Owner Bruce Levenson selling Atlanta Hawks after racist email

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http://m.ajc.com/news/sports/letter-written-by-michael-gearon-jr-to-bruce-leven/nhJSH/

The Atlanta Journal-Constitution

The following is the two-page letter written by Hawks’ co-owner Michael Gearon Jr. to majority owner Bruce Levenson in June requesting that GM Danny Ferry be asked to resign or fired for cause for racial slurs made during a conference call:

To: Bruce Levenson

From: SSG Group, LLC

Date: June 12, 2014

Re: Danny Ferry

As you know, last Friday there was a conference call attended by numerous persons including Hawks management and ownership. We believe that you and Ed Peskowitz were on the call, but we are not sure whether you were listening the whole time. During the call, which was recorded so that notes could be made for our partners unable to participate live, our GM Danny Ferry discussed player personnel issues at some length. With respect to one potential free agent, a highly-regarded African-American player and humanitarian, Ferry talked about the player’s good points, and then went on to describe his negatives, stating that “he has a little African in him. Not in a bad way, but he’s like a guy who would have a nice store out front but sell you counterfeit stuff out of the back.” Ferry completed the racial slur by describing the player (and impliedly, all persons of African descent) as a two-faced liar and cheat.

We are appalled that anyone would make such a racist slur under any circumstance, much less the GM of an NBA franchise on a major conference call. One of us can be heard on the tape reacting with astonishment. Our franchise has had a long history of racial diversity and inclusion that reflect the makeup of our great city. Ferry’s comments were so far out of bounds that we are concerned that he has put the entire franchise in jeopardy.

As a minority partner with no effective say in decision-making, we were somewhat at a loss what to do next. So we consulted this week with two attorneys, one a very well-known and highly respected African-American former judge in Atlanta, and the other a highly regarded employment discrimination lawyer. They confirmed our fears and then some. The former judge put it pretty succinctly, saying that any African-American who heard the comments would interpret them as meaning “all blacks are two-faced liars and cheats.” The employment attorney opined that we as a team face significant exposure, possibly in the courts, but certainly in the court of public opinion, and, as we all know, within the league. She described the possible fallout as “devastating.” We agree.

Bruce, we are all too familiar with the current environment in the NBA and in the country generally from the fallout of Donald Sterling’s offensive comments. You have been on national television condemning Sterling and preaching zero tolerance of racial prejudice. We believe these comments by Ferry were far worse than Sterling’s because they were not from a private personal conversation – they were in a business environment on a business matter in front of a dozen or more people. If Ferry would make such a slur in a semi-public forum, we can only imagine what he has said in smaller groups or to individuals. We also note that the racial diversity of our management team has changed for the worse since Ferry took over. The media (and any savvy lawyer) would have a field day with that fact.

If Ferry’s comments are ever made public, and it’s a safe bet to say they will someday, it could be fatal to the franchise. All of our partners have worked and spent a lot of money not just to make the Hawks winners, but to make our city and region proud of the organization. As lifelong Atlantans with a public track record of diversity and inclusion, we are especially fearful of the unfair consequences when we eventually get thrown under the bus with Ferry.

We are calling on you, as majority owner and NBA Governor, to take swift and severe action against Ferry. Our advisors tell us there is no other choice but to ask for Ferry’s resignation, and if he refuses, to terminate him for cause under his employment agreement.

J. Michael Gearon, Jr.

 
Will Hawks players wear their warmup shirts inside out too? has any players or coaches on the team spoke out about this yet?
 
Kareem defended him in his new column.

Where you niggas at that insist he was better than Jordan because MJ was a coon? lol

Sure, there are assumptions he makes that are cringeworthy—but the questions about how to attract more white fans were entirely reasonable.

Well, the pitchforks are already sharpened and the torches lit anyway, so rather than let them go to waste, why not drag another so-called racist before the court of public opinion and see how much ratings-grabbing, head-shaking and race-shaming we can squeeze out of it? After all, the media got so much gleeful, hand-wringing mileage out of Don Sterling and Michael Brown.

