Black Twitter Is Upset Over Controversial Shea Moisture Ad

[Turfaholic]

Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

https://instagram.com/p/BTSeq31gC0S/

This shit was comedy

 

[Copper]

@obnoxiouslyfresh need to get her followers up

 

[blacktux]

I have Shea Moisture in my hair now. I'm about to go wash it out

Bruh. Real fucking tears FOR REAL

@obnoxiouslyfresh you something else

 

[VulcanRaven]

I have Shea Moisture in my hair now. I'm about to go wash it out

Bruh. Real fucking tears FOR REAL

@obnoxiouslyfresh you something else

She is adorable man but a little misguided

 

[TheGOAT]

Black twitter and IG are goin HAM on Minka Kelly & Jesse Williams

They even changed her wiki page

 

[Copper]

^^ same people who are probably estatic over serena Williams though

 

[TheGOAT]

I mean....

Or

 

[atribecalledgabi]

Awww shit Jesse was creepin with lyla garrity

 

[atribecalledgabi]

Lmaoooo somebody said we lost jesse williams and shea moisture in the same day

 

[Mr.LV]

I mean....

Or

 

[CashmoneyDux]

Who are those people

 

[MARIO_DRO]

Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

..CAROLS DAUGHTER AINT EITHER.. THEY BEEN SOLD THAT COMPANY

 

[ghostdog56]

@kat do you use these products?

 

[peeny_wally2]

Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.

But they're not delivering their original product. That's the problem. As I said, any good business doesn't alienate their core customers, there's literally no way to argue around that.

See what good businesses do? They expand without fucking with their core customers. Vaseline added a cocoa butter/she alternative, but left all their original products. You know who else did that? Dove. Who else? Aveeno. Who else? Garnier. Who else? Burts Bees. Who else? Herbal Essence. Who else? Sauve. Who else? Pantene.

You know who else does this? Big designers. Instead of alienating their core customers by compromising brand price and quality of clothes, they create an alternative line, with slightly less expensive goods so as to appeal to more people. Example, dolce & gabbaba with d&g. Who else? Marc Jacobs with Marc by Marc Jacobs. Who else? Versace with Versus. Who else? Masion Margelia with MM6. Then add all the designers who do H&M collaborations.

I'm sure you get the point.

Look, you can try and argue your point up and down all day, but the bottom line is bigger and better companies don't fuck with their bread and butter consumers and just add additional goods to expand. There's no way to justify them changing their ingredients on all their products. There just isn't.

And lol @ supporting black business, but saying they need white people to expand. The black hair care industry will be worth nearly a trillion dollars worldwide in the coming years, so what, they can't capitalise off of that? If not, then they're a really shitty business. They could have left their ingredients as they were, and barely changed their marketing and appealed to other "ethnic" groups with similar hair textures e.g. indians and Latin Americans.

But hey, I'm sure white women are going to drop $5 Herbal Essence and Pantene and rush out to buy $11 Shea Moisture from the black/ethnic hair aisle. Yeah, I'm sure they'll rush past the general hair care section with the $3 Sauve and $7 t gel and run to the black hair care section for their $11-$20 Shea Moisture black castor oil. Uh huh, that'll definitely be happening a lot. Yeah...they'll do great.

Yeah it's asinine. The end.

 

[2stepz_ahead]

thing is... we should not be mad at them for trying to profit from everyone.

did anyone get mad at Nike for using Jordan?

they purposely targetted the black community and implied your game will get better by wearing them.

they lied and don't give back and used imagery to have us kill each other for an overpriced sneaker that we don't wear to play ball but for fashion.

so if Shea wanted to market to white people....go for broke.

black owned don't mean black only.

but I guess I'm a coon for saying it

smdh

 

[2stepz_ahead]

Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.

But they're not delivering their original product. That's the problem. As I said, any good business doesn't alienate their core customers, there's literally no way to argue around that.

See what good businesses do? They expand without fucking with their core customers. Vaseline added a cocoa butter/she alternative, but left all their original products. You know who else did that? Dove. Who else? Aveeno. Who else? Garnier. Who else? Burts Bees. Who else? Herbal Essence. Who else? Sauve. Who else? Pantene.

You know who else does this? Big designers. Instead of alienating their core customers by compromising brand price and quality of clothes, they create an alternative line, with slightly less expensive goods so as to appeal to more people. Example, dolce & gabbaba with d&g. Who else? Marc Jacobs with Marc by Marc Jacobs. Who else? Versace with Versus. Who else? Masion Margelia with MM6. Then add all the designers who do H&M collaborations.

