"Play Their Hearts Out"- An article about the book about the modern day AAU circuit and how the powers that be tried to sabotage a HS kid's career
http://espn.go.com/blog/truehoop/post/_/id/20558/play-their-hearts-out
Continued in next post...
http://espn.go.com/blog/truehoop/post/_/id/20558/play-their-hearts-out
There's a political movement underway in basketball. Powerful people, from Sonny Vaccaro and William Wesley to Billy Hunter and David Stern are all fed up with the status quo, and they and their allies have been trying to do something about it for the better part of a decade.
They dream of reforming American basketball development. All those coaches and runners buying and selling players. All those agents and sneaker companies bribing their way close to teenagers with potential. All those top players surrounded by, coached by, and essentially raised by, connivers -- while the best mentors in the world are fed up, marginalized, or out of elite development entirely. Nobody going to much trouble to see to it the athletes get an education, a decent childhood, good parenting or meaningful relationships.
Everyone knows the system is broken. But as much as power brokers and insiders have long realized something fishy was afoot, (they started iHoops!) and all this, nothing, essentially, has changed.
If they were a political party, they would have lost ten straight elections, despite strong insider connections. What gives?
The problem is the message. The message of this hoops reform movement is ... what exactly?
NBA agents, Nike, the NCAA and a few others run the show now. But no one can agree if some or all of those powerbrokers should be kicked out, or empowered to lead the reform. A complicating factor is who will pay for all of this, and those power brokers have deep pockets. Kicking them out is expensive.
So the movement is left trying to fire up the base, even while left unanswered are key questions like: Who are the bad guys exactly? Who are the victims? What are the crimes?
A fight against dirty youth basketball is like a fight against pollution. Nobody likes pollution. But it doesn't seem that bad in most places, and finding who's responsible seems like a lot of work nobody has all that much time to do. And while there have been several good books about the filth of hoops, there has not yet been the book.
Until now.
"It was an insane thing to do," admits Sports Illustrated investigative writer George Dohrmann. "I had just won the Pulitzer. I was young. I didn't think about anything like book sales, marketing, long-term anything. I just thought that I was going to tell this story, no matter how long it took."
Eight years later, "Play Their Hearts Out," is done. It's the tale of an AAU coach in California, Joe Keller. Before he found basketball, Keller's great passion was winning one of those car stereo competitions. He was obsessive enough about the project, and willing to spend beyond all sense for it, that he pulled it off. He won.
Then he became obsessive about basketball. Not about the game. Not about coaching. Not even about the players. But about the money that could be made by those who earned the best players' trust.
As Dohrmann outlines, Keller was very close to a young Tyson Chandler, but let rival AAU coach Pat Barrett come between them. By the time he had made the NBA, Dohrmann reports that Barrett received hundreds of thousands of dollars from Chandler, as a thank you. Barrett also had the potential to earn untold amounts for steering Chandler to this or that sneaker company or NBA agent.
Keller was a laughingstock among his AAU peers. As Dohrmann's book opens, Keller resolves not to make the same mistake again. The first step in the process was to find a prospect so young that Keller would have no obstacles to becoming the child's de facto father. They'd have years to bond before the player was a cash cow. Eventually, Keller found an outstanding sixth grader, Demetrius Walker. Keller attached himself to Walker like a barnacle, to the exclusion of Walker's mother, and Keller's own wife and children.
They dream of reforming American basketball development. All those coaches and runners buying and selling players. All those agents and sneaker companies bribing their way close to teenagers with potential. All those top players surrounded by, coached by, and essentially raised by, connivers -- while the best mentors in the world are fed up, marginalized, or out of elite development entirely. Nobody going to much trouble to see to it the athletes get an education, a decent childhood, good parenting or meaningful relationships.
Everyone knows the system is broken. But as much as power brokers and insiders have long realized something fishy was afoot, (they started iHoops!) and all this, nothing, essentially, has changed.
If they were a political party, they would have lost ten straight elections, despite strong insider connections. What gives?
The problem is the message. The message of this hoops reform movement is ... what exactly?
NBA agents, Nike, the NCAA and a few others run the show now. But no one can agree if some or all of those powerbrokers should be kicked out, or empowered to lead the reform. A complicating factor is who will pay for all of this, and those power brokers have deep pockets. Kicking them out is expensive.
So the movement is left trying to fire up the base, even while left unanswered are key questions like: Who are the bad guys exactly? Who are the victims? What are the crimes?
A fight against dirty youth basketball is like a fight against pollution. Nobody likes pollution. But it doesn't seem that bad in most places, and finding who's responsible seems like a lot of work nobody has all that much time to do. And while there have been several good books about the filth of hoops, there has not yet been the book.
Until now.
"It was an insane thing to do," admits Sports Illustrated investigative writer George Dohrmann. "I had just won the Pulitzer. I was young. I didn't think about anything like book sales, marketing, long-term anything. I just thought that I was going to tell this story, no matter how long it took."
Eight years later, "Play Their Hearts Out," is done. It's the tale of an AAU coach in California, Joe Keller. Before he found basketball, Keller's great passion was winning one of those car stereo competitions. He was obsessive enough about the project, and willing to spend beyond all sense for it, that he pulled it off. He won.
Then he became obsessive about basketball. Not about the game. Not about coaching. Not even about the players. But about the money that could be made by those who earned the best players' trust.
As Dohrmann outlines, Keller was very close to a young Tyson Chandler, but let rival AAU coach Pat Barrett come between them. By the time he had made the NBA, Dohrmann reports that Barrett received hundreds of thousands of dollars from Chandler, as a thank you. Barrett also had the potential to earn untold amounts for steering Chandler to this or that sneaker company or NBA agent.
Keller was a laughingstock among his AAU peers. As Dohrmann's book opens, Keller resolves not to make the same mistake again. The first step in the process was to find a prospect so young that Keller would have no obstacles to becoming the child's de facto father. They'd have years to bond before the player was a cash cow. Eventually, Keller found an outstanding sixth grader, Demetrius Walker. Keller attached himself to Walker like a barnacle, to the exclusion of Walker's mother, and Keller's own wife and children.
Continued in next post...
Last edited by a moderator: