New Blackness: Pharrell, Kanye and Jay-Z and the Spectre of White Aspiration (article)

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In Jay-Z’s Decoded, he recounts his days at Marcy Homes, a New York City project housing complex. Exploring the relationship between poverty and public displays of affluence, Jay-Z writes:

As kids we didn’t complain about being poor; we talked about how rich we were going to be and made moves to get the lifestyle we aspired to by any means we could. And as soon as we had a little money, we were eager to show it. I remember coming home from doing work out of state with my boys in a caravan of Lexuses that we parked right in the middle of Marcy. I ran up to my mom’s apartment to get something and looked out the window and saw those three new Lexuses gleaming in the sun, and thought, "man, we doin’ it." In retrospect, yeah that was ignorant, but at the time I could just feel that stink and shame of being broke lifting off of me, and it felt beautiful. The sad shit is that you never really shake it all the way off, no matter how much money you get.

Rappers rap about their money for the same reasons cultural critics write about rappers rapping about their money: they are driven to assert themselves. Assertion is what all writers, including rappers, do. The difference between hip-hop and other forms, though, is that hip-hop uniquely exists at the intersection of ambition and insecurity.

Hip-hop assertion, as an authentic and authoritative act, often hinges on braggadocio and blackismo. Most rappers are rapping and speaking from the position of where they’re from and where they started (from the bottom). And even when they reach the pinnacle, their perspectives don’t seem to shift that much. In fact, the brags become more deeply entrenched in their past experiences. This lack of a shift opens up the space for assertion fueled by a noxious mix of insecurity and ambition. This is where most of the "new black" discourse permeates.

Status anxiety, as coined by Alain de Botton, is defined as "an almost universal anxiety... about what others think of us; about whether we’re judged a success or a failure, a winner or a loser." It’s clear, based on the interactions that have happened between rappers and rapper-adjacent figures in 2014, that some rappers are experiencing status anxiety now more than ever. This anxiety plays out on black public spaces like hip-hop radio stations and Twitter, as well as outside of those spaces. When Kanye compares himself to Steve Jobs, Walt Disney and other white men—as if Kanye as Kanye isn’t enough—it’s an insecurity that rests on this notion that breaking whatever glass ceiling there is for black men, placing oneself at the top of the game, doesn’t cut it. It’s understandable, considering the fact that not many rappers are comfortable being #2, but except for the Michael Jordan comparison every now and then, Kanye rarely says he’s the [insert black person] of said genre. Why? Because that would be redundant, yes, but also: he’s trying to live up to a standard that says white is right. A standard quite different from Pharrell’s, which leans more on black status.

Black status anxiety looks no different on Kanye than it does on Childish Gambino. In a Breakfast Club interview, Childish Gambino elaborated on his tweets about the "bigness" and "whiteness" that he wants for himself, for his career, saying, "It was a poem about freedom…I do wanna be big and white. Like, Will Smith is big and white." Childish Gambino is almost saying what Pharrell is saying, except he’s not couching it in any kind of a mentality. He’s saying what Kanye is saying without making it explicitly about white people, even though it is when whiteness is the default and standard. Charlamagne the God pushes back in the conversation, asking Childish Gambino why he doesn’t simply say "human," but their opinions aren’t too far off when the issue harkens back to emulating and acquiring wealth, success and fame in the white power structure.

The tiny differences between Childish Gambino, Charlamagne, Pharrell and others are just that—tiny. They hinge on outmoded capitalistic ideas that uphold whiteness as aspirational. The blackness-affirming pushback from other artists like Azealia Banks and J. Cole is essential in 2015; while the dream of New Blackness—a life where we float free from everyday American racism, wholecloth spiritual re-invention—is a fun dream to entertain, it’s a dream that comes at the expense of Regular Old Blackness.
http://pitchfork.com/thepitch/631-n...nd-jay-z-and-the-spectre-of-white-aspiration/
 
Never Fully Assimilate. Celebrate what makes you... Not what you make.

Don't aspire to be acceptable.Be exceptional in your own skin.

Don't cross over . Make them cross over
 
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Fuck off Pharrell. Niggas always wanna act like discrimination is a thing of thing of the past and it ain't still happening right now. Just because you managed to get these white people's approval doesn't mean there isn't something significantly wrong with us needin white people's approval in the first place.
 
Will being "New Black" keep you from getting shot by police just because you're black? Can you put that you're "New Black" on your application if your name is Tayshaun and get a job that you're more qualified for than a white counterpart named Mike? Can you walk into an upscale white restaurant and say, "Don't worry. I'm 'New Black'." and those funny looks turn into smiles and nods of acceptance?

No? Then fuck that dumb shit. I'm content being black. Just one more way to be divisive.
 
Charlecoon the Tom promotes this new black nonsense in his podcast with Andrew Schultz. We are the only race on earth that once we talk about racial injustice people try so haed for us to keep quiet and except it. Nobody is asking for a handout we just want to be treated fairly.
 
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PapaDoc223;7705750 said:
Charlecoon the Tom promotes this new black nonsense in his podcast with Andrew Schultz. We are the only race on earth that once we talk about racial injustice people try so haed for us to keep quiet and except it. Nobody is asking for a handout we just want to be treated fairly.

Son....
 
They new white doesn't enslave or massacre other ethnicities or even acknowledge the existence of white supremacy. We just benefit from it.
 
playmaker88;7698005 said:
Never Fully Assimilate. Celebrate what makes you... Not what you make.

Don't aspire to be acceptable.Be exceptional in your own skin.

Don't cross over . Make them cross over

YEP
 

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