TO FLEX OR NOT TO FLEX
There's some good news and bad news for Funkmaster Flex. First the good news, Flex as you may know is heavy into cars. Not a show goes by where he doesn't make some reference to his love for nice rides. He even had some sort of contest earlier this year where he would customize your truck. Well it looks like Flex has stepped up his involvement by partnering with Lincoln Mercury to create a limited Team Baurtwell 2003 Lincoln Navigator Edition. The price tag will be 81 thousand bucks.
Now that's the good news.. Now it appears Flex may have to deal with another nagging concern that keeps surfacing about how he goes about choosing his music for his hit radio show on Hot 97. There is no doubt that Flex is one of the most influential DJs in the country. He can make or break an artist with the drop of one of his trademark bombs. He is also credited with being the main force behind the rise of what is arguably the country's most influential commercial Hip Hop station-Hot 97. At one point the brother was repping for Hot 97 in New York. Doing mix show for Power 106 in LA and holding it down on MTV's DFX. He was damn near 'running' all the big night clubs including the infamous Tunnel. If that's wasn't enough he was releasing his successful series of commercial 'Mixtapes' where he would break new artists. He also established Big Dawg record pool and marketing firm called Franchise.
Well it seems like over the past year there have been grumblings about him abusing his influence by taking money for airplay and not exactly delivering. KRS-One made mention of this a few months back when he publicly accused Flex of taking 40 thousand dollars and only playing his record once....
http://www.eurweb.com/articles/musicpages/07172002/musicpages741407172002.cfm
Nas alluded to this a few weeks later when he went on Hot 97s rival station Power 105 and put the station and Flex on blast. West Coast rhymesayer Easki expresses the difficulty in dealing with Flex in his song 'Manuscript'. And that's just the beginning. Over the past week an open letter has been making its way on various listserves and websites calling Flex into account..It comes from an unnamed source that claims to have infiltrated his business [former employee perhaps? ] and accuses Flex of funneling money through his marketing firm in exchange for airplay. It also calls for listeners to call Hot 97. And it threatens to expose evidence of wrong doing to the NY Times and other news organizations. Here's some excerpts from that open letter:
> While the email raises some valid points that have been circulating, one can't help but wonder if this is just a ploy to get more 'underground' artists played on the airwaves. We'll have to wait and see. In anycase the other side of the coin to this is, if Flex wasn't doing his job, by getting good ratings and maintaining a certain level of popularity he wouldn't be on the air. Radio stations are bottomline in that way. If cats weren't feeling what he's doing they would be turning off the radio station and droves and throwing their support behind other DJs and radio shows. Who knows, perhaps Flex should play a few Slum Village records or at least dedicate a couple of nights a week to showcasing underground material and that'll make everyone happy... =================================== The FNV Newsletter c 2002 Send comments to
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