Wale Talks Reconciling With Kid Cudi, Being Hurt By Complex, & Thinking The World H8

[Kame]

Switching gears, you’re rolling with Maybach Music now. Do you worry about maybe alienating your original fanbase?
The music is the same though. ‘600 Benz,’ if you put that over a 9th Wonder beat or a Primo beat, I could rap the same thing. I’m trying to get my same message out there, but in a different way. ‘600 Benz’ is about aspiring. It’s about ambition, drive, and hustling.

My old fans know what I’m doing. I do records like “4 AM” [for my old fans]. I’m just a fan of music. I just like to participate in it all. I did a record with Stephen Marley and then did a record with Shawty Lo the next day. That’s just me. It’s hard to balance, but I just stopped trying to balance and I just make the music now. You’re either going to fuck with it or not. If you don’t, fuck you.

[Cudi and I] just felt like it’s time. Like, “Man, we used to be cool. We used to hang every day. Fuck all the bullshit.” We both had a little bit of turmoil in our lives, but we’re both in a happy place now.
And that’s why I made a song called "Artistic Integrity" before, because it’s about what I want to do. I can’t give you the sound you want to hear because it’s the sound I want to make. If I want to talk about the fucking sex trade on a fucking Lex Luger beat that sounds "B.M.F."-esque then let me do that! That’s what I want to do. Just because I’m making a deep song about deep shit, it doesn’t mean I have to go be deep sounding.

I’m the deep-thinking, spend too much money on sneakers, member of Maybach Music. I’m not out there trying to do what Pill’s doing or Rozay’s doing. I am the deep-thinking, overly analytical–maybe sometimes emotional—but it’s that same emotional as ‘Pac for me. What they call emotional now, they call it whining.

I can’t say, "Oh, my community’s fucked up. The way they’re treating niggas is fucked up." They’re going to be like, "Shut up Wale. You’re whining." That’s just how it is. But I’m going to give you everything that I feel. Ross will tell you, I’m going to be honest like, “Yo Ross, I love this girl. I love her,” or “I got my heart broke by this girl.” I’ll tell the world whatever. It’s me.

You previously mentioned that “everybody knows the Wale saga.” When you look back on that now, how do you...
The irony in that is that everybody knows [the Wale saga], but the people that really know me, know that I’m just misunderstood. I always wanted to be this likable guy, but it’s like no matter what I do, I’m never going to be perceived as that. It’s just not in the cards for me. I’m a little awkward. I stepped off in the middle of the interview—not to be rude—but I just stepped off. I can’t control it. I’ll just leave. I almost want to get up there and holler [at those dudes over there] eating and come back.

I have a bad memory, I don’t remember everybody. I’m not good at that. J. Cole will remember everybody. People love J. Cole because of that. But I’ve gotten such a bad rap like, "Wale has a bad attitude." It’s not that. I’m just very to myself, I think 24/7, I don’t remember people, but I love the shit out of all these people.

I obsess over the Complex’s, the XXL’s, the RapRadar’s, the 2DopeBoyz. I obsess over their appreciation for what I’m doing because I feel like what I’m doing is great. When people don’t think it’s great, I’m like, "Why? How? We heard the same things?" And I just got the tag as "the guy who complains." It’s just, I’m very passionate.

The same way I defend my shit, I defend other music that I like in closed circles. And I’m also the dude who might flip out on somebody on Twitter. I’m a real person. That’s one thing you can’t say about Wale, that he’s going to give you a fake Wale. And I feel like one day my music is going to have that impact because I’m so passionate about my fans and about the genre.

It’s just so polarizing when you’re in it. It’s like, "How is niggas looking at us right now? Are we winning?" Sometimes when you’re winning you don’t even get to enjoy it because you didn’t even know you were winning this whole time.

 

[Kame]

Do you feel like you’re winning now?
I feel like my fans are supporting me right now, and as long as they do that, I’m always going to be winning.

Was there ever a time when you felt like you were losing?
When 28,000 records first week came out, for that week I did. But then I realized it had nothing to do with my fans. It was a poor layout, like they didn’t put none out. Now we’ve flipped that into like 210,000 sold.

Do you still have that fear though? What if your next album does the same number?
Ain’t no fear because I know I’ve connected with the people this time. It ain’t going to do what Attention Deficit did, there’s no way. I could do that in a couple hours.

