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DRAKE'S OWN PRODUCER 40: IF YOU DON'T WRITE YOUR RHYMES YOU HAVE NO CREDITIBILITY
In March 2012, U.K.-based music website Sound on Sound published a profile ofNoah "40" Shebib, the OVO Sound guru who has produced most of Drake's music since So Far Gone in 2009. Among several questions about 40's favored equipment and production techniques, the journalist Paul Tingen asked 40 to break down something that, three years later, would become a flashpoint of discussion within hip-hop—Drake's songwriting process.
"In hip-hop," 40 explained, "you must write your own raps. If someone else were to write them for you, you'd have no credibility whatsoever, and you'd be out of the window immediately."
"But when it comes to the music," 40 continued, "there's not really the same pride in writing it yourself. People don't care who wrote it, or where it comes from or what the sample is, they just want the hottest beat. They just want that and then put it out in their own song. Having said that, Drake and I do take pride in writing songs together, just the two of us."
LOL
In March 2012, U.K.-based music website Sound on Sound published a profile ofNoah "40" Shebib, the OVO Sound guru who has produced most of Drake's music since So Far Gone in 2009. Among several questions about 40's favored equipment and production techniques, the journalist Paul Tingen asked 40 to break down something that, three years later, would become a flashpoint of discussion within hip-hop—Drake's songwriting process.
"In hip-hop," 40 explained, "you must write your own raps. If someone else were to write them for you, you'd have no credibility whatsoever, and you'd be out of the window immediately."
"But when it comes to the music," 40 continued, "there's not really the same pride in writing it yourself. People don't care who wrote it, or where it comes from or what the sample is, they just want the hottest beat. They just want that and then put it out in their own song. Having said that, Drake and I do take pride in writing songs together, just the two of us."
LOL

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