How Tinder is changing the mating game (long read)

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“SEX HAS BECOME SO EASY”

"I call it the Dating Apocalypse,” says a woman in New York, aged 29.

As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex. Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship. “We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction. “There have been two major transitions” in heterosexual mating “in the last four million years,” he says. “The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract. “And the second major transition is with the rise of the Internet.”

People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form. “It’s changing so much about the way we act both romantically and sexually,” Garcia says. “It is unprecedented from an evolutionary standpoint.” As soon as people could go online they were using it as a way to find partners to date and have sex with. In the 90s it was Craigslist and AOL chat rooms, then Match.com and Kiss.com. But the lengthy, heartfelt e-mails exchanged by the main characters in You’ve Got Mail (1998) seem positively Victorian in comparison to the messages sent on the average dating app today. “I’ll get a text that says, ‘Wanna fuck?’ ” says Jennifer, 22, a senior at Indiana University Southeast, in New Albany. “They’ll tell you, ‘Come over and sit on my face,’ ” says her friend, Ashley, 19.

Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating. In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida. “It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service. “But you’re ordering a person.”

The comparison to online shopping seems an apt one. Dating apps are the free-market economy come to sex. The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. OkCupid soon adopted the function. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G.P.S. tracking to show whether matches have recently “crossed paths,” use it too. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.

“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app. You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York. “I can go on my phone right now and no doubt I can find someone I can have sex with this evening, probably before midnight.”

And is this “good for women”? Since the emergence of flappers and “moderns” in the 1920s, the debate about what is lost and gained for women in casual sex has been raging, and is raging still—particularly among women. Some, like Atlantic writer Hanna Rosin, see hookup culture as a boon: “The hookup culture is … bound up with everything that’s fabulous about being a young woman in 2012—the freedom, the confidence.” But others lament the way the extreme casualness of sex in the age of Tinder leaves many women feeling de-valued. “It’s rare for a woman of our generation to meet a man who treats her like a priority instead of an option,” wrote Erica Gordon on the Gen Y Web site Elite Daily, in 2014.

It is the very abundance of options provided by online dating which may be making men less inclined to treat any particular woman as a “priority,” according to David Buss, a professor of psychology at the University of Texas at Austin who specializes in the evolution of human sexuality. “Apps like Tinder and OkCupid give people the impression that there are thousands or millions of potential mates out there,” Buss says. “One dimension of this is the impact it has on men’s psychology. When there is a surplus of women, or a perceived surplus of women, the whole mating system tends to shift towards short-term dating. Marriages become unstable. Divorces increase. Men don’t have to commit, so they pursue a short-term mating strategy. Men are making that shift, and women are forced to go along with it in order to mate at all.”

Now hold on there a minute. “Short-term mating strategies” seem to work for plenty of women too; some don’t want to be in committed relationships, either, particularly those in their 20s who are focusing on their education and launching careers. Alex the Wall Streeter is overly optimistic when he assumes that every woman he sleeps with would “turn the tables” and date him seriously if she could. And yet, his assumption may be a sign of the more “sinister” thing he references, the big fish swimming underneath the ice: “For young women the problem in navigating sexuality and relationships is still gender inequality,” says Elizabeth Armstrong, a professor of sociology at the University of Michigan who specializes in sexuality and gender. “Young women complain that young men still have the power to decide when something is going to be serious and when something is not—they can go, ‘She’s girlfriend material, she’s hookup material.’ … There is still a pervasive double standard. We need to puzzle out why women have made more strides in the public arena than in the private arena.”

More athttp://www.vanityfair.com/culture/2015/08/tinder-hook-up-culture-end-of-dating
 
Tl;dr. Apps like tindr allow men to get easy pussy which let females know, "hoe your pussy ain't special" and as usual females are mad because they want to eat their cake and have it too.
 
Article wasn't that long though.

But yeah, women lost. Can't cry about feeling devalued if you did it to yourself.
 
Shizlansky;8283621 said:
MySpace changed the game.

True. Levels.

But pof was the first free, strictly dating site that went global and cut the BS . Its kinda in the middle. FB and IG, etc is primarily for other shit, Tinder too easy, match doin too much, pof in the middle
 
Shizlansky;8283621 said:
MySpace The internet changed the game.

Fixed. All these social media/dating apps are doing is taking advantage of the communication platform. The internet itself made a lot of things possible and more accessible.....including mental reconditioning people to be more open to activities/lifestyles that were once taboo or seen as unacceptable ( thank you internet porn.....thank you message boards.....thank you social media sites......thank you perceived anonymity ). Think about the role the internet has played in making these hoes more open, more accessible and more active. A nigguh can literally meet a new chick, communicate w/ her, swap pictures, set up a booty call, etc..etc w/o leaving the comfort of his couch. Hell, I remember being in college (before modern social media sites), chilling in internet chat rooms and pulling chicks two states over. A nigguh had chicks sending nudes before that shit became the norm...lol.
 
The problem with this article is that it makes it sound like most guys are doing what it describes. I'm pretty sure it is a small percentage of men getting laid like that off Tinder.
 

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