The only problem is that Atlanta Hawks controlling owner Bruce Levenson is no Donald Sterling. Nor is his email racist. In fact, his worst crime is misguided white guilt.

I read Levenson’s email. Here’s what I concluded: Levenson is a businessman asking reasonable questions about how to put customers in seats. In the email, addressed to Hawks president Danny Ferry, Levenson wonders whether (according to his observations) the emphasis on hip-hop and gospel music and the fact that the cheerleaders are black, the bars are filled with 90% blacks, kiss cams focus on black fans and time-out contestants are always black has an effect on keeping away white fans.

Seems reasonable to ask those questions. If his arena was filled mostly with whites and he wanted to attract blacks, wouldn’t he be asking how they could de-emphasize white culture and bias toward white contestants and cheerleaders? Don’t you think every corporation in America that is trying to attract a more diverse customer base is discussing how to feature more blacks or Asians or Latinos in their TV ads?

Back when the original Law & Order first launched, there was a cast shake-up that added more women, reportedly in an effort to attract more female viewers. MTV shows like Finding Carter and Teen Wolf can’t get through an emotional scene without a pop song coming in to sing to the viewer what they should be feeling, because that’s what their demographic wants. Car companies hire specialized advertising agencies to create ads to appeal specifically to women, blacks and Latinos. That’s business.

Sure, there are a few assumptions he makes that make me cringe a little. For example: “My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a significant season ticket base.” On the other hand, I have no evidence that he’s wrong on either count. Even if he is, the question still needed to be raised, because racism is a realistic possibility as to why whites in Atlanta may not be coming.

To Levenson’s credit, in that same paragraph, he dismisses fans who complained about the arena’s site as code for racist fear that “there are too many blacks at the games.” He further decries the white perception that even though the percentage of blacks in attendance had lessened, they still feel it’s higher and therefore somehow threatening. His outrage seems authentic.

Businesspeople should have the right to wonder how to appeal to diverse groups in order to increase business. They should even be able to make minor insensitive gaffes if there is no obvious animosity or racist intent. This is a business email that is pretty harmless in terms of insulting anyone — and pretty fascinating in terms of seeing how the business of running a team really works.

The thing that makes me mad is that Levenson was too quick to rend his clothing and shout mea culpa. In his apology, he wrote, “By focusing on race, I also sent the unintentional and hurtful message that our white fans are more valuable than our black fans.” But that’s not the message in the email at all. If the seats had been filled, even if by all blacks, the email wouldn’t have been written. He wasn’t valuing white fans over blacks; he was trying to figure out a way to change what he thought was the white perception in Atlanta so he could sell more tickets. That’s his job.
http://time.com/3296175/bruce-levenson-atlanta-hawks-racist-email-kareem-abdul-jabbar/

 
anybody find something strange about this picture?

everyone focused but 1

african-american-athletes-at-news-conference-af400c2cb31b07a9.jpg
 
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I'm not mad, dude runs a business. He saying we gotta cater to other ppl too. He never said he didn't want blacks at the game or he owns the players. He tryna make his business more profitable.
 
Swiffness!;7354294 said:
Kareem defended him in his new column.

Where you niggas at that insist he was better than Jordan because MJ was a coon? lol

Sure, there are assumptions he makes that are cringeworthy—but the questions about how to attract more white fans were entirely reasonable.

Well, the pitchforks are already sharpened and the torches lit anyway, so rather than let them go to waste, why not drag another so-called racist before the court of public opinion and see how much ratings-grabbing, head-shaking and race-shaming we can squeeze out of it? After all, the media got so much gleeful, hand-wringing mileage out of Don Sterling and Michael Brown.

The only problem is that Atlanta Hawks controlling owner Bruce Levenson is no Donald Sterling. Nor is his email racist. In fact, his worst crime is misguided white guilt.

I read Levenson’s email. Here’s what I concluded: Levenson is a businessman asking reasonable questions about how to put customers in seats. In the email, addressed to Hawks president Danny Ferry, Levenson wonders whether (according to his observations) the emphasis on hip-hop and gospel music and the fact that the cheerleaders are black, the bars are filled with 90% blacks, kiss cams focus on black fans and time-out contestants are always black has an effect on keeping away white fans.

Seems reasonable to ask those questions. If his arena was filled mostly with whites and he wanted to attract blacks, wouldn’t he be asking how they could de-emphasize white culture and bias toward white contestants and cheerleaders? Don’t you think every corporation in America that is trying to attract a more diverse customer base is discussing how to feature more blacks or Asians or Latinos in their TV ads?

Back when the original Law & Order first launched, there was a cast shake-up that added more women, reportedly in an effort to attract more female viewers. MTV shows like Finding Carter and Teen Wolf can’t get through an emotional scene without a pop song coming in to sing to the viewer what they should be feeling, because that’s what their demographic wants. Car companies hire specialized advertising agencies to create ads to appeal specifically to women, blacks and Latinos. That’s business.

Sure, there are a few assumptions he makes that make me cringe a little. For example: “My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a significant season ticket base.” On the other hand, I have no evidence that he’s wrong on either count. Even if he is, the question still needed to be raised, because racism is a realistic possibility as to why whites in Atlanta may not be coming.

To Levenson’s credit, in that same paragraph, he dismisses fans who complained about the arena’s site as code for racist fear that “there are too many blacks at the games.” He further decries the white perception that even though the percentage of blacks in attendance had lessened, they still feel it’s higher and therefore somehow threatening. His outrage seems authentic.

Businesspeople should have the right to wonder how to appeal to diverse groups in order to increase business. They should even be able to make minor insensitive gaffes if there is no obvious animosity or racist intent. This is a business email that is pretty harmless in terms of insulting anyone — and pretty fascinating in terms of seeing how the business of running a team really works.

The thing that makes me mad is that Levenson was too quick to rend his clothing and shout mea culpa. In his apology, he wrote, “By focusing on race, I also sent the unintentional and hurtful message that our white fans are more valuable than our black fans.” But that’s not the message in the email at all. If the seats had been filled, even if by all blacks, the email wouldn’t have been written. He wasn’t valuing white fans over blacks; he was trying to figure out a way to change what he thought was the white perception in Atlanta so he could sell more tickets. That’s his job.
http://time.com/3296175/bruce-levenson-atlanta-hawks-racist-email-kareem-abdul-jabbar/

I don't agree fully w/ Kareem but he raise some good points.

They shouldn't be able to make insensitive/racist comments. But he couldn't ignore race when analyzing his profit margin. I see what he was gettin at and if we real about it we can't fake outrage at this.
 
twizza 77;7353809 said:
Will Hawks players wear their warmup shirts inside out too? has any players or coaches on the team spoke out about this yet?

They could but please believe that ain't gonna bring white folk to the games.
 
has anyone ever been to a hockey game?

white people make you feel very unwelcomed.

i dont see black people making white people feel unwelcomed at basketball games.

they are all cheering on the home team and high fiving.

but go to a hockey game and watch how white people look at you. and the better the seat the more ignorant they are.

i have been asked soo many time why was i at the game or was i related to simmons. even the little kids used to stare.

so miss me with bullshit of whites being scared when they try to intimidate much more often.

but do we ever here the owners saying we would like to bring more black people in?
 
Wish I could get my hands on NBA emails when they hired that strategist to rebrand (dress code (was needed), nba cares, marketing to whites) the league in the 2000s, who knows what they would reveal.
 
What Ferry Said about Deng was beyond Racist. You're main focus of the Team as a Gm is to make your team better on the court. If there is a player that can enhance your team and they don't have some crazy on the court/off the court issues you bring him in. This guy is looking into his race more than his ball skills. You can't build a championship team like that.
 
One of the best things about the digital age is that everything is recorded and can be leaked.

I love how no one else is mentioning the minority owner pointing out that the diversity of the front office has changed since Ferry was hired? Ok
 
apollo greed;7355007 said:
I read the Human Highlight Reel and former Hawks Player DW is looking to buy them. I'm all for that.

Dominique will be a minority owner...,, thats about it.....

I wish we had more black owners
 
apollo greed;7355007 said:
I read the Human Highlight Reel and former Hawks Player DW is looking to buy them. I'm all for that.

Probably a minority owner, he ain't got that much money
 
espn.go.com/nba/story/_/id/11502906/rev-markel-hutchins-offended-atlanta-hawks-cancel-talk

Hawks cancel meeting at 'last minute'

ATLANTA -- The Atlanta Hawks cancelled a scheduled meeting between their CEO and city civil rights leaders Wednesday, prompting one of the group's leaders to say his community was greatly offended.

The Rev. Markel Hutchins said the meeting with CEO Steve Koonin was called off "at the last minute." He later said he received a call from Hawks spokesman Garin Narain on Tuesday night asking the appointment be postponed.

Hutchins said he needed to hear that request from Koonin, and because Koonin didn't personally cancel the meeting, the group of 12 civil rights leaders showed up as planned.

When they entered Philips Arena and were told there would be no meeting, Hutchins and the other leaders said they were insulted.

"The entire civil rights community, locally and nationally, have been offended, the likes of which we have not seen in this community in decades," Hutchins said.

The group asked for the meeting to discuss what Hutchins said was the Hawks' "disrespect for people of color." The request followed racially charged comments by Hawks co-owner Bruce Levenson and general manager Danny Ferry.

In a statement Wednesday, the Hawks asked for patience from the community and said they want to reschedule the meeting.

"Koonin postponed today's meeting last night," the Hawks' statement said. "This conversation is a priority for us. We are committed to having this meeting and will work with community leaders to reschedule as soon as possible. We ask our community to work with us, be patient with us, and help us heal."

The Hawks did not say why the meeting was cancelled.

Levenson said Sunday he will sell his majority share of the team. Koonin said Tuesday Ferry has been punished but won't be fired.

Hutchins said when he arranged the meeting with Koonin on Monday night, he made it clear the group wanted Ferry to lose his job.

"Perhaps one of the reasons why they cancelled the meeting is we made it very clear we were going to demand in our conversations that Danny Ferry be fired or resign," Hutchins said. "There is no way that a man who uses the kind of language and holds the kind of sentiments that he does should be the general manager of the basketball team in the home of Dr. Martin Luther King Jr. and the cradle of the civil rights movement."

Others also have called for Ferry to be fired. Former NBA great Magic Johnson said late Tuesday on his Twitter feed "Atlanta Hawks GM Danny Ferry should step down after making racist statements about NBA player Luol Deng."


Deng and Ferry are former Duke players under Mike Krzyzewski, who is coaching the U.S. team at the World Cup. Krzyzewski said he couldn't comment on the controversy involving his former players because he hasn't followed the news.

Bulls coach Tom Thibodeau, serving as an assistant on the U.S. team, defended Deng on Wednesday.

"I've never been around a better person," Thibodeau said. "He's not only a great basketball player, he's an even better person. I'll stand by Luol any day. He's good. He's done a lot of great things in the community. He's a great human being. He's a very humble guy. He has a lot of integrity. I can't say enough good things about him. ... It was a privilege for me to be his coach."

Thibodeau said he "can't imagine" why Ferry made the statements.

Ferry made inflammatory comments about Deng in a conference call with the Hawks' ownership group in June when the team pursued Deng as a free agent. Ferry described Deng as someone who "has a little African in him."

Deng, who was born in what is now South Sudan, now plays for the Miami Heat. He responded to Ferry's comment on Tuesday by saying, "I'm proud to say I actually have a lot of African in me, not just `a little."

A letter from co-owner Michael Gearon Jr. to Levenson recommended that Ferry resign or be fired. Gearon said Ferry made that description of Deng to the team's ownership group.

Gearon's June 12 letter to Levenson said Ferry went on to say, "Not in a bad way, but he's like a guy who would have a nice store out front and sell you counterfeit stuff out of the back."

Added Gearon: "Ferry completed the racial slur by describing the player (and impliedly all persons of African descent) as a two-faced liar and cheat."
 

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