Back in Akron, James still wanted to go through his live hourlong television show on July 8 to announce his decision. This had been Maverick Carter’s big idea, his production, and still people around him worried about the fallout in Cleveland. Several friends told James this was a bad idea to do to his hometown, that leaving the Cavaliers live on national television would make this a public-relations disaster for him.
James didn’t seem to agree, didn’t think it made a difference. Mad was mad, he thought. He would take a beating, but it would subside and people would love him again in Cleveland. The TV event had delivered hope to the Cavaliers that they would keep James because they never believed he would go on air and open himself to such a visceral reaction.