Content matters to an extent. In most cases you need a good beat that compliments the vocals to have a song you can bump. If I actually want to LISTEN to a song than content matters. Content can show an artist's range as a songwriter to see if they can do something outside the box.
You dont fuck with rappers like Flesh N Bone. You need to work your way up when it comes to rappers. Start with Yung Berg and Charles Hamilton then work your way up to the C-Murders and Flesh N Bones
Imagine working at Taco Bell and the girl who is taking your order is the daughter of a...
Master P went on tour with Tupac. A lot of people forget about that.
Still Yuk shitted on P so hard on this song
Yuk is still probably the most bitter rapper in the game. Always gots to diss somebody