Ebro (hot 97) on Combat Jack show breaks down radio and why underground rap fails
Gen. Stasia
New member
usmarin3;5265978 said:
Duh but u don't have to cross over to live good off Music. Everybody is not made to be a super star but the game shouldn't only have like 5 artist either.
EmM HoLLa.;5265480 said:
This is what me and some other posters were talking about in a thread a while back when people were asking about Houston falling off. There's 6 million people in Houston, that's a huge market...you can create a career solely in that city alone in a do damn good. Other markets aren't built like that.
I do like what was being said about the Fugees and playing Killing Me Softly even though the label didn't want it to be played. Often times on albums there's way hotter records than the singles that come out, but for some reason you'd never hear them. Imagine if dj's hadn't played Killing Me Softly...I remember when Fugee La came out. It was dope, but it didn't really get alot of burn like that. It was more "Oh shit, the girl from Sister Act 2 is nice"...
Gen. Stasia
New member
blackrain;5266010 said:
How many of those 6 actually like Rap Music and how many of those actually buy it? And people will more than likely purchase from somebody else than a local. Between NY, PA, NJ, and CT there's 20 million + people. But everybody don't like or even listen to Rap.
playmaker88
New member
Didnt watch.. its painfully obvious why though
Ya'll niggas are delusional.
Kanye bridged the gap between mainstream and underground?
LOL.
So why in the fuck does the people he used to fuck with, have a hard time having their music played consistently on these very radio stations that Kanye "bridged the gap for"?
That nigga rode the wave of what some people considered "real hip-hop" to establish credibility. Look at his early work with the Talib Kweli's, Mos Def's, Dilated Peoples, Slum Villages, etc. Once people were bamboozled into thinking Kanye would take hip-hop in a new direction, the media outlets hopped on, proclaiming that Kanye had "the respect of the underground."
And who in the fuck determines what "music people can relate to" is?
That shit is subjective.
Person A may prefer hearing something more simplistic lyrically and beat driven as opposed to something punchline heavy, or vice versa, that's their choice.
Person B may prefer hearing something more esoteric and metaphor heavy, where the lyrics can be interpreted a variety of ways, as opposed to the run of the mill club song, or vice versa, again, that's their choice.
Let's look at the "music people can relate to" that Hot 97 plays:
1 CLIQUE KANYE WEST F/ BIG SEAN & JAY-Z
2 DIAMONDS RIHANNA
3 MY MOMENT DJ DRAMA F/ 2 CHAINZ
4 THINKIN BOUT YOU FRANK OCEAN
5 DICED PINEAPPLES RICK ROSS F/ DRAKE
6 POP THAT FRENCH MONTANA F/ DRAKE & LIL WAYNE
7 N***** IN PARIS JAY-Z & KANYE WEST
8 MERCY KANYE WEST F/ BIG SEAN & PUSHA-T
9 LEMME SEE USHER F/ RICK ROSS
10 F*CKIN PROBLEMS ASAP ROCKY F/ DRAKE
11 SWIMMING POOL KENDRICK LAMAR
12 NO WORRIES LIL WAYNE F/ DETAIL
13 CREW LOVE DRAKE F/ THE WEEKND
14 YOUNG AND GETTIN IT MEEK MILL F/ KIRKO
15 FOR THE LOVE FABOLOUS
16 GUAP BIG SEAN
17 NO LIE 2 CHAINZ F/ DRAKE
18 SHE DON'T PUT IT DOWN JOE BUDDEN
19 I'M DIFFERENT 2 CHAINZ
20 TAKE IT TO THE HEAD DJ KHALED F/ VARIOUS
21 GIRL ON FIRE ALICIA KEYS
22 UP! LOVERANCE F/ 50 CENT
23 ADORN MIGUEL
24 BALL TI F/ LIL WAYNE
25 AMEN MEEK MILL F/ DRAKE/ JEREMIH
26 WICKED GAMES THE WEEKND
27 SPECIAL DELIVERY BRIDGET KELLY
28 CHAMPAGNE FOR THE PAIN RED CAFE'
29 DO YOU MIGUEL
30 B*TCH DON'T KILL MY VIBE KENDRICK LAMAR
These niggas are concerned with advertising dollars, like all of the conglomerates.
Tell the truth, they want everyone to sacrifice their artistic integrity for radio play.
Kanye bridged the gap between mainstream and underground?
LOL.
So why in the fuck does the people he used to fuck with, have a hard time having their music played consistently on these very radio stations that Kanye "bridged the gap for"?
That nigga rode the wave of what some people considered "real hip-hop" to establish credibility. Look at his early work with the Talib Kweli's, Mos Def's, Dilated Peoples, Slum Villages, etc. Once people were bamboozled into thinking Kanye would take hip-hop in a new direction, the media outlets hopped on, proclaiming that Kanye had "the respect of the underground."
