5 Grand;c-10086186 said:How do up and coming rappers market and promote themselves? Back in the 80s and 90s you'd make a 12" record and if it made a buzz you'd make a video and send it to BET or MTV. But back then there were less people trying to get in the game. Nowadays it seems like everybody and their mother makes beats and rhymes. The availability of music production software and video production software means anybody can make a song and a video in 48 hours.
So how did people like ASAP Rocky, Joey Badass, Schoolboy Q, Young M.A., etc. separate themselves from everybody else thats trying to make it?
Following. Labels want to see that you have an audience. Anyone can make music, but not everyone builds a dedicated fan base.