Rhodes won his first world title from Harley Race on August 21, 1979. It was the “largest crowd ever jammed [into the] Fort Homer W. Hesterly Armory in Tampa,” announcer Gordon Solie claimed. Race, an eight-time champ and fellow all-time great, understood what made his opponent special. “Dusty … had probably as big a heart as far as being able to do what he loved to do as well as about anybody around,” he said. “I’ve had several-hour Broadways1 with Dusty Rhodes, and nobody looking at him would think he could ever go an hour.” Which is exactly the point. Dusty transcended the sport in a way his forebears never had. After he won in 1979, fans stormed the ring to join the celebration. “Dusty Rhodes,” the triumphant champion said of himself, “the plumber’s son who has dreamed a dream and lived a dream, has made that dream come true. You cannot pay tribute to your people no better.”
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There have been many wrestlers who spoke of themselves in the third person. For most, it signifies egotism and vanity. For Dusty, somehow, it was a mark of humility, like he couldn’t quite believe he was the person who had made it this far. He held the title for five days.
Dusty reclaimed the belt from Race on June 21, 1981, and held it for three months before transitioning the belt to Ric Flair, Race’s real replacement atop the hierarchy. Dusty feuded with Flair and his Four Horsemen on and off for another decade, but only once claimed the title from him, for a single week in the summer of 1986. But titles always took a backseat to the real things Dusty was fighting for: revenge for the time they broke his arm, revenge for the time they broke his leg, revenge for when they stole his woman. He attacked them with a baseball bat when they sucker punched his injured best friend, and he got suspended for 120 day?s
In 1988, Dusty got fired from WCW (the national promotion that the Crockett territory had evolved into) when, as booker, he approved a bloody melee against the wishes of executives at Turner, WCW’s parent company. Dusty then turned up in the WWF in black tights with yellow polka dots, dancing alongside his valet, Sapphire — a woman who deliberately evoked the “Common Man” gimmick that WWF had assigned Dusty. The polka dots are too often discussed — they were silly, but Dusty overcame them — but here is where the WWF really misunderstood Rhodes: The company too often oversimplifies characters and dumbs them down for a nonexistent lowest common denominator. Sure, they called him the “American Dream” in the chorus of his theme song, but they misunderstood what that meant. To fans, Dusty was a common man and a god at the same time. Both were simultaneously true. The WWF portrayed him as merely common, when in fact he transcended that characterization every time he stepped into the ring.
The closest they came to understanding this was in a series of vignettes that teased his debut with scenes of Dusty working blue-collar jobs: a trash collector, a butcher, a gas station attendant, and (naturally) a plumber. Each bit ended with the disembodied voice of a female client saying “Hey, aren’t you … ?”
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