And who in the fuck determines what "music people can relate to" is?
That shit is subjective.
Person A may prefer hearing something more simplistic lyrically and beat driven as opposed to something punchline heavy, or vice versa, that's their choice.
Person B may prefer hearing something more esoteric and metaphor heavy, where the lyrics can be interpreted a variety of ways, as opposed to the run of the mill club song, or vice versa, again, that's their choice.
Let's look at the "music people can relate to" that Hot 97 plays:
1 CLIQUE KANYE WEST F/ BIG SEAN & JAY-Z
2 DIAMONDS RIHANNA
3 MY MOMENT DJ DRAMA F/ 2 CHAINZ
4 THINKIN BOUT YOU FRANK OCEAN
5 DICED PINEAPPLES RICK ROSS F/ DRAKE
6 POP THAT FRENCH MONTANA F/ DRAKE & LIL WAYNE
7 N***** IN PARIS JAY-Z & KANYE WEST
8 MERCY KANYE WEST F/ BIG SEAN & PUSHA-T
9 LEMME SEE USHER F/ RICK ROSS
10 F*CKIN PROBLEMS ASAP ROCKY F/ DRAKE
11 SWIMMING POOL KENDRICK LAMAR
12 NO WORRIES LIL WAYNE F/ DETAIL
13 CREW LOVE DRAKE F/ THE WEEKND
14 YOUNG AND GETTIN IT MEEK MILL F/ KIRKO
15 FOR THE LOVE FABOLOUS
16 GUAP BIG SEAN
17 NO LIE 2 CHAINZ F/ DRAKE
18 SHE DON'T PUT IT DOWN JOE BUDDEN
19 I'M DIFFERENT 2 CHAINZ
20 TAKE IT TO THE HEAD DJ KHALED F/ VARIOUS
21 GIRL ON FIRE ALICIA KEYS
22 UP! LOVERANCE F/ 50 CENT
23 ADORN MIGUEL
24 BALL TI F/ LIL WAYNE
25 AMEN MEEK MILL F/ DRAKE/ JEREMIH
26 WICKED GAMES THE WEEKND
27 SPECIAL DELIVERY BRIDGET KELLY
28 CHAMPAGNE FOR THE PAIN RED CAFE'
29 DO YOU MIGUEL
30 B*TCH DON'T KILL MY VIBE KENDRICK LAMAR
These niggas are concerned with advertising dollars, like all of the conglomerates.
Tell the truth, they want everyone to sacrifice their artistic integrity for radio play.
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hiphop12345
New member
EmM HoLLa.;5265480 said:
I think the potential market is larger the same way a miami artist(only Ross really) can go outside his market. I would draw it up like a battle map and...forget it. I'm available for consultation you rappers.
hiphop12345
New member
blackrain;5266010 said:
Houston is no where near 6 million unless your talking about the metro area, and still 6 million isn't that big. NYC for instance is 25-30 million, LA is 15 million.
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Disciplined InSight
New member
Two words: Money and ratings.
Gen. Stasia;5266034 said:
I'm not saying all 6 million will listen to one artist, but it provides a big enough underground scene that can sustain itself...NYC used to have that but clearly from what's being said it's not like that anymore or at the very least there's been a huge shift in how the NYC rap scene sustains itself on both a mainstream and underground level. .
playmaker88
New member
Didnt read thread an wont.. but the honus needs to be put on the consumer as well..
YALL NIGGAS.
YALL NIGGAS.
hiphop12345
New member
EmM HoLLa.;5266882 said:
One of the things I loved about Hip Hop was that it didn't have to always be melodic.
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basically ebro said that he's beholden to his corporate masters in indiana that know nothing about hip-hop and what he plays has nothing to do with skill, talent or soul... just money and whatever the current fad is.
just like the bullshit music they play all day.
just like the bullshit music they play all day.
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Meta_Conscious
New member
Making good music is not a failure... Fuck these clone ass niggas...
A1000MILES
New member
It's really simple...If you're applying for a job...You have no reason to think you'll be employed unless you can fulfill the duties of the job...Why would the company hire niggas who can't do the work...That doesn't mean you'll be broke your whole life...That just means you need to either learn to do the job well or go find another company...There's more than one path way to success...
hiphop12345
New member
To me current NY artist should look at they earlier predecessors from the early 90's when the West blew up. Artist out West was damn near guaranteed 2x plat while NYC was gold to Plat, the West sound was more national while NY sound was more global(national sales matter more), but look at how many stars it created while many of those West coast plaid wearing artist are forgotten. Zulu Nation, New Jack swing all stood the test of time and more legends were created.A1000MILES;5267359 said:
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