If you're under 25, you've never felt a true Massive Music Moment. Not Lady Gaga. Not Adele. Not even Kanye. As the critic Chuck Klosterman has written, "There's fewer specific cultural touchstones that every member of a generation shares." Sure, Gaga's "The Fame Monster" spawned several hit singles. Adele's "21" and Jay-Z and Kanye West's "Watch the Throne" were massively popular. Kanye's brilliant "My Beautiful Dark Twisted Fantasy" was beloved and controversial and widely discussed enough to give a glimpse into the way things used to be. But those successes don't compare to the explosive impact that "Thriller" and "Nevermind" had on American culture -- really, will anyone ever commemorate "21" at 20, the way the anniversary of Nirvana's album has been memorialized in the last month?
Numbers don't tell the whole story about how these cultural atomic bombs detonated and dominated pop culture. But at its peak, "Thriller" sold 500,000 copies a week. These days, the No. 1 album on the Billboard charts often sells less than 100,000 copies a week. What we have today are smaller detonations, because pop culture's ability to unify has been crippled.
I miss Moments. I love being obsessed by a new album at the same time as many other people are. The last two albums that truly grabbed an enormous swath of America by the throat and made us lose our collective mind were "Nevermind" and Dr. Dre's "The Chronic." They sprung from something deep in the country's soul and spoke to a generation's disaffection and nihilism. They announced new voices on the national stage who would become legends (Kurt Cobain and Snoop Dogg) and introduced the maturation of subgenres that would have tremendous impact (grunge and gangsta rap).
Some might argue "The Miseducation of Lauryn Hill" had a unifying impact on a large swath of America. Others point to Alanis Morrissette's "Jagged Little Pill." Both albums were important. But did they pull together gigantic diffuse constituencies of Americans? Eminem is perhaps music's biggest star of the last decade. He stands for many things (the freedom to be antisocial, self-empowerment, the legitimization of whiteness in hip-hop culture), and "The Marshall Mathers LP" was a huge success. But no Eminem disc has changed America or made a true generational statement.
Nowadays my music conversations run like this:
“So what are you listening to?”
“Aw, you gotta check out Danny Brown and Abbe May and Das Racist.”
“OK, cool. I've never heard of them.”
“What are you listening to?”
“Cat's Eye and Ariel Pink and Little Dragon.”
“Oh. I gotta check them out.”
No connection is made. Pop music has historically been great at creating Moments that brought people together. Now we're all fans traveling in much smaller tribes, never getting the electric thrill of being in a big, ecstatic stampede. It's reflected in the difference between the boombox and the iPod. The box was a public device that broadcast your choices to everyone within earshot and shaped the public discourse. The man with the box had to choose something current (or classic) that spoke to what the people wanted to hear. Now the dominant device, the iPod, privatizes the music experience, shutting you and your music off from the world. The iPod also makes it easy to travel with a seemingly infinite collection of songs -- which means whatever you recently downloaded has to compete for your attention with everything you've ever owned. The iPod tempts you not to connect with the present, but to wallow in sonic comfort food from the past.
Back when MTV played videos, it functioned like a televised boombox. It was the central way for many people to experience music they loved and learn about new artists. Thus MTV directed and funneled the conversation. Now there's no central authority. Fuse, where I work, plays videos and concerts and introduces people to new artists. But people also watch videos online, where there's an endless library of everything ever made but no curation, killing its unifying potential.
These days, there are many more points of entry into the culture for a given album or artist. That can be a good thing -- MTV, after all, played a limited number of videos in heavy rotation. Now there's the potential to be exposed to more music. But where there used to be a finite number of gatekeepers, now there's way too many: anyone with a blog. This is great for the individual listener who's willing to sift through the chatter to find new bands. But society loses something when pop music does not speak to the entire populace.
Numbers don't tell the whole story about how these cultural atomic bombs detonated and dominated pop culture. But at its peak, "Thriller" sold 500,000 copies a week. These days, the No. 1 album on the Billboard charts often sells less than 100,000 copies a week. What we have today are smaller detonations, because pop culture's ability to unify has been crippled.
I miss Moments. I love being obsessed by a new album at the same time as many other people are. The last two albums that truly grabbed an enormous swath of America by the throat and made us lose our collective mind were "Nevermind" and Dr. Dre's "The Chronic." They sprung from something deep in the country's soul and spoke to a generation's disaffection and nihilism. They announced new voices on the national stage who would become legends (Kurt Cobain and Snoop Dogg) and introduced the maturation of subgenres that would have tremendous impact (grunge and gangsta rap).
Some might argue "The Miseducation of Lauryn Hill" had a unifying impact on a large swath of America. Others point to Alanis Morrissette's "Jagged Little Pill." Both albums were important. But did they pull together gigantic diffuse constituencies of Americans? Eminem is perhaps music's biggest star of the last decade. He stands for many things (the freedom to be antisocial, self-empowerment, the legitimization of whiteness in hip-hop culture), and "The Marshall Mathers LP" was a huge success. But no Eminem disc has changed America or made a true generational statement.
Nowadays my music conversations run like this:
“So what are you listening to?”
“Aw, you gotta check out Danny Brown and Abbe May and Das Racist.”
“OK, cool. I've never heard of them.”
“What are you listening to?”
“Cat's Eye and Ariel Pink and Little Dragon.”
“Oh. I gotta check them out.”
No connection is made. Pop music has historically been great at creating Moments that brought people together. Now we're all fans traveling in much smaller tribes, never getting the electric thrill of being in a big, ecstatic stampede. It's reflected in the difference between the boombox and the iPod. The box was a public device that broadcast your choices to everyone within earshot and shaped the public discourse. The man with the box had to choose something current (or classic) that spoke to what the people wanted to hear. Now the dominant device, the iPod, privatizes the music experience, shutting you and your music off from the world. The iPod also makes it easy to travel with a seemingly infinite collection of songs -- which means whatever you recently downloaded has to compete for your attention with everything you've ever owned. The iPod tempts you not to connect with the present, but to wallow in sonic comfort food from the past.
Back when MTV played videos, it functioned like a televised boombox. It was the central way for many people to experience music they loved and learn about new artists. Thus MTV directed and funneled the conversation. Now there's no central authority. Fuse, where I work, plays videos and concerts and introduces people to new artists. But people also watch videos online, where there's an endless library of everything ever made but no curation, killing its unifying potential.
These days, there are many more points of entry into the culture for a given album or artist. That can be a good thing -- MTV, after all, played a limited number of videos in heavy rotation. Now there's the potential to be exposed to more music. But where there used to be a finite number of gatekeepers, now there's way too many: anyone with a blog. This is great for the individual listener who's willing to sift through the chatter to find new bands. But society loses something when pop music does not speak to the entire populace.
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