I'm sure you get the point.

Look, you can try and argue your point up and down all day, but the bottom line is bigger and better companies don't fuck with their bread and butter consumers and just add additional goods to expand. There's no way to justify them changing their ingredients on all their products. There just isn't.

And lol @ supporting black business, but saying they need white people to expand. The black hair care industry will be worth nearly a trillion dollars worldwide in the coming years, so what, they can't capitalise off of that? If not, then they're a really shitty business. They could have left their ingredients as they were, and barely changed their marketing and appealed to other "ethnic" groups with similar hair textures e.g. indians and Latin Americans.

But hey, I'm sure white women are going to drop $5 Herbal Essence and Pantene and rush out to buy $11 Shea Moisture from the black/ethnic hair aisle. Yeah, I'm sure they'll rush past the general hair care section with the $3 Sauve and $7 t gel and run to the black hair care section for their $11-$20 Shea Moisture black castor oil. Uh huh, that'll definitely be happening a lot. Yeah...they'll do great.

Yeah it's asinine. The end.

if they change the base product ...you are correct. thats not good business.

you can expand and not touch the base.

are people sure they changed the product?

anyway. you can have a trillion dollar area and a million dollar area. black people should not have limits when no one else does. we will never compete on a global scale following these unwritten rules for keeping it black.

black people can have a leg up by playing our cards right.

I think we should dropbthe black owned label to not alienate business. it's ways to show its owned by blacks without saying bkack owned..

this ain't the LA riots.

 

[peeny_wally2]

Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.

But they're not delivering their original product. That's the problem. As I said, any good business doesn't alienate their core customers, there's literally no way to argue around that.

See what good businesses do? They expand without fucking with their core customers. Vaseline added a cocoa butter/she alternative, but left all their original products. You know who else did that? Dove. Who else? Aveeno. Who else? Garnier. Who else? Burts Bees. Who else? Herbal Essence. Who else? Sauve. Who else? Pantene.

You know who else does this? Big designers. Instead of alienating their core customers by compromising brand price and quality of clothes, they create an alternative line, with slightly less expensive goods so as to appeal to more people. Example, dolce & gabbaba with d&g. Who else? Marc Jacobs with Marc by Marc Jacobs. Who else? Versace with Versus. Who else? Masion Margelia with MM6. Then add all the designers who do H&M collaborations.

I'm sure you get the point.

Look, you can try and argue your point up and down all day, but the bottom line is bigger and better companies don't fuck with their bread and butter consumers and just add additional goods to expand. There's no way to justify them changing their ingredients on all their products. There just isn't.

And lol @ supporting black business, but saying they need white people to expand. The black hair care industry will be worth nearly a trillion dollars worldwide in the coming years, so what, they can't capitalise off of that? If not, then they're a really shitty business. They could have left their ingredients as they were, and barely changed their marketing and appealed to other "ethnic" groups with similar hair textures e.g. indians and Latin Americans.

But hey, I'm sure white women are going to drop $5 Herbal Essence and Pantene and rush out to buy $11 Shea Moisture from the black/ethnic hair aisle. Yeah, I'm sure they'll rush past the general hair care section with the $3 Sauve and $7 t gel and run to the black hair care section for their $11-$20 Shea Moisture black castor oil. Uh huh, that'll definitely be happening a lot. Yeah...they'll do great.

Yeah it's asinine. The end.

if they change the base product ...you are correct. thats not good business.

you can expand and not touch the base.

are people sure they changed the product?

anyway. you can have a trillion dollar area and a million dollar area. black people should not have limits when no one else does. we will never compete on a global scale following these unwritten rules for keeping it black.

black people can have a leg up by playing our cards right.

I think we should dropbthe black owned label to not alienate business. it's ways to show its owned by blacks without saying bkack owned..

this ain't the LA riots.

Yes I'm sure it's been changed. Go to YouTube and watch videos of people breaking down the before and after product.

No one is saying you can't expand, stop making this point. What people are saying is:

- don't fuck with your original product

- don't alienate with your original consumer base

That's all people are saying. That's it. No company should be barred from expanding or criticised for doing so, but for people to suggest you NEED white people to do that is not only disturbing, but disingenuous too. The world ain't mainly white and buying power is significantly shifting.

 

[D. Morgan]

There is no such thing as black twitter

 

[Kat]

@kat do you use these products?

Not now, Stan.

Jesse Williams left his wife for Minka Kelley???? Were they having an affair?? I need answers.

 

[Trillfate]

@kat do you use these products?

Im pretty sure marley turned her on to cocoa butter