On August 27, 2002, political pundit Bill O'Reilly called for all Americans to boycott Pepsi products,[43] saying that Ludacris' lyrics glamorize a "life of guns, violence, drugs and disrespect of women".[44] The next day, O'Reilly reported that Pepsi had fired Ludacris.[43] Six months later, Russell Simmons and his hip hop action summit threatened a boycott of all PepsiCo products on the grounds that Pepsi had subsequently hired Ozzy Osbourne for a commercial even though Osbourne is notable for use of profanity and explicit lyrics. Eventually an agreement was reached which resulted in PepsiCo donating $3 million to Ludacris' foundation and other inner city charities.
