Black Twitter Is Upset Over Controversial Shea Moisture Ad

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atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

:cry:
https://instagram.com/p/BTSeq31gC0S/

 
5th Letter;d-557326 said:
https://youtube.com/watch?v=5WWFxEnJovA

Their marketing team aint bullshittin.. the imagery is intentional from starting with the mixed girl talking, to 2 types of white girl, blonde and redhead.. then at the end it said "Everybody gets love"..

The takeover is real lol
 
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Cuz black people already know whats up

Let them white folks feel "black" so we can get that cac money

White people see this shit in stores and be like "oh this is for nigger skin and nigger hair"...show their soulless people cosigning it and thats how millionaires are made

 
obnoxiouslyfresh;c-9743825 said:
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

White people get paid from everything. Let me ask you a question. Who owns the store you buy your products from? Who get the tax money from those products?
 
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VulcanRaven;c-9743878 said:
obnoxiouslyfresh;c-9743825 said:
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

White people get paid from everything. Let me ask you a question. Who owns the store you buy your products crom? Who get yhe tax money from those products?

Well of course I end up lining white peoples pockets somehow but I still try to make an effort to buy hair products that are FOR US. Not companies that are rebranding to exclude us. Shea moisture will not get even a whiff of the coppery scent of a penny from me. And they're fools because black women comprise a considerable share of the hair market and they have utterly alienated that demographic.
 
obnoxiouslyfresh;c-9743825 said:
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

I heard some Indian (dot) nigga started it. I didn't do my research on it tho cuz I never used their products anyway so I didn't care if they weren't or not. But the girl that told me be in the know so I didn't question it....
 
atribecalledgabi;c-9743979 said:
obnoxiouslyfresh;c-9743825 said:
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

I heard some Indian (dot) nigga started it. I didn't do my research on it tho cuz I never used their products anyway so I didn't care if they weren't or not. But the girl that told me be in the know so I didn't question it....

(Dot)

Funny-Laughing-Gif-Picture.gif
 
I used to buy the black and shea butter soaps from them incense niggaz in the Harlem skreets

Thats about the most black owned u can be sure of and even then a chink or cac might be getting a cut

Was surprised to c some of those shits in stores but shit caught on, cacs became aware and now u have those commercials

Oh well
 
obnoxiouslyfresh;c-9743914 said:
VulcanRaven;c-9743878 said:
obnoxiouslyfresh;c-9743825 said:
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

White people get paid from everything. Let me ask you a question. Who owns the store you buy your products crom? Who get yhe tax money from those products?

Well of course I end up lining white peoples pockets somehow but I still try to make an effort to buy hair products that are FOR US. Not companies that are rebranding to exclude us. Shea moisture will not get even a whiff of the coppery scent of a penny from me. And they're fools because black women comprise a considerable share of the hair market and they have utterly alienated that demographic.

Are you sure?
 
I still haven't seen a clear answer as to whether this is even a black owned business or not. If it's not, this contention is silly.

Assuming it is black owned though, my question is, do these black women have a problem with a black business trying to get some of that white people money? I mean every other race can profit off of us, but if we try to appeal to some of them to get money out of their pockets, it's treachery. How exactly is a company alienating its target demographic by releasing one commercial appealing to others? lol If that's the case we shouldn't see black people in any commercial because aside from fried chicken restaurants and McDonald's none of these businesses believe hey have to appeal to us in a major way to be successful.
 
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

Well, it makes sense that they're expanding to make up for that demographic thats been leaving.

And since they're pulling away from black consumers, that leaves a void that local black merchants can get in. Im sure theyre are black hair gels from black people out there. Maybe someone can buy it wholesale and sell it to locals.

 
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It was chicks protesting misshas here in Charlotte hair full of weave....sistas enjoy emulating white women feature too much for me to take any outrage over thus nonsense serious. Who gives a fuck if they use that Shit anyway. They still gon look the same.pasty ass white women.
 
Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.
 
VulcanRaven;c-9744018 said:
obnoxiouslyfresh;c-9743914 said:
VulcanRaven;c-9743878 said:
obnoxiouslyfresh;c-9743825 said:
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

White people get paid from everything. Let me ask you a question. Who owns the store you buy your products crom? Who get yhe tax money from those products?

Well of course I end up lining white peoples pockets somehow but I still try to make an effort to buy hair products that are FOR US. Not companies that are rebranding to exclude us. Shea moisture will not get even a whiff of the coppery scent of a penny from me. And they're fools because black women comprise a considerable share of the hair market and they have utterly alienated that demographic.

Are you sure?
http://www.mintel.com/press-centre/...-styling-products-in-us-black-haircare-market
 
peeny_wally2;c-9744053 said:
Shea Moisture was started by a black family hence a lot of initial support from black women because a) black owned b) ingredients were good.

Sold a large minority share (may be as large as 49%) to Bain Capital aka Mitt Romney aka "binder full of women" a couple of years ago.

Shit has gone down hill since then.

The "outrage" is justified because the company branded itself as providing a product for women who are normally ignored by mainstream competitors (literally check their earlier ads on YouTube). This was their selling point, and how the fuck can you get mad at consumers for calling a company out on deviating from their selling/branding point? They also promised not to change their formula which they have. They grew solely because of black consumers.

You can expand WITHOUT alienating your bread and butter customers. The customers who keep your company competitive and profitable. You really think white women are running out to drop Dove for Shea Moisture? Foh.

Anyway they know they fucked up because they pulled the ad and wrote a dissertation on Facebook apologising.

Sidenote: for the love of god, please stop making such asinine arguments suggesting that it's somehow not enough if you 'buy black' in one instance and yet a number of other purchases you make are from non-black establishments/companies. At the end of the day, people have to start somewhere, and it's also just unrealistic to expect black people to be able to do that when they live in the West.

Do they still not do that though? Why be mad at a black business for doing business and getting bigger? As long as they still deliver products for ethnic hair what is the problem?

A business cannot succeed by limiting their consumers when they have expanded globally to larger retailers. Ifvthey didn't expand people where you live wouldn't have access to their products. It's goofy to be upset about this. If they did change their formula then that is what people should complain about. Why get angry because they made this ad if they already changed the formula? It's selective outrage and nothing more.

It's not asiinine at all since it's hypocritical to badh a company for marketing to whites when you buy white products. See how ridiculous that is?

Of course their is no possible way to not buy white products, which is the point and it is equally impossible to expand your business by marketing only to blacks who are a minority. This why people branch out because black (women) are fickle consumers and I don't blame them.
 
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