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Michael Mann's "Leave Nothing"
Director: Michael Mann
Brand: Nike
Star: N/A
[video=youtube;fu3fzu17YBc]http://www.youtube.com/watch?v=fu3fzu17YBc[/video]
You were expecting the multi-million pseudo-trailer that was "Lucky Star", weren’t you? That Mercedes advert starring Benicio Del Toro in a thriller no-one would ever be able to see? Well this one’s better. There, we said it.
Another advert for Nike, it sees an American Football player ploughing through the opposition again and again, unperturbed by the fact that he’s wearing plastic armour and shiny brightly coloured tights, imbued with the power of Nike to take on all comers. It’s slick, it’s quick, and it sells the product. Apart from 0.11 seconds in when you can clearly see the Reebok logo on the guy’s top. Awkward.
See also: Ferrari's "California", AT&T’s Lucky Star look-alike, Lucky Star itself.
Jonathan Glazer's "Surfer"
Director: Jonathan Glazer
Brand: Guinness
Star: Rusty K
[video=youtube;zff9hVH3ptY]http://www.youtube.com/watch?v=zff9hVH3ptY[/video]
The man behind 2000’s Sexy Beast, 2004’s Birth and the upcoming Under The Skin is probably known more for his adverts than his films, but with adverts as good as these, that’s not really that much of a surprise.
Ignoring the like of his "Ice Skating Priests" ad for Stella Artois and the exploding "Paint” piece for Sony BRAVIA, his finest work is – and probably always will be – his Guinness’ surfer commercial. Voted by Channel 4, the general public, and everyone in the world ever as “The Best Advert Of All Time” it’s a masterpiece of Irish stout-selling, and advertising in general.
See also: The Sony Bravia “Paint” ad, Samuel L. Jackson in Barclay’s “Is money evil?”, Stella Artois’s “Ice-Skating Priests”, Nike’s "Guerilla Tennis" with Andre Agassi, Volkswagen Polo’s “Protection”.
Michel Gondry's "Smarienberg"
Director: Michel Gondry
Brand: Smirnoff
Star: N/A
[video=youtube;iCiLXhimsGo]http://www.youtube.com/watch?v=iCiLXhimsGo[/video]
The Eternal Sunshine Of The Spotless Mind director learnt all the visual tricks he’s now known for through his work on music videos (Daft Punk, The White Stripes, The Chemical Brothers, Radiohead, Beck) and commercials (Motorola’s Razr2, Coca-Cola’ Snowboarder, Air France’s “Le Passage”).
The one that’s won the most awards – including the award for winning the most awards ever – is his “Drugstore” advert for Levi’s. But we’re not going for that one here; instead plucking for a piece he did for Smirnoff which is so visually dazzling – time-slice photography and background projection, anyone? – it’s a wonder how Be Kind Rewind ended up so disappointingly bad. Sorry Michel, but it’s true.
See also: Levi’s “Drugstore”, Motorola’s Razr2, his stunning Hewlett Packard advert, Air France’s “Le Passage”.
Baz Luhrmann's "Chanel No. 5 - The Film"
Director: Baz Luhrmann
Brand: Chanel
Star: Nicole Kidman, Rodrigo Santoro
[video=youtube;nfoMbir_Qd4]http://www.youtube.com/watch?v=nfoMbir_Qd4[/video]
His recent work for the Australian Tourist Board is pretty special too, but when it comes to picking just one of Baz’s commercial outings, it has to be “Chanel No. 5 The Film” because somehow, God knows, Mr. Luhrmann managed to compress a whole romance into just a few minutes and genuinely effect us emotionally.
It helps that it stars world-renowned super pretty person and Oscar-winning actress Nicole Kidman, sure, and the casting of absurdly handsome Brazilian actor Rodrigo Santoro is handy too, but it’s a testament to Baz’s talents as a filmmaker that he can make an advert for a perfume this engaging and this beautiful. Chanel No. 5 could smell like a dead dog in a bin (N.B. it doesn’t) and we’d still buy it because of this advert. True story.
See also: Australian Tourism Board's "Come Walkabout" commercial
Tony Scott's "Beat The Devil"
Director: Tony Scott
Brand: BMW
Stars: Clive Owen, Danny Trejo, James Brown, Gary Oldman
[video=youtube;hzOxEkwHqEI]http://www.youtube.com/watch?v=hzOxEkwHqEI[/video]
Clive Owen, Danny Trejo, James Brown… and Gary Oldman as the devil. Wearing red lipstick. In a black-and-red striped unitard. Who rides a leopard print wheelchair. And, of course, makes winner-takes-all bets with The Godfather Of Soul.
This is an advert like no other. A nine minute advert like no other, in fact. It really does defy description, explanation, or anything else ending with –ation. It's one hell of a commercial (no pun intended) and if you haven’t watched it already, do. And if you have watched it already, watch it again. Go on. Do it. Do it now.
See also: Marlboro’s "One Man One Land", Anthony Hopkins for Barclays – "Big", The SAAB ad that reportedly got Scott the Top Gun job, "Ice Soldier" for the US Army.
