for the most part, I think rumors are spreaded, on people when it's people here who don't like the fact that certain people are born. So they try to re-identify you. It's like a punishment for being alive. Since you are alive there are folks that are in denial you are alive, so they think they can change your identity by lying on you. Lets say if they hate you for your looks, instead of just accepting you look the way you look, they will spread rumors that you are not really pretty or attractive... If they hate what you stand for, they will spread lies and say you don't stand for anything. If they hate you because you can dress, they will spread rumors on you that you can not really dress. If they hate where you from they will spread lies on you and say your not really from there. If they hate you because of your hair texture, they will spread lies and say you have nappy hair.
This kinda of stuff is done by weak people, who aren't even strong enough to fight. So they use weak methods, like lying.. They feel as tho, so what you are who you are, if nobody believes you are who you are, then they think that changes who you are. So there after reputation. They think putting dents in others reputation takes away from them. They spread these rumors to change you, so you can just stop being you and believe nobody sees who you really are. It works on some people but not all. In some cases some people do become the lies that spreaded upon them. After awhile they give up on being themselves. The people who spread lies do this to many people and if you cave in and believe the lies they spread is when they win.