NAS set to release Posthumous Pimp C album and "Lost Tapes 2" on his record label MASS APPEAL..

[illedout]

Sony's RED is Mass Appeal’s distributor, reuniting Nas with the parent company that released "Illmatic" in 1994.

RED won the rights to the label in a bidding war with Caroline and the Alternative Distribution Alliance,

putting up an advance in the low seven figures for a multi-year agreement.

"Nas is a tremendous artist and one of hip-hop’s all-time greats," said Doug Morris, CEO of Sony Music Entertainment. "We are delighted to welcome him back to the Sony Music family."

Among Mass Appeal’s first signings are the Detroit street rapper Boldy James,

17-year-old New York rapper Bishop Nehru and former XXL Freshman Fashawn.

While hip-hop is an obvious area of expertise, Nas and Bittenbender plan to expand the label to include singer/songwriters, EDM artists and DJ/producers.

"We want to become the next XL," says Bittenbender.

"This is an opportunity to take everything we’ve learned and build a global,

diversified label from the ground up."

 

[BobOblah]

will be an annual compilation album,

featuring friends of the brand like Future, Pusha T, Mac Miller, A$AP Mob and Nas himself performing a cover of the 1994 Gang Starr single that gave the company its name.

Oh shit

 

[illedout]

will be an annual compilation album,

featuring friends of the brand like Future, Pusha T, Mac Miller, A$AP Mob and Nas himself performing a cover of the 1994 Gang Starr single that gave the company its name.

Oh shit

That's what I said..

This nigga making power moves..

 

[A$AP_A$TON]

Nas won

 

[BobOblah]

Nas on the Mass Appeal beat? Need to hear it now

 

[illedout]

@supergangster‌ @buttuh_b‌ @texas409‌ @usmarin3‌ @tompetrez3‌

Lets discuss this..

 

[32DaysOfInfiniti]

I wish they didnt give the same producers every fucking project... Really makes a lot of shit sound like trash

 

[Broddie]

Sounds more promising than Ill Will Records.

 

[texas409]

seems kinda wack

 

[rip.dilla]

"YassssssSsssssss!!! .."

 

[illedout]

seems kinda wack

I assume,

you're talking about the "posthumous Pimp C" album..

Please elaborate..

I'm curious,

as to why Bun B didn't release it instead of NAS..

Honestly,

the Pimp C news came from left field..

 

[rip.dilla]

I also need to subscribe to Mass Appeal ..

Lost Tapes 2 bruh .. Finally.

Its gonna be a cold winter

P.S: That Nehru dude I downloaded a tape of his off an article I read of him with DOOM. He's also been cosigned by RZA

 

[illedout]

"I'm excited to be a part of creating and supporting future careers and legacy artists,

promoting love and finding new genius to help the world,"

Nas said in an email.

"I'm going to be as involved as I need to be, but I also want to be respectful of the art,

and give artists the space they need to grow and become themselves."

 

[rip.dilla]

Boldy James flow and music quite similar to Roc Marciano. Very gritty and sparse beats .. His album is good

Fashawn's debut was good as well.

 

[*~queenbee~*]

I can't wait for Lost Tapes 2 to drop.

 

[illedout]

After eight years and five solo releases

(including the highly anticipated solo album scheduled for release later this year),

it was announced today, that Nas is parting ways with his long time label, Universal/ Def Jam,

and going independent with the newly established Mass Appeal Records.

Mass Appeal records, founded by NAS and Peter Bittenbender..

 

[HafBayked]

seems kinda wack

I assume,

you're talking about the "posthumous Pimp C" album..

Please elaborate..

I'm curious,

as to why Bun B didn't release it instead of NAS..

Honestly,

the Pimp C news came from left field..

thats what im trippin on....how the fuck did NAS, of all people, get ahold to that?

 

[BobOblah]

Pimp C album is random indeed

 

[Built 4 cuban linx]

After eight years and five solo releases

(including the highly anticipated solo album scheduled for release later this year),

it was announced today, that Nas is parting ways with his long time label, Universal/ Def Jam,

and going independent with the newly established Mass Appeal Records.

Mass Appeal records, founded by NAS and Peter Bittenbender..

YEAH!!!!!!!!!!

 

[*~queenbee~*]

seems kinda wack

I assume,

you're talking about the "posthumous Pimp C" album..

Please elaborate..

I'm curious,

as to why Bun B didn't release it instead of NAS..

Honestly,

the Pimp C news came from left field..

thats what im trippin on....how the fuck did NAS, of all people, get ahold to that?

Right, this news is random as hell.