Guy Ritchie's "Take It To The Next Level"
Director: Guy Ritchie
Brand: Nike
Stars: Every Nike-sponsored footballer in 2010
[video=youtube;lZA-57h64kE]http://www.youtube.com/watch?v=lZA-57h64kE[/video]
Could this be the best football advert ever? We’re happy to be wrong here, and we know Terry Gilliam and his “Secret Tournament” puts up a good fight, but we’re finding it hard to think of a better one. Aside from that one where Wayne Rooney lives in a caravan and has a mangy beard, of course.
Taking you through the highs and lows and highs of a-flight football, “Take It To The Next Level” brings some many people’s dreams to the screen, with bikinied babes, perfect goals and fast cars there, right before your eyes. But is it the best football ad ever? Let us know in the comment box below. One thing’s for sure: it’s better than Guy Ritchie’s BMW number with Madonna. Yeesh.
See also: That BMW number with Madonna (and Clive Owen), Jude Law in his Dior Homme commercial.
Neill Blomkamp's "Alive With Technology"
Director: Neill Blomkamp
Brand: Citroën C4
Star: N/A
[video=youtube;MeCHu7fTcQ8]http://www.youtube.com/watch?v=MeCHu7fTcQ8[/video]
Take one car. Take one track by Les Rythmes Digitales (Jacques Your Body – Make Me Sweat). Take one incredible dancer. Add a Neill Blomkamp into the mix and suddenly you’ve got a dancing four-door on your hands, and it looks damn good, and sounds even better. We don’t think Citroën will ever have an advertising campaign as good as this one, to be honest.
But as good as this ad is, taking another look at Blomkamp’s short for the potential Halo 3 movie – as was – reminds you even more clearly just what a talent he is. Roll on Elysium, and quickly…
See also: Halo 3: ODST live action trailer "We Are ODST", Gatorade's "Rain", Nike's "Crab".
John Woo's "Airport '98"
Director: John Woo
Brand: Nike
Stars: Every Nike-sponsored footballer in 1998
[video=youtube;munMGzeqCQE]http://www.youtube.com/watch?v=munMGzeqCQE[/video]
You know what when we were wondering whether Guy Ritchie’s "Take It To The Next Level" Nike advert was the best football commercial ever? Forget what we said – this is it. And it’s directed by John Woo... it just can’t get any better than this. Unless it had a King Eric cameo in it. Oh wait, it does. Perfect.
See also: “Hostage” for BMW with Clive Owen.
http://www.empireonline.com/features/amazing-adverts-from-amazing-directors
Director: Michael Mann
Brand: Nike
Star: N/A
[video=youtube;fu3fzu17YBc]http://www.youtube.com/watch?v=fu3fzu17YBc[/video]
You were expecting the multi-million pseudo-trailer that was "Lucky Star", weren’t you? That Mercedes advert starring Benicio Del Toro in a thriller no-one would ever be able to see? Well this one’s better. There, we said it.
Another advert for Nike, it sees an American Football player ploughing through the opposition again and again, unperturbed by the fact that he’s wearing plastic armour and shiny brightly coloured tights, imbued with the power of Nike to take on all comers. It’s slick, it’s quick, and it sells the product. Apart from 0.11 seconds in when you can clearly see the Reebok logo on the guy’s top. Awkward.
See also: Ferrari's "California", AT&T’s Lucky Star look-alike, Lucky Star itself.
Jonathan Glazer's "Surfer"
Director: Jonathan Glazer
Brand: Guinness
Star: Rusty K
[video=youtube;zff9hVH3ptY]http://www.youtube.com/watch?v=zff9hVH3ptY[/video]
The man behind 2000’s Sexy Beast, 2004’s Birth and the upcoming Under The Skin is probably known more for his adverts than his films, but with adverts as good as these, that’s not really that much of a surprise.
Ignoring the like of his "Ice Skating Priests" ad for Stella Artois and the exploding "Paint” piece for Sony BRAVIA, his finest work is – and probably always will be – his Guinness’ surfer commercial. Voted by Channel 4, the general public, and everyone in the world ever as “The Best Advert Of All Time” it’s a masterpiece of Irish stout-selling, and advertising in general.
See also: The Sony Bravia “Paint” ad, Samuel L. Jackson in Barclay’s “Is money evil?”, Stella Artois’s “Ice-Skating Priests”, Nike’s "Guerilla Tennis" with Andre Agassi, Volkswagen Polo’s “Protection”.
Michel Gondry's "Smarienberg"
Director: Michel Gondry
Brand: Smirnoff
Star: N/A
[video=youtube;iCiLXhimsGo]http://www.youtube.com/watch?v=iCiLXhimsGo[/video]
The Eternal Sunshine Of The Spotless Mind director learnt all the visual tricks he’s now known for through his work on music videos (Daft Punk, The White Stripes, The Chemical Brothers, Radiohead, Beck) and commercials (Motorola’s Razr2, Coca-Cola’ Snowboarder, Air France’s “Le Passage”).
