I'm sure it is a significant factor. I don't think the charisma factor for rappers is any different from people in general.
Also, through the use of social media and other outlets "artists" have more ways of showing their personality and making an impression if they truly have charisma. Some people like to focus not only on the music, but the way the artist handles general socializing and living and the charisma may shine through if you just watch them.
IMO, many artists don't actually have charisma, but the fact that people have seen them on the TV screen creates the "intrigue factor" when people actually see them IRL.
Also, through the use of social media and other outlets "artists" have more ways of showing their personality and making an impression if they truly have charisma. Some people like to focus not only on the music, but the way the artist handles general socializing and living and the charisma may shine through if you just watch them.
IMO, many artists don't actually have charisma, but the fact that people have seen them on the TV screen creates the "intrigue factor" when people actually see them IRL.
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