He said that on White America about being black he would've sold half. White America is my favorite Em song because he goes in talking about some real ass shit but lets be real about most of the guys fan base Mr. Cole. You know that Em wasn't being too truthful when he said he would've sold half because he wouldn't have sold that many. His favorite artist who is Redman hasn't had an album that equal up to half the amount of one of Em's worse. The dude wasn't and isn't stupid by any stretch of the imagination when it came to marketing himself. He knew what would sale and he got super lucky hooking up with Dr. Dre and working with people that would let him say what he wanted to say. He Bleach blond his hair and wore contacts because he knew that was the all american look. He talked about Pop stars and shit because he knew that there was a large demographic of white kids who hated them, he talked about raping his mom because there was a large demographic of whites kids who hated there parents, he talked about being bullied because there was a large demographic of white kids who got bullied, he talked about doing a bunch of drugs because a lot of those white kids that related to the other shit was doing those exact same drugs he rhymed about.
The dude is nice on the mic but he really played to his demographic big time unlike a lot of the other white emcees who came before him and that will come after him. The difference with a lot of those white cats that came before him was the way they kind of swayed more toward what black folks was doing. Em talked about being a white kid getting bullied and copein' like a lot of white kids would do. Like the Beastie Boys and 3rd Base for instance. 3rd Base was kind of more down with how black folks got down while the Beasties mixed rock and rap which made them more popular. I will never say Em is wack or that people can't relate to some of his songs but his demographic relates more to his songs than everybody on earth relating to it. There are plenty of dope emcees that talk about struggling when they were young and everything else but a lot of Em's fans try to act like he is the only person to do such which just isn't the case.