Do you have a chip on your shoulder?
I do have a little bit of a chip on my shoulder but it’s only in the booth. That’s the only place. Nowhere else. In the booth niggas think, “What? Put the beat on.” You’re going to hear it on the Self Made album. The first thing you hear me say is, “They trying to tell me I don’t fit up in this muthafucka/They’re trying to tell me I don’t spit up in this muthafucka/Cause Rozay be talking white, he thinks he’s Uncle Ruckus.” That’s the first line. That’s the first thing you hear from me and I fit.

You mention being misunderstood and you talk about learning...
Sometimes I wake up and think the world hates me. I feel like the industry might hate me. But that’s the mentality I grew up in because I’m black. I’ve been trained to believe the world hates niggas. It’s society. Like, being pulled over at church and being 14 years old? It makes you look at the police differently. There were times when I was in the front seat and they told me, “Don’t do nothing,” and they took me out the car, and they pulled the gun out on my man and everything. I’ve seen it all. I’m not bitter to nobody man. If I was bitter I wouldn’t even talk to a lot of them. I wouldn’t be doing no interviews.
I’ve been around niggas like that my whole life. Rick Ross is an authentic nigga. Like, there’s certain things I’ve got to leave out this interview, but I know about Meek. He’s a street nigga, for real. These niggas is street niggas.
Especially with Complex. I thought they were really trying to...I’m not going to lie, I was a little bit offended. I thought there’s a market that myself, Cudi, and a couple other artists helped. [We didn’t help it] survive, because Marc Ecko doesn’t need none of us. But I felt it was a company that we helped keep thriving. Them little kids in DC, they wouldn’t know nothing about no damn Nudies and no damn APCs and all that if it wasn’t for me. So I’m more or less the mid-Atlantic ambassador for the alternative lifestyle that Complex is promoting. We—and when I say we, I’m including myself and the niggas at Complex—are the people in the school that are like, “What the fuck is those? What’s that?”

But it’s also hard because most of the time the guy that was like, “Yo what’s that?” was the guy that knew about the Internet, knew about fucking mastering records, and all that shit before everybody. I was also that nigga, as well as a football player. They were two different people on the social ladder. And then you had the D-boys. I was all of those, I just never sold drugs consistently. So it’s easy for someone who is in our world—the Complex world—to be like, ‘I don’t really like him that much, because he doesn’t seem like he’s really in our world.’

Well Rick Ross is in that D-boy world...
Right, and they like me.

And the Internet world, they like you too.
In our world they’re fickle. They like me, but very conditionally.

Does Wale just want everyone to like him?
I did at one point but now I can’t because I don’t have a super big fan-base of any one type of person. I have a little bit from a lot of different people, black women, OG niggas that like that old Reasonable Doubt shit, hipsters, D-boys, ghetto girls, college girls, college dudes, the college crowd.

I feel like you have 10% of each group, instead of 100% of one group.
Exactly.

Is that ever going to work?
I’ve just got to keep making music man, and hope God sees me through it. It’s working. All my shows are packed.

Do feel like you fit in with Ross and company?
Listen, I’ve been around niggas like that my whole life. Rick Ross is an authentic nigga. Like, there’s certain things I’ve got to leave out this interview, but I know about Meek. He’s a street nigga, for real. These niggas is street niggas. I’m all about integrity. When they say all that shit about Ross it makes me mad because I know what he really is. I know how much he means to Miami on the street side.

 

[Kame]

You said you were hurt by Complex?
I was hurt man. Just because I felt like Complex was trying to perpetuate certain things. And it was a real part of my life. I knew I was going to be good, but I just didn’t know where I was going or what I was doing. That’s when you feel like your world’s crashing down. Imagine leaving your job, for whatever reason. You leave and you don’t know what you’re about to do. You just don’t have faith in your craft. Then your favorite publication and your brother seem like they’re like...it just felt real bad. Not a lot of things can hurt Wale, but that did. And no matter what I would have said at that time [of the Kid Cudi cover story], it would have looked like sarcastic or whatever. It’s a weird place in your life man.

You’re older now, so you can regroup. But you’ve got to keep going. I’m glad we got to do this, because I just want to build with Complex again. It’s a different me now. I’m not trying to compete. A lot of us were getting caught up in that, so we didn’t really work as much. Now everybody is cool because we know what it is now. We’re just happy to be around.

Were you depressed at that time?
Nah. I just didn’t want to do shit.

