Maximus Rex
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Marvel's Blanant Fuckery Pt. II
He wrote on his Tumblr:
If you had two things, and on one you earned 100% of the revenues from the efforts that you put into making it, and the other you earned a much smaller percentage for the same amount of time and effort, you'd be more likely to concentrate more heavily on the first, wouldn't you?
One of the examples of this effort is Rocket Raccoon. Rocket, an anthropomorphic, salty raccoon, was in the Guardians of the Galaxy film and was promoted in every possible way (e.g. toys, merchandise, apparel). In the wake of Guardians' onslaught, a Rocket Raccoon comic was released in July and sold 293,913 copies, taking the top spot away from Batman.
In the same month that Rocket Raccoon got the top spot, the top-selling X-Men title, All-New X-Men, came in at 26th place. The X-Men's loss of dominance begins much earlier, around March of 2006 — two months before the movie X-Men: the Last Stand.
While there is a strong feeling among certain X-Men fans that Marvel wants to see the X-Men fail, low comic sales don't benefit Marvel. In Marvel's perfect world, it would see gigantic comic sales and low interest in X-Men movies, because then it would be able to convince Fox to give back the rights. (This is never happening in our lifetimes.) What the company would settle for is a shot in the arm for a middling franchise and new readers.
R.I.P. (not really)
The only comic book character that has died and stayed dead has been Peter Parker's Uncle Ben. Wolverine is no Uncle Ben. If Wolverine is really, truly going to die, then he will really, truly, come back to life in the future.
In fact, the X-Men have a knack for coming back to life. Jean Grey, a character who comes with a long-running footnote about her multiple deaths and future children, first died in 1980, only to be brought back over and over. Kitty Pryde "died" (she was trapped in a bullet in space) in 2008, and didn't return to the comics until two years later. Nightcrawler died in X-Force #26 in 2008 while facing a villain named Bastion, but he returned in 2013. Other X-Men like Magik and Colossus, and even fringe, baby X-Men like Wallflower have all died and come back at various points.
As Wolverine's death draws near, Wolverine fans can take solace in the words of Len Wein, who created the character in 1974: "No one in comics is ever really dead, unless you can see the body. And usually not even then."
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