My sole purpose was to make it sound as authentic as I possibly could. At the time, my learning tool was Pete Rock’s Soul Survivor, so I would listen to it over and over and over just to make sure I got the warm sound.”
The backlash 9th Wonder received for using Fruity Loops (FL Studio) initially cost him entry into Beat Society. Later, he would recoup on his loss and then some, not only by gracing the stage at the showcase, but by inspiring the masses with his innovation in computer-based programming.
“I’ve given a chance to some kid in the hood, or who can’t afford a machine, to sit home and be creative,” he said.
9th not only shoots the breeze about it, but makes it a point to interact with the new breed. With his knowledge and influence, we might see somewhat of a “golden era” form for the youth of today. If you’re thinking that’s impossible, consider that maybe the music and musical climate were not the only contributing factors of the time.
“Don’t let the older cats just sucker you into thinking that the 90’s was this period where nothing but hip hop manna fell from the fucking heavens,” Phonte said.
“In that era they played great music on the radio,” Rosenberg added. “There’s a misconception that hip hop was somehow more glorious then, when really it was that we were much happier, we were more youthful, we were more excited about hip hop.”
Then of course there was the divide, where hip hop ceased being just hip hop and became the dichotomous underground vs. mainstream. Tay and 9th assure us it was the summer of 1996, where one either followed Nas’ It Was Written into the mainstream, or De La Soul’s Stakes Is High further down the worm hole. Much like Phonte’s analogy of hip hop to religion, we all struggled to find where we fit within its sects and denominations. And as hip hop fans, so did they.
Fast-forward to post Little Brother, and the group members have rebranded themselves. 9th is breaking new artists with his IWW Music Group, and assuming a role in the Universal Zulu Nation. A self-described “servant of the culture”, we couldn’t have picked a better candidate. In teaching his “Sampling Soul” course at Duke University, he’s also exposing a new world to the many facets of sampling and through that has even had the opportunity to bring hip hop education to the Ivy Leagues.
“I want us; the participants of the culture, to teach the culture,” 9th said.
Even more so, he wants to build bridges across the generational divide within the culture, and linking artists like Phonte, Jean Grae and Lil’ B is one of his ways of doing so. Collaborations like “Base For Your Face” are more about stimulating a conversation and creating a natural path for discovery. Part of preserving the culture is staying abreast and understanding the interconnectedness of its stages.
“The records we hold so dear will be the new classics,” 9th proclaimed. “Whatever Songs In The Key of Life was to us; to 30-year olds, is now to them Midnight Marauders. My Earth Wind and Fire or SOS Band or Midnight Starr to an 18-year old, that’s Jodeci, Boyz II Men, Mary J Blige’s first couple of albums, this is what’s happening now.”
Now, a 15-year old has to do some “digging” to tap into our influences. At the same time, the artists that inspire them; take Drake for example, were inspired by Phonte. Approached in 2005 by the Young Money phenom’s then-manager, 9th and Phonte teamed up with Drake back when acting was his main gig. Drake released a certified Platinum, chart topping debut album last year, and according to Phonte, we may just hear him and 9th on his sophomore effort.
When asked if he takes any pride in being named as an artist that Drake admires, Phonte emphatically replied yes.
“There’s always somebody who’s able to just plant the seed and then someone who sees the benefits of that seed. And so for me then, I was just so honored that he actually reached back and would big me up in interviews, because a lot of cats don’t do that.”
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