July 17, 2014, a couple of weeks after Sha Money first watched the "Hot Nigga" video, Ackquille Pollard showcased his talents in front of a host of Epic executives at the Sony Entertainment headquarters building in Midtown Manhattan, leaping onto a boardroom table and performing for the assembled suits. Epic faced serious competition from Rick Ross, the rapper and chief of MMG records. (The previous night, Pollard and Rowdy Rebel had dined with Ross at Philippe Chow on the Upper East Side, where they smoked blunts in a private room whose walls were racks of wine.) Which is why Sha Money and Epic chief L.A. Reid wouldn't let Shmurda leave until he signed with their label—or so hip-hop legend now has it.
About a week earlier, Pollard had attended a very different kind of meeting. This one took place in the backyard of a brick apartment building at East 51st Street and Clarkson Avenue, in the heart of East Flatbush. It was convened by Pollard's new management team, led by his uncle Christopher "Debo" Wilson, who ran a small local hip-hop record label based in Miami, called HardTymes. Pollard and his mother, Leslie, had sought out Wilson a month or so earlier, when "Hot Nigga" was exploding on the Internet. Wilson, who was married to Leslie's sister, had arranged for a pair of shows in Miami, first with the Philadelphia rapper Meek Mill on the Fourth of July and then with the Brooklyn rapper Fabolous two days later. "That's when the industry took him serious," Wilson tells me.
Soon after the shows, Rihanna posted an Instagram video of herself doing the Shmoney Dance in a bikini on a yacht. Beyoncé did the Shmoney onstage. So did Jay Z, Justin Bieber, Chris Brown, and Taylor Swift. Bobby Shmurda was famous.
Before Wilson stepped in, Pollard told me, the young rapper had used several older acquaintances from his neighborhood to be his "managers," to help him set up local gigs as he tried to promote his mixtape. But, he said, they knew nothing about the music business. They were just "some cats from our neighborhood; they used to hustle. So they had, like, Porsches and Maseratis and stuff like that. They had money."
"Where did they get their money?"
Pollard smiled and opened his eyes wide and laughed.
"That's not my business!" he said. "That was not my business."
And so Wilson called for the meeting, a kind of street powwow. Wilson wanted to articulate to Pollard's neighborhood cronies that the pros were taking over. Wilson expected maybe four or five of Pollard's friends to show up. Instead, he says, as many as two dozen boys and young men arrived. Some were older, in their 20s or early 30s. "I told them: 'Hey, you got to stay away. You all can't be running around screaming "GS9!" and getting in trouble.' "
Wilson had brought two of his underlings at HardTymes, one of whom was an aspiring Miami rapper named Troy Mclean, nicknamed Ball Reckless, or Ball. Ball recalls that Wilson and some of Pollard's friends "exchanged words" at the meeting: "That shit was crazy. I'm glad to be here, put it like that." In the end, though, Wilson and Pollard himself appeared to convince the group that they had to back off.
In an effort to put separation between Pollard and the East Flatbush crowd, a condo was rented in Fort Lauderdale, and Wilson allowed his nephew to bunk with a half dozen of his closest friends there, too. For most of July and August 2014, Pollard was on the road, playing shows in Philadelphia, D.C., Atlanta, Miami, Dallas, Phoenix. He was playing as many as five shows a week, and money was coming in: $20,000 per gig, as much as $15,000 just to appear at a club. He got onstage with Drake at an arena in New Jersey. He played both Jimmy Kimmel and Jimmy Fallon. He made a cameo appearance in an episode of Kevin Hart's show, Real Husbands of Hollywood.
He played gigs in New York, as well, at Starlet's and Perfections, two raucous strip clubs in Queens. And at many of Pollard's outings in the city, cops were there. He does not recall exactly when he began noticing the faces of police officers that he recognized from his home precinct, the 67th. There they were at a nail salon in Manhattan where Pollard and his friends—now fully inhabiting their role as celebrity entourage—were getting manicures. There they were outside Rockefeller Center after his performance on Jimmy Fallon./quote]