CirocObama;5063666 said:
One thing people always fail to mention is the "cool factor". What i mean is this generation of hip-hop consumers now are usually young kids and they wont care about skills or nothing, its mostly about being hip and cool. Now what drives an artist to become cool to younger kids? Just like in High Schoo, popularity. So therefor popularity plays a part in what theyll buy and support. Its not that they support Wayne cuz he "appeals" to them, if that was the case they woulda bought more of his previous albums. Once he got hot and popular tho they started to cop his joints and claim he was the best rapper alive out of nowhere because once your popular its almost synanamous with being cool/hip/in.
Kids look at rappers like super heroes or idols they wanna follow. Not just rappers but athlethes etc. So once they see Drake (for instance) wearing and rapping about a clothing brand theyll go and buy it, why? Because if Drake is widely popular hes somewhat considered "cool" to the young audience and since kids wanna follow anything thats cool theyll jump on it and buy w/e Drake is rapping about or wearing.
This is very true and im a living example of this.
About a year ago I started getting hella tattoos, wearing snapbacks, tanks and jordans, getting facial piercings and dying my hair different colors.
I did this strongly because of the "cool factor" that the rappers who wore this gave off. I felt like it was just the cool thing to do.