You didn’t want to do shit? That’s depression.
I wasn’t really depressed because I was still living my life, dating, and doing shows and shit.

What got you through that time?
The fans did.

Because you were doing shows and they’d still be there supporting you?
It never dropped at all. And a lot of people, if you do 28K it will drop. They’ve got more rich. The shows didn’t slow down. It never slowed. It was weird for us, we were kind of waiting for the big [dropoff], but it just never happened. And then the looks just kept coming in. We would do shows and I’d ask, “Is the quote going down?” And it’d be like, “Nah.” It’s like it never connected with the fans that I wasn’t selling records. That’s why I love my fans to death. They were the people who bought Attention Deficit. The people who bought the album are the people who went to those shows. It was a hard album to find. Very hard to find.

Do those same fans want you to be on Lex Luger beats, rolling with Maybach?
It shouldn’t matter. If you’re a real Wale fan, it shouldn’t matter to you. How can you tell somebody who to hang with? You know what I’m saying? Some of my fans may hang with fucking atheists and devil worshippers. I can’t tell you who to hang with. I grew up with niggas like Ross and them. They’re more like the people I grew up with than Mark Ronson. I might listen to Mark Ronson’s shit more than I listen to fucking Lex Luger’s shit.
I hope the fans understand that the album's not going to sound like a hundred Lex Luger beats and Wale. It’s going to sound the way Attention Deficit meant to sound.
But I hope the fans understand that the album's not going to sound like a hundred Lex Luger beats and Wale. It’s going to sound the way Attention Deficit meant to sound. It’s still going to have the great syntax. I still want to work with K’Naan. But you know how hard it was to get such and such in the studio before? Such and such ain’t no problem now. No problem. But this time now, I’m at the point where I realize I don’t need such and such. I could do my whole album with any producer. I’m so in a zone right now. When I signed with Warner and they heard my new songs, even they were surprised. They were like, “I didn’t know Wale was like that.”

I’m not playing. I want to be known as the best rapper in 2011. The best. I want to be the best lyricist. If you could read Wale's words, you could sing his words, you could fucking put them in braille, you’re going to know that’s one of the best fucking rappers of 2011. Wale emerged as the best rapper. I want niggas to be like, “Man, when it comes to spitting that shit, you’ve got to put Wale’s name with anybody.”

I’m going to always have money. If I stopped tomorrow I’d find a way to make money. I’ve always been able to make money. I want to be the best. Listen to “4 AM.” It’s another Wale on there. I’m evolving. Right before your eyes it’s evolving. I’m turning into something that nobody can really put a finger on. Ross told me the other day, he was like, “Dog, you are about to be one of the best rappers in the game, lyrically.” I believe in that. I don’t know if I believed in that all the way the first time around. I knew I was good. Now I know I can be great.

Where would you be now if you didn’t sign to Maybach Music?
We had some deals on the table. A lot, actually. A lot of other artists were like, “Yo, I can get you a better joint.”

What is your situation with Interscope? Did you get dropped?
It was a mutual thing. We sat down and were like, “How into this project are you?” The money was going to different little places. It was good. I love all of those guys: Jimmy, Andrew Flad, all of those guys. It was just time for another vibe.

So now when your album drops it’s like Warner Brothers and Maybach Music?
Yup. No Interscope. And Roc Nation still manages me. I just talked to Jay-Z today. I’ve known Jay for about six years and I’ve never seen him that excited for me, ever. He was like, “I just need you to know that I love your energy. I love your vibe. I love everything you’re doing right now.”

 

[Kame]

Was there ever a time when you felt like you were losing?
When 28,000 records first week came out, for that week I did. But then I realized it had nothing to do with my fans. It was a poor layout, like they didn’t put none out. Now we’ve flipped that into like 210,000 sold.

Do you still have that fear though? What if your next album does the same number?
Ain’t no fear because I know I’ve connected with the people this time. It ain’t going to do what Attention Deficit did, there’s no way. I could do that in a couple hours.

Word Wale? 210 k?

