dontdiedontkillanyon
New member
usmarin3;17949 said:A big part of why hiphop sucks so much right now and no one is talking about is ARTIST DEVELOPMENT. Everyone is looking for the instant hit and if it doesn't pop the artist get dropped; these labels are just turning over so many artist and are not developing any artist. Also alot of these rappers aren't paying dues and developing their skills (song writing, performance, putting together albums.etc), a motherfucker can buy a mic, download these cheap sounding beatmaking software, create a myspace page and wallaaaaaa you have a Soulja Boy; an artist who has not paid dues. It took artist back in the days years to get put on.
Hiphop is fast food music now, cheap to make and easilly consumed and doesn't satisfy your appetite.
I think that's true with all popular music nowadays, not just Hip Hop. Record labels being too scared to invest long term even more nowadays, partly because of the internet, instead knocking out new artists each year with the same lifespan never to be seen again once their job in selling a couple thousand singles is done. The music press and industry are too concerned with hyping 'the next big thing' and who will be big next year instead of actually letting artists with potential actually grow.
With Hip Hop though it's in such a rut it's not even funny. When people say Hip Hop is shit/dead I can't even defend it any more, and the same thing with Hip Hop now is what happened to Dance and Electronic music during the whole 'superstar DJ era' about ten years ago. Though the genre probably isn't relevant to anyone living in America you can still all learn a shit load from it, especially when they both share a lot more similarities then you probably realise. The music turned to shit, people into the music deserted it, the DJs and producers who were still in it just for the pay packet fell on to the scrap heap, the people into the music walked and the radio and TV wanted nothing to do with it. It basically killed itself, but then new talent came in and built it back up again finding an audience and the general music is strong again. Now even Hip Hop producers over the past how many years have been influenced, sampling or just blatantly jacking Dance tracks for their own tunes. Rock and Indie bands are swapping guitars for synths, etc. It just seems like the same thing with Hip Hop now with no one doing anything interesting with the music and it generally being in a rut. With the article I can see what the bloke is saying simply because it's happened before and music generally moves in cycles anyway. I mean who else is there coming up that's genuinely bringing something new and exciting to Hip Hop? J Cole? Jay Elect? Any one else? The biggest artist in Hip Hop is some 40 year old who had his first album out in 1996 and no one is arguably on his level right now in terms of popularity. I really don't know where else the genre is going to be honest apart from continuing to churn out continual crap with the occasional glimpse of brilliance once or twice, the artistry in the music is gone. Sonically it doesn't even sound that good. Less sampling and more presets has just made it sound cheap. When you've got Hip hop artists saying they either they don't even listen to the music or they want nothing else to do with it any more then you know something isn't right, and it's not just a case of some old fool crying over how it was 'back in the day' either. So yeah, I can see where the bloke is going with his article with it needing to destroy itself before it began getting better again
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