If this was Jay Z planting his hooves into the cement on walk of fame you niggas be in here hollering that longevity shit. This is beyond incredible. It's inspiring. He is Def Jam. Everyone I see DJ logo I think of LL. LL been around since 83. Unlike Jay Z he battled all the niggas who dissed him and won. He made your mother and wife panties moist at one point. He is an versatile actor. He versatile on the mic. He is a family man that stayed married to a black woman. First real legit Rap fashion model with Gap and Fubu. He did the shows, movies, endorsements when hip hop was not getting any handouts. He had to reinvent and successfully reassert himself many times in his Rap career to maintain this long. Russell Simmons fucked up when he did not make sure LL Cool J had clout or presidency for Def Jam. LL would of done a way better job than that zoo mammal ordering 30k worth of cheese every friday not promoting others