Because he doesn't know how to promote an album, and when you choose a trash song like The Don as a single, you're never going to sell a lot. That shit might have been his worst single of all time, even worse than Nastradamus. His singles over the last 7 years have gone downhill. Before he'd release good shit like Got Yourself A Gun, Made You Look, Get Down..... now shit like Hero, Make The World Go Round, Hip Hop Is Dead and the Don is just garbage. For years he's been choosing wack beats and that's another reason why most heads didnt really care any more. The beats on LIG were better but by then it had been too late.