Black Twitter Is Upset Over Controversial Shea Moisture Ad

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They're upset because the company who's gotten support from black women for years have decided to start catering their products to white women. Hence the white women in the commercial.
 
Olorun22;c-9743629 said:
Are you going to explain why? Or are we going to play the guess game....

i'm guessing its the prominence of models who don't look like their largest consumer base

that said...as long as they don't change the formula of the products, i'm good

already hard enough finding products for my hair that are fairly accessible =I don't have to but online/go to some Korean owned beauty supply store

 
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Madame_CJSkywalker;c-9743637 said:
Olorun22;c-9743629 said:
Are you going to explain why? Or are we going to play the guess game....

that said...as long as they don't change the formula of the products, i'm good

They said they changed the whole formula of it to cater towards white women. That's why they're upset.
 
5th Letter;c-9743634 said:
They're upset because the company who's gotten support from black women for years have decided to start catering their products to white women. Hence the white women in the commercial.

Ah.. I assumed it was because the Black woman seemed to hate her hair, while the White woman seemed to just have too many options of what to do with it.

In the other case, of course a company is going to try to market shea butter (or moisture?) to other races - even if that shit don't work. They just care about the money.
 
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Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!
 
I didn't have a problem with it but I thought it was odd they used 3 white women to 1 black woman.

They've made it clear their products are for ALL hair types tho so sooner or later white ppl were gonna start using it.
 
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obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.
 
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"
 
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

According to black feminists waves come from white people
 
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?
 
Shea moisture is sold in Wal-Mart, Target, Rite Aid etc.. Who the hell thought only black people were their customers? I would market to whites and everybody too. This is a product. It's dumb to be vocal about this when all the products you buy are owned by none blacks and you shop at none black owned retailers, eat at none black restaurants, drive none black owned cars, wear none black owned clothes and pay for none black owned services. Black twitter can shut the fuck up and step back into reality.
 
atribecalledgabi;c-9743759 said:
obnoxiouslyfresh;c-9743740 said:
atribecalledgabi;c-9743733 said:
obnoxiouslyfresh;c-9743726 said:
Black twitter is not upset. Just vocal. I'm sure there would be opinions if the face of 360 style or whatever shit y'all wear to do waves was a white guy. People are dragging Shea Moisture because they see the writing on the wall and this conversation with them has been had before. People need to understand that folks are leaving Shea Moisture in favor of other BLACK OWNED hair care lines that don't alienate their base. More power to em!

@obnoxiouslyfresh like who? I only know about Carol's daughter and aunt Jackie's.

I use "As I Am"

I heard they aint black owned?

You have got to be kidding me! They lied to me???

 

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