'97.
It was the beginning of the end. Pac was gone for good, Snoop fell off, Dre left Death Row & Suge went to jail. In short, the west coast died! Biggie died, Master P, Puffy, and Missy took over the game and redefined hip hop music! This opened up the flood gates for the Big ad Pac clones and the standard of hip hop music was lowered. Also the hip hop producer begun to become bigger than the hip hop artist. This lead to consumers checking for production more than lyrics. Everyone wanted a timbaland or puffy (hitmen) beat ('97), or a swizz beat ('98), or a neptunes beat (99'), ect. After '97 you had to have a r&b singer on the hook of your single. This was also the year money trumped lyrics. Puff, Master P, and Russell appeared o the sources power 30, and it was a wrap. Whoever had the most money was the best.smh
It was the beginning of the end. Pac was gone for good, Snoop fell off, Dre left Death Row & Suge went to jail. In short, the west coast died! Biggie died, Master P, Puffy, and Missy took over the game and redefined hip hop music! This opened up the flood gates for the Big ad Pac clones and the standard of hip hop music was lowered. Also the hip hop producer begun to become bigger than the hip hop artist. This lead to consumers checking for production more than lyrics. Everyone wanted a timbaland or puffy (hitmen) beat ('97), or a swizz beat ('98), or a neptunes beat (99'), ect. After '97 you had to have a r&b singer on the hook of your single. This was also the year money trumped lyrics. Puff, Master P, and Russell appeared o the sources power 30, and it was a wrap. Whoever had the most money was the best.smh
Last edited: