;2294343 said:
.my original and MAIN point is your an idiot if you think it costs 20 dollars to make these shoes. does nike mark up the price..of course, they wanna make money..isnt that the point?
lol... hes not an idiot... hes just ill-informed. Alot of people have this assumption that a pair of shoes shouldnt cost alot the minute a shoe is manufactured overseas for 20 bucks.. when in reality manufacturing the shoe is just one element of a bigger picture.
Like you already stated... theres a ton of companies that have high
marketing budgets, which is the reason why you guys love Nikes so much. Cause Nike knows what you like. They've done years of research on their consumer. They get the right athletes.. they get a shytload of colleges and high schools.. They make cool compelling commercials..Internet.. POP displays..release Events ... All this to convince you that their product is the best. The reason why you N*ggas wont pay 120$ for some sketchers but you will for some Nikes/ Jordans is testament to this. You want to be apart of the lifestyle, You want to wear cool shoes that will turn heads, You want to perform to the highest level possible in shoes you can rely on.
Design/ problem solving and telling that story is very important. Not only is it cool that Lebron is playing in shoes that look cool (courtesy of design) but theres also as a reason for why its designed the way it is. Form follows function.. and the more functional the product the more loyalty is built from the consumer. I mean..N*ggas werent checking for mp3 players until Apple came through and crush the building (courtesy of design) .This cost money
Developing the product is essential. This is where the product is tested. This is where the technical components are added. This is where you find a factory that can actually execute your vision effectively. This is where you have to find the right Tannery's and material/component vendors who will only fux with you if you have a sufficient amount of orders. This is the main reason why prices rise because the cost to manufacture goes up every year. You add packaging, shipping, cost an international fees and boom.. You can sell a shoe for 50 bucks... But Footlocker needs to make money.. Nike needs to make money.. factories need to be paid.. ok.. double that to 100.
So.. hes not an idiot.. but it can be hard to understand when you see some gucci's for 300$ and some Terminators for 85$ and they virtually look the same. Again.. its a lot of different reasons for the difference in
SUGGESTED retail price.