i grew up on NY hiphop and i still rep it .there a lot of dope shit still comes from the north.lately a lot of dope shit comes from artists like troy ave and BSB, maino and the mafia,ASAP mob and the tan boys to name some.and it's lyrical,hardcore dope boy swag shit. but the south makes the most appealing music for everybody to ride to and dance .shit that comes from ATL by artists like gucci,waka,future and scooter for example is simple yes but catchy as fuck and bags when riding to it or when you chilling with your bitch or entering a flashy club swagged up and shit. consumers want that shit. fans are following trends buying specific liquor wearing designer shit.