Eminem and Chrysler have teamed up in an effort to support community-based organizations in Detroit by donating proceeds from the sale of an exclusive Slim Shady T-shirt line. Since Eminem’s two-minute Super Bowl XLV commercial “Born of Fire,” the Big Four automaker has been selling shirts with the words “Imported from Detroit” steadily.
Chrysler
Each item, available at chrysler.com, bears the “Imported from Detroit” logo, with an image of the Joe Louis fist that appears in the “Born of Fire” ad, holding what appears to be the a Chrysler hood ornament.
Chrysler plans to give some money generated from merchandise sales to local charities, including the Boys & Girls Club of Southeastern Michigan, Habitat for Humanity Detroit, and Eminem’s charity, The Marshall Mathers Foundation.
“The objective of the ‘Born of Fire’ commercial was intended to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200,” Olivier Francois, head of the Chrysler brand, said in a statement. “We are humbled at the thought that the conversation continues and is generating a spark throughout the country.”