that's a long process...
depends on which direction you're taking your company, the sports, or entertainment route
i prefer a format, where the sport comes first and the entertainment, such as the promos and charisma comes second.
find the best athlete/worker, and put him in the ring with other like athletes/workers. of course, the matches are worked, but I'll let the performers do their thing freely, as long as the booked winner comes out on top.
UFC style interviews, old school NWA/WCW backstage interviews before and after matches.
bah, got off track......
it's a long process.