The one that’s won the most awards – including the award for winning the most awards ever – is his “Drugstore” advert for Levi’s. But we’re not going for that one here; instead plucking for a piece he did for Smirnoff which is so visually dazzling – time-slice photography and background projection, anyone? – it’s a wonder how Be Kind Rewind ended up so disappointingly bad. Sorry Michel, but it’s true.
See also: Levi’s “Drugstore”, Motorola’s Razr2, his stunning Hewlett Packard advert, Air France’s “Le Passage”.
Baz Luhrmann's "Chanel No. 5 - The Film"
Director: Baz Luhrmann
Brand: Chanel
Star: Nicole Kidman, Rodrigo Santoro
[video=youtube;nfoMbir_Qd4]http://www.youtube.com/watch?v=nfoMbir_Qd4[/video]
His recent work for the Australian Tourist Board is pretty special too, but when it comes to picking just one of Baz’s commercial outings, it has to be “Chanel No. 5 The Film” because somehow, God knows, Mr. Luhrmann managed to compress a whole romance into just a few minutes and genuinely effect us emotionally.
It helps that it stars world-renowned super pretty person and Oscar-winning actress Nicole Kidman, sure, and the casting of absurdly handsome Brazilian actor Rodrigo Santoro is handy too, but it’s a testament to Baz’s talents as a filmmaker that he can make an advert for a perfume this engaging and this beautiful. Chanel No. 5 could smell like a dead dog in a bin (N.B. it doesn’t) and we’d still buy it because of this advert. True story.
See also: Australian Tourism Board's "Come Walkabout" commercial
Tony Scott's "Beat The Devil"
Director: Tony Scott
Brand: BMW
Stars: Clive Owen, Danny Trejo, James Brown, Gary Oldman
[video=youtube;hzOxEkwHqEI]http://www.youtube.com/watch?v=hzOxEkwHqEI[/video]
Clive Owen, Danny Trejo, James Brown… and Gary Oldman as the devil. Wearing red lipstick. In a black-and-red striped unitard. Who rides a leopard print wheelchair. And, of course, makes winner-takes-all bets with The Godfather Of Soul.
This is an advert like no other. A nine minute advert like no other, in fact. It really does defy description, explanation, or anything else ending with –ation. It's one hell of a commercial (no pun intended) and if you haven’t watched it already, do. And if you have watched it already, watch it again. Go on. Do it. Do it now.
See also: Marlboro’s "One Man One Land", Anthony Hopkins for Barclays – "Big", The SAAB ad that reportedly got Scott the Top Gun job, "Ice Soldier" for the US Army.
Guy Ritchie's "Take It To The Next Level"
Director: Guy Ritchie
Brand: Nike
Stars: Every Nike-sponsored footballer in 2010
[video=youtube;lZA-57h64kE]http://www.youtube.com/watch?v=lZA-57h64kE[/video]
Could this be the best football advert ever? We’re happy to be wrong here, and we know Terry Gilliam and his “Secret Tournament” puts up a good fight, but we’re finding it hard to think of a better one. Aside from that one where Wayne Rooney lives in a caravan and has a mangy beard, of course.
Taking you through the highs and lows and highs of a-flight football, “Take It To The Next Level” brings some many people’s dreams to the screen, with bikinied babes, perfect goals and fast cars there, right before your eyes. But is it the best football ad ever? Let us know in the comment box below. One thing’s for sure: it’s better than Guy Ritchie’s BMW number with Madonna. Yeesh.
See also: That BMW number with Madonna (and Clive Owen), Jude Law in his Dior Homme commercial.
Neill Blomkamp's "Alive With Technology"
Director: Neill Blomkamp
Brand: Citroën C4
Star: N/A
[video=youtube;MeCHu7fTcQ8]http://www.youtube.com/watch?v=MeCHu7fTcQ8[/video]
Take one car. Take one track by Les Rythmes Digitales (Jacques Your Body – Make Me Sweat). Take one incredible dancer. Add a Neill Blomkamp into the mix and suddenly you’ve got a dancing four-door on your hands, and it looks damn good, and sounds even better. We don’t think Citroën will ever have an advertising campaign as good as this one, to be honest.
But as good as this ad is, taking another look at Blomkamp’s short for the potential Halo 3 movie – as was – reminds you even more clearly just what a talent he is. Roll on Elysium, and quickly…
See also: Halo 3: ODST live action trailer "We Are ODST", Gatorade's "Rain", Nike's "Crab".
John Woo's "Airport '98"
Director: John Woo
Brand: Nike
Stars: Every Nike-sponsored footballer in 1998
[video=youtube;munMGzeqCQE]http://www.youtube.com/watch?v=munMGzeqCQE[/video]
You know what when we were wondering whether Guy Ritchie’s "Take It To The Next Level" Nike advert was the best football commercial ever? Forget what we said – this is it. And it’s directed by John Woo... it just can’t get any better than this. Unless it had a King Eric cameo in it. Oh wait, it does. Perfect.
See also: “Hostage” for BMW with Clive Owen.
http://www.empireonline.com/features/amazing-adverts-from-amazing-directors
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