparently what happened was, we were all in Austin, Texas, for SXSW; thankfully no one was in the house when this went down. One of the neighbors told the police we were growing weed or selling drugs out of this house. And there was a huge investigation, like a million-dollar investigation. They flew helicopters over, sent an entire SWAT team armed with weapons, broke down the door and searched the whole house. Thankfully nobody was in the house. Our engineer Juro “Mez” Davis had just stepped out for lunch and he came back and saw the SWAT team busting down the door.

They go downstairs and all they see is a studio, and obviously they felt stupid. It’s just crazy ironic because out of anybody, they picked the wrong person. J. Cole is the last person to do anything like that. He’s out here doing extremely positive things for the community and for young artists. Because of obvious racism from the neighbors, the police were called and a raid took place.

Elite

Photography by xboooom

You’ve probably seen the memes about the last album going platinum with no features. Did that notion, “platinum with no features,” ever come up in the making of 4 Your Eyez Only?

We see the memes and we all laugh about it. I don’t think the no-features thing is a goal for Cole. He’s isolated most of the time, so he’s not going to reach out to people for a feature. If [a feature] happened organically, it would make sense. It just so happens to go that way because he works on his own and he’s not going to seek out people just because they’re a name. He feels like if the song is good, the song is good.

Do you have a favorite moment from this project? A verse from Cole, something you guys did from a production standpoint, or maybe just a moment in the studio that you remember?

That last verse is pretty powerful. It’s kind of the thesis of the whole thing and everything else was trying to get to that moment.

I really love the little girl on “Ville Mentality.” She brings tears to my eyes when I hear her talk. That was a little girl in a school. Cole went to Fayetteville one day and just sat down with some kids and spoke to them and recorded it. And he got them to open up and say these really powerful things.

What she said, it hit me pretty hard, and I think other people are going to connect with what she was saying because it was just…talk about a window into what’s wrong with America. It’s right there. And it’s a little girl. If you can’t feel that, you’re not human.

There’s a theory spreading around the internet about that last verse on “4 Your Eyez Only.” The theory is that the whole album connects to Cole's life, but is about a friend or someone close to him who died. And in the end he’s telling the story to his friend’s daughter.

We saw that and it was pretty well-analyzed by whoever did that. It's pretty close to what Cole intended. There is another perspective that he is speaking from on this album, and that’s what he wanted to make clear. There are moments where it parallels him and he speaks from his own perspective. “Neighbors” is a step outside for a second, but it’s still a commentary on the overall theme. But the album is largely from a perspective that is not J. Cole.

Last paragraph

 

[StoneColdMikey]

It's multiple stories