 

[lamontbdc]

dam joe wale my nigga and all but that's too dam much i stopped after the 1st half

that 4am track is my shit though and his best verse this year. That's how a nigga really suppose to rep for DC

we praying for Polo we miss you Little Benny
we skip college chase bitches and black penny's

 

[lamontbdc]

Word Wale? 210 k?

niggas making anything an accomplishment

 

[Kame]

I agree with his assessment of his fanbase... he dont got one crew..its split up in pieces. A little more college bitches than the others, but its spread out.. This is a good and a bad thing for him imo

 

[Kame]

niggas making anything an accomplishment

He cant do 210K though, Wiz had a number one single for a month and barely touched 200k first week

 

[Kame]

You said you were hurt by Complex?
I was hurt man. Just because I felt like Complex was trying to perpetuate certain things. And it was a real part of my life. I knew I was going to be good, but I just didn’t know where I was going or what I was doing. That’s when you feel like your world’s crashing down. Imagine leaving your job, for whatever reason. You leave and you don’t know what you’re about to do. You just don’t have faith in your craft. Then your favorite publication and your brother seem like they’re like...it just felt real bad. Not a lot of things can hurt Wale, but that did. And no matter what I would have said at that time [of the Kid Cudi cover story], it would have looked like sarcastic or whatever. It’s a weird place in your life man.

You’re older now, so you can regroup. But you’ve got to keep going. I’m glad we got to do this, because I just want to build with Complex again. It’s a different me now. I’m not trying to compete. A lot of us were getting caught up in that, so we didn’t really work as much. Now everybody is cool because we know what it is now. We’re just happy to be around.

This shit wack to me. Magazine dont owe you shit Wale... they report news.

 

[ustreet_monsta]

Good shit. As long as Wale stays in his lane and doesnt try to get too gangsta with it that MMG deal might turn his career around.

 

[Kame]

Good shit. As long as Wale stays in his lane and doesnt try to get too gangsta with it that MMG deal might turn his career around.

That MMG deal and thatnew swagger has made me reinterested in him... and I was part of that fanbase that liked the alternative shit he was doing up to and including attention deficit. After that though his shit got weak till that Waka feature and MMG

 

[Brian B.]

...................

 

[usmarin3]

Word Wale? 210 k?

That album was a slow burn album, it had legs. Interscope definitely fucked up in how they handled him as a artist imo, but i do believe his fanbase are females and the college crowd, he needs to cater to them and stop caring what people think about him. No one is a 100% percent loved!

He should stop making better mixtapes than albums too.

 

[Kame]

...................

major quotes for you... Its a good read tho

“[CuDi and I] just felt like it’s time. Like, ‘Man, we used to be cool. We used to hang every day. Fuck all the bullshit.’ We both had a little bit of turmoil in our lives, but we’re both in a happy place now.”

“I’m the deep-thinking, spend too much money on sneakers, member of Maybach Music. I’m not out there trying to do what Pill’s doing or Rozay’s doing. I am the deep-thinking, overly analytical–maybe sometimes emotional—but it’s that same emotional as ‘Pac for me. What they call emotional now, they call it whining.”

“In [the Internet] world they’re fickle. They like me, but very conditionally.”

“But I hope the fans understand that the album’s not going to sound like a hundred Lex Luger beats and Wale. It’s going to sound the way Attention Deficit meant to sound. It’s still going to have the great syntax. I still want to work with K’Naan. But you know how hard it was to get such and such in the studio before? Such and such ain’t no problem now. No problem. But this time now, I’m at the point where I realize I don’t need such and such. I could do my whole album with any producer. I’m so in a zone right now. When I signed with Warner and they heard my new songs, even they were surprised. They were like, ‘I didn’t know Wale was like that.’”

 

[Kame]

Internet world definitely fickle as hell.. I could list in order people on the internet used to like, but now hate with a passion

 

[mr.getwitcha]

He cant do 210K though, Wiz had a number one single for a month and barely touched 200k first week

He not talking about first week sales though. he talking about how much the album has sold so far.

Getwitcha

 

[Kame]

He not talking about first week sales though. he talking about how much the album has sold so far.

Getwitcha

Yup you're right my bad

 

[Kame]

Wale Wale Folarin

Jus played some of my album for Hov....I love when the music is sounding like this...#mmg debut is gonna be the one

 

[usmarin3]

One huge mistake Wale made with his debut is not releasing Beautiful Bliss as a single and video. The song is easilly the best song on the album and had a good hook.

 

[Kame]

One huge mistake Wale made with his debut is not releasing Beautiful Bliss as a single and video. The song is easilly the best song on the album and had a good hook.

Its a good song....... I dont think its a single though.. Well it couldve done decently, just not what you